系統識別號 | U0002-3105201118504400 |
---|---|
DOI | 10.6846/TKU.2011.01080 |
論文名稱(中文) | 應用消費者共同設計於綠色產品創新-以綠色手機為例 |
論文名稱(英文) | Application of Consumer Codesign on Green Product Innovation -A Case of Green Cell Phone |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 管理科學研究所碩士班 |
系所名稱(英文) | Graduate Institute of Management Science |
外國學位學校名稱 | |
外國學位學院名稱 | |
外國學位研究所名稱 | |
學年度 | 99 |
學期 | 2 |
出版年 | 100 |
研究生(中文) | 高晴姿 |
研究生(英文) | Ching-Tzu Kao |
學號 | 698620167 |
學位類別 | 碩士 |
語言別 | 英文 |
第二語言別 | |
口試日期 | 2011-05-02 |
論文頁數 | 72頁 |
口試委員 |
指導教授
-
婁國仁
委員 - 歐陽良裕 委員 - 廖啟順 |
關鍵字(中) |
共同設計 綠色產品 創新 合作 新產品發展 |
關鍵字(英) |
Codesign Green product Innovation Collaborative New product development |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
本文使用共同設計創造產品的過程,以配合消費者個人的特性。公司可以與客戶進行溝通,幫助消費者表達自己的需求,以及確認他們所需產品特性。為了幫助消費者建立獨立設計和附加價值,利用共同設計綠色產品進行環境保護,企業目前實行共同設計透過綠色產品的創新。本研究估計利用聯合分析了解顧客對於不同功能的綠色手機的特性。結果顯示,消費者認為綠色手機之造型最為重要,其次為外殼、電池、操作面版、螢幕、照相鏡頭和指紋辨識。在可回收/低衝擊處理功能中以面版為最重視,其次為電池、造型和指紋辨識;在環境保護/再回收功能中以手機外殼最為重要,其次為面板和螢幕。此結果提供產品管理者建議,即是為了個別的消費者應該使用共同設計於綠色產品設計,共同設計可減少設計失敗的風險,並可促進消費者產品的忠誠度和滿意度。 |
英文摘要 |
Through the use of collaborative codesign—the process of creating products to fit a consumer’s exact personal specifications—firms can establish dialogues with their customers, help them express their needs, and identify specific products that fulfill those needs. In addition to their unique design and added value to consumers, codesigned green products promote environmental protection. This study shows that firms should codesign through green product innovations and that now is the time to do so rather than in the future. Using conjoint analysis, this study estimates the importance customers attach to different features of a green cell phone. The results reveal that consumers rate the modeling of the cell phone as the most important, followed by shell, battery, panel, monitor, lens, and fingerprint. In terms of recyclability/disposal function, panel was rated the highest, followed by battery, model, and fingerprint. Furthermore, consumers who place importance on conservation/reusability consider the shell the best feature, followed by panel and monitor. The results provide insights to product managers and suggest that they should consider using codesign in the design of green products for individual consumers, which in turn should decrease the risk of design failure and promote consumer loyalty toward and satisfaction with the product. |
第三語言摘要 | |
論文目次 |
Contents I List of Table III List of Figure IV Chapter 1 Introduction 1 1.1 Research Background and Motivation 1 1.2 Research Objective 4 Chapter 2 Literature Review 6 2.1 Codesign in New Product Innovation 6 2.2 Green Product Development 11 2.3 Conjoint Analysis 17 Chapter 3 Research Method 22 3.1 Sample Survey 22 3.2 Selecting and Defining Factors and Levels 23 3.3 Design Stimuli 24 3.4 Reliability and Validity 26 Chapter 4 Data of Analysis Results 28 4.1 Descriptive Statistics 28 4.2 Attributes and Evaluation Criterion Fit Analysis 34 4.3 Conjoint Analysis 36 Chapter 5 Discussion 42 5.1 Conclusions 42 5.2 Limitations and Further Research 44 References 46 Appendix 54 List of Table Table 1. Attributes and levels for conjoint analysis 24 Table 2. Descriptive statistics 28 Table 3. Gender Chi-square analysis with spending money on cell phone 31 Table 4. Gender Chi-square analysis with age 31 Table 5. Gender cross-table analysis with main resource of cell phones information 32 Table 6. Summary statistics of the cell phone attributes 32 Table 7. Average individual importances 38 Table 8. Uitilities for subject 1 38 Table 9. Estimated attribute-level utility and relative attribute importance for cell phones 40 List of Figure Figure 1. Study process 5 Figure 2. Example evaluation form describing possible cell phone profiles 26 Figure 3. Perceptual maps of green cell phone attribute sets 36 |
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