在當今商業領域的競爭環境正變得愈發激烈和複雜的背景下，企業必須不斷調整自己以適應經濟和技術的迅猛發展，針對該要求本研究探討了影響EMBA在職進修學生決策的動機和行為意圖，其主要目的是為了瞭解並分析在不同的背景下各相關變數對學生的決定是否產生影響；以及探討他們的選擇行為對於實際就讀所感官情況。本研究是在動機理論下，引入知覺價值作為仲介，來探討影響EMBA在職進修的決定因素之動機與行為意圖。有別於傳統上的共變數為基礎的結構方程模型（Covariance-Based Structural Equation Models，CB-SEM），我們採用了偏最小平方法(PLS-SEM)來分析，以應對樣本資料有限的問題。本研究還增加中國大陸對於EMBA的看法，因此均通過線上問卷調查，我們收集了421份資料，實質性問卷為382份，有效百分比率為90%。研究發現主要結果如下：在知覺價值仲介變數下，同僚支持、內在動機和外在動機對於行為意圖皆有顯著正向相關影響，其中內在動機的影響力顯著大於同僚支持和外在動機。最後，希望藉由此研究問卷調查結果，為以後想繼續深入瞭解兩岸EMBA學生的想法做鋪墊希望可以為以後的學者們做參考；還可以更好地促進兩岸EMBA課程的設計。

In today's competitive environment in the business world, which is becoming increasingly fierce and complex, companies must constantly adjust themselves to adapt to the rapid development of economy and technology. In response to this requirement, this study explores the motivations and behaviors that influence the decision-making of EMBA on-the-job training students. The main purpose is to understand and analyze whether relevant variables have an impact on students' decisions in different contexts; and to explore the impact of their choice behavior on the actual situation of attending school. This study is based on the motivation theory and introduces perceived value as a mediating variable to explore the motivation and behavioral intentions that are the determinants of EMBA on-the-job training. Different from the traditional covariance-based structural equation models (CB-SEM), we adopted the partial least squares method (PLS-SEM) for analysis to cope with the problem of limited sample data. This study also increases mainland China’s views on EMBA, so we conducted online questionnaire surveys. We collected 421 pieces of information, of which 382 were substantive questionnaires, with an effective percentage of 90%. The main results of the study are as follows: Under the mediating variable of perceived value, peer support, intrinsic motivation and extrinsic motivation all have a significant positive impact on behavioral intention, among which the influence of intrinsic motivation is significantly greater than peer support and extrinsic motivation. Finally, I hope that the results of this research questionnaire will pave the way for further understanding of the thoughts of EMBA students from both sides of the Taiwan Strait. I hope it can serve as a reference for future scholars and can also better promote the design of cross-Strait EMBA courses.

目錄
第一章 緒論........................................................1
第二章 文獻探討....................................................4
第一節 EMBA概況.............................................4
第二節 同僚支持..............................................6
第三節 動機..................................................8
第四節 內在動機..............................................8
第五節 外在動機.............................................10
第六節 知覺價值.............................................11
第七節  行為意圖............................................13
第八節  科技接受模式........................................15  
第三章 研究設計與研究假說.........................................17
第一節  研究設計............................................17
第二節  研究假說............................................17
第三節  研究對象與問卷......................................20
第四章 研究方法...................................................21
第一節  研究變項............................................21
第二節  研究樣本............................................22
第三節  問卷前測............................................22
第五章  資料分析...................................................25
第一節  資料收集............................................25
第二節  敘述性統計..........................................25
第三節  資料分析............................................29
第六章 結論與建議..................................................46
第一節  結論................................................46
第二節  研究貢獻............................................49
第三節  研究限制............................................50
參考文獻...........................................................53
附錄...............................................................62

表目錄
表4-1問卷設計與參考來源...........................................21
表4-2信度分析與建構效度分析.......................................24
表5—1中國大陸人口統計變相分佈....................................28
表5—2臺灣人口統計變相分佈........................................29
表5—3信度效度分析................................................31
表5—4建構效度分析................................................32
表5—5收斂效度分析................................................33
表5-6區別效度分析.................................................33
表5-7中國大陸中各構面之相關性分析.................................33
表5-8臺灣中各構面之相關性分析.....................................34
表5-9性別的不同對於各構面之行為偏好的變異數分析...................35
表5-10年齡的不同對於各構面之行為偏好的變異數分析..................36
表5-11婚姻狀況的不同對於各構面之行為偏好的變異數分析..............36
表5-12 學歷的不同對於各構面之行為偏好的變異數分析.................37
表5-13 進修領域的不同對於各構面之行為偏好的變異數分析.............37
表5-14 服務產業別的不同對於各構面之行為偏好的變異數分析...........38
表5-15 職位的不同對於各構面之行為偏好的變異數分析.................39
表5-16 工作生涯總年資的不同對於各構面之行為偏好的變異數分析.......40
表5-17同僚支持、內在動機、外在動機對知覺價值之迴歸分析..............41
表5-18知覺價值對行為意圖之迴歸分析................................41
表 5-19假說檢定結果表.............................................45

圖目錄
圖1-1研究流程圖：...................................................3
圖3-1研究架構圖:..................................................17
圖5-1研究模型分析結果:............................................44

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