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System No. U0002-2107201100373200
Title (in Chinese) 中小企業企業文化類型與主要客戶鑲嵌及信任關係之探討
Title (in English) The Relationships between the Types of Corporate Culture and Trust-from the Perspective of Embeddedness among SMEs.
Other Title
Institution 淡江大學
Department (in Chinese) 企業管理學系碩士在職專班
Department (in English) Department of Business Administration
Other Division
Other Division Name
Other Department/Institution
Academic Year 99
Semester 2
PublicationYear 100
Author's name (in Chinese) 吳群隆
Author's name(in English) Chun-Long Wu
Student ID 798610357
Degree 碩士
Language Traditional Chinese
Other Language
Date of Oral Defense 2011-06-01
Pagination 83page
Committee Member advisor - Chu-Ching Wang
co-chair - 余坤東
co-chair - 汪美伶
Keyword (inChinese) 企業文化類型
鑲嵌
關係連結
結構連結
信任
Keyword (in English) Corporate Culture
Embeddedness
Relational Embeddedness
Structural Embeddedness
Trust
Other Keywords
Subject
Abstract (in Chinese)
企業文化影響企業的運作可說是至深且鉅,除了規範內部人員的行事準則,更會主導對外往來客戶或廠商的互動機制。本研究從企業文化作為發端,以五年以上之中小企業為研究對象,針對其主要客戶進行關係探討,瞭解中小企業是否在不同的企業文化在對主要客戶鑲嵌程度的影響上有顯著之差異;而在鑲嵌下的關係連結與結構連結上,在對主要客戶的信任關係之影響上是否有所不同。
本研究以台灣中小企業為研究對象,採用便利抽樣的方式,以實體問卷及網路問卷兩種方式進行資料蒐集,使用統計軟體SPSS 12.0與AMOS 18.0進行資料分析,所採取的分析方法包括敘述性統計分析、因素分析、信度分析與路徑分析來檢定假設。經實證後有下列重要發現:
1. 中小企業的鑲嵌會因企業文化類型為創新型與支持型時,偏向於關係連結;企業文化類型為效率型與官僚型時,偏向於結構連結。
2. 中小企業在主要客戶的信任程度上不會因鑲嵌的不同而有顯著差異。
關鍵詞:企業文化類型、鑲嵌、關係連結、結構連結、信任
Abstract (in English)
The corporate culture-which guides not only the internal employees’ behavior but the external interactive-mechanism with customer’s-always influence the corporate operations deeply and hugely. This research takes the small and medium-sized corporates which have been established over five years as the object of this study, to explore the relationships with their main customers’ and to understand whether different types of corporate culture influence significantly the relational embeddedness and to explore whether both relational embeddedness and structure embeddedness influence the trust relationship differently.

The research takes Taiwan’s small and medium-sized corporate as the object, adopts both physical and online questionnaire to collect data through convenience sampling, and uses statistical software SPSS 12.0 and AMOS 18.0 to analyze the data. The analysis methods in this study to test the hypotheses include descriptive statistics analysis, factor analysis, reliability analysis and path analysis. After the statistic testing, some important findings as followings:

1. The small and medium-sized corporate tends to the relational embeddedness when the corporate culture type turns to the innovation and the support; it tends to the structural embeddedness when it turns to the type of efficiency and bureaucracy.
2. SMEs in main customer trust will not be showing the significant differences based on different embeddedness.
Other Abstract
Table of Content (with Page Number)
目錄	Ⅰ
表次	Ⅲ
圖次	Ⅳ
第一章 緒論	1
  第一節 研究背景與動機	1
  第二節 研究目的	5
  第三節 研究流程	6
第二章 文獻探討	7
  第一節 企業文化類型	7
  第二節 鑲嵌	18
  第三節 信任	21
  第四節 企業文化類型與鑲嵌的關係	24
  第五節 鑲嵌與信任的關係	27
第三章 研究方法	29
  第一節 研究架構	29
  第二節 研究假設	29
  第三節 變項之定義與衡量	30
  第四節 抽樣設計	35
  第五節 資料分析方法	36
第四章 資料分析與結果	38
  第一節 預試分析	38
  第二節 樣本結構分析	41
  第三節 因素分析與信度分析	43
  第四節 路徑分析	51
第五章 結論與建議	59
  第一節 結論	59
  第二節 管理意涵	63
  第三節 研究限制與貢獻	64
  第四節 建議	66
參考文獻	68
附錄:問卷	80

表 次
表2-1 學者對企業文化之定義.......................................................8
表2-2 企業文化類型分類表.........................................................15
表2-3 學者對信任之定義.............................................................22
表3-1 企業文化類型之問項.........................................................31
表3-2 鑲嵌之問項........................................................................33
表3-3 信任之問項........................................................................34
表4-1 各變項之Cronbach’s α 係數.............................................39
表4-2 樣本之基本資料................................................................41
表4-3-1 各變項之共同性檢定.....................................................44
表4-3-2 「企業文化類型」之KMO 係數與Bartlett 檢定.........46
表4-3-3 「企業文化類型」之因素分析......................................47
表4-3-4 「鑲嵌」之KMO 係數與Bartlett 檢定.........................48
表4-3-5 「鑲嵌」之因素分析.....................................................48
表4-3-6 「信任」之KMO 係數與Bartlett 檢定.........................49
表4-3-7 「信任」之因素分析.....................................................49
表4-3-8 各變項與構面之基本資料..............................................50
表4-4-1 模型適配度指標比較表..................................................53
表4-4-2 迴歸係數表.....................................................................54
表4-4-3 標準化迴歸係數表.........................................................54
表4-4-4 t 值對照表.......................................................................53
表4-4-5 路徑分析比較關係表.....................................................57
表4-4-6 假設驗證結果彙整表.....................................................58
IV
圖 次
圖1-1 研究流程圖..........................................................................6
圖2-1 Deal and Kennedy 之企業文化類型模式...........................10
圖2-2 鄭清祥之企業文化類型模型.............................................13
圖3-1 研究架構圖........................................................................29
圖4-1 路徑分析圖........................................................................51
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