環境的變遷與氣候的異常讓消費者察覺到，過去多年對地球造成難以挽回的傷害，也漸漸感受到大自然的反撲，加上黑心商品層出不窮，蠶食鯨吞著消費者的健康，這也讓消費者意識到環境保護的重要，開始重視綠色商品。
本研究首先，從運動的角度作為出發，以運動頻率的高低為核心，探究由運動所帶來的健康觀念，是否會在追求健康意識的同時，選購對環境以及自身健康的食品，來維護自身以及大自然。
因此本研究將運動和綠色做結合，想要了解有運動習慣的消費者是否會對綠色食品擁有較高的評價，並進一步地探討運動是否能使消費者對於環境保有著更高的責任感，強化消費者對購買的意願。
本研究研究對象以台灣本島及離島居民，回收592份，採用有效樣本531份，使用AMOS 21.0以及SPSS 22.0進行信效度檢驗以及統計分析並檢視本研究假設。因此，經由分析結果發現：
消費者的購買意願，由健康意識、環境意識以及綠色食品態度到綠色自我認同產生影響，而加入環境意識和健康意識能夠有效的調節規律運動者綠色食品態度到綠色自我認同中的關係，並且運動習慣的有無也能在綠色購買意願上產生不同。
最後，根據本研究結果，若是持續的運動，能夠有效影響到身體的健康程度、環境以及對綠色食品購買意願的重要因素。因此，養成運動習慣，能夠使自身健康多一份保障，也能成為環境保護的一份子，還能增強對綠色食品的購買意願。

Environmental changes and climate anomalies have made consumers aware that the past years have caused irreparable harm to the earth, and they have gradually felt the counterattack of nature. In addition, the emergence of tainted food has endangered the health of consumers. Aware of the importance of environmental protection, they began to attach importance to green commodities.
Therefore, this study combines sports and green concern, and wants to understand whether consumers with sports habits will have a higher evaluation of green food. Further, to explore whether sports can make consumers have a higher sense of responsibility for environmental protection and strengthen Consumers' willingness to buy.
In this study, 592 questionnaires were collected, and 531 valid samples were used. AMOS 21.0 and SPSS 22.0 were adopting for reliability and validity tests and statistical analysis and to examine the hypothesis of this study.
Therefore, the analysis found that: Consumers' willingness to buy is affected by health awareness, environmental awareness, and green food attitudes to green self--identity. Adding environmental awareness and health awareness can effectively regulate the relationship between regular athletes' green food attitudes and green self--identity, and maintain The presence or absence of exercise habits can also make a difference in green purchase intentions.
Finally, according to the results of this study, continuous exercise is an important factor that can directly affect the health of the body, the environment, and the willingness to purchase green food. Therefore, cultivating exercise habits can provide more protection for one's own health, can also become a part of environmental protection, and can increase the willingness to buy green food.

目錄
目錄I
圖目錄III
表目錄IV
第一章 緒論 1
第一節 研究背景與動機  2
第二節 研究目的  3
第三節 研究流程 4
第二章 文獻探討 7
第一節 規律運動（ REGULAR MOVEMENT) 7
第二節 健康意識 (HEALTH CONSCIOUSNESS)  7
第三節 綠色食品態度（ GREEN FOOD ATTITUDE) 14
第四節 環境意識（ ENVIRONMENTAL AWARENESS) 17
第五節 綠色自我認同（ GREEN SELF IDENTITY) 19
第六節 綠色購買意願（ GREEN PURCHASE INTENTION)  20
第三章 研究方法 24
第一節 研究架構與假說  24
第二節 問卷設計  26
第三節 研究對象以及前側樣本分析  28
第四節 資料分析方法  32
第四章 資料分析 35
第一節 研究對象與抽樣方法 35
第二節 描述性統計分析 38
第三節 獨立樣本T檢定  39
第四節 信度分析 43
第五節 相關性分析 44
第六節 結構方程模式分析  45
第七節 研究結果 58
第五章 結論與建議結論與建議  59
第一節 研究發現研究發現  59
第二節 建議建議  61
第三節 後續研究建議後續研究建議  62
參考文獻  65
中文文獻  65
英文文獻  70

圖目錄
圖 1-1 研究流程	6
圖 3-1 研究架構	24
圖 4-1 原始的主架構測量模型	47
圖 4-2 調整後的主架構測量模型	49
圖 4-3 主架構模型	53
圖 4-4 有規律運動之主架構	54
圖 4-5 無規律運動之主架構	55
圖 4-6 環境意識對綠色食品態度到綠色自我認同調節作用	56
圖 4-7 健康意識對綠色食品態度到綠色自我認同調節作用 57

表目錄
表 2-1 增強心肺適能訓練的運動處方比較	8
表 2-2 規律運動相關文獻	10
表 2-2 規律運動相關文獻(續)	11
表 2-3 健康意識相關文獻	12
表 2-3 健康意識相關文獻(續)	13
表 2-4態度相關文獻	16
表 2-5 購買意願相關文獻	21
表 3-1 前測基本資料分析表	28
表 3-2  健康意識之信度分析	30
表 3-3  環境意識之信度分析	31
表 3-4  綠色產品態度之信度分析	31
表 3-5  綠色自我認同之信度分析	32
表 3-6  綠色購買意願之信度分析	32
表 3-7 信度標準	33
表 4-1 人口統計變數分析	36
表 4-2 個別變項之描述性統計分析	38
表 4-3 健康意識獨立樣本T檢定	40
表 4-4環境意識獨立樣本T檢定	40
表 4-5 綠色食品態度獨立樣本T檢定	41
表 4-6 綠色自我認同獨立樣本T檢定	41
表 4-7 綠色購買意願獨立樣本T檢定	42
表 4-8 信度分析統整表格	43
表 4-9 相關性分析	44
表 4-10 相關分析結果	45
表 4-11 配飾度指標說明	46
表 4-12 原始的主架構測量模型	48
表 4-13 調整後的適配度指標檢定表	50
表 4-14 主架構變數收斂效度	51
表 4-14 主架構變數收斂效度(續)	52
表 4-15主架構模型假設檢定	53
表 4-16 有規律運動與無規律運動路徑比較分析	55
表 4-17環境意識為調節效果分析表	56
表 4-18 健康意識為調節效果分析表	57
表 4-19 推論假設結果	58

中文文獻
于寧和賴明伸(2000)。綠色消費運動之緣起現況及未來，環境工程會刊，11(3)，6-15。
方進隆(1993)。健康體能的理論與實際。台北：漢文書局。
王俊明(2007)。大專運動員偏好與知覺教練領導行為差距及代理效能對教練領導效能的影響。臺灣運動心理學報，11，1-16。
王瑞蓮和蕭寧馨(2003)。台灣營養調查NAHSITI1993~1996之飲食多樣性與其對營養充足程度的影響。中華民國營養學會雜誌，28(2)，52-64。
石明家(2001)。SPSS10X中文版統計資料分析實務應用。台北：碁峰資訊。
朱智賢(1989)。心理學大詞典。北京:北京。
吳佳怡(2017)。臺南市國民中學SH150計畫實施對學生體育課學習態度與規律運動習慣之研究。國立高雄師範大學未出版碩士論文。
吳明隆(2009)。結構方程模式方法與實務應用。高雄市：麗文。
宋大峯和高淑貴（2007）。環境保護行為的機制與路徑。農業推廣學報，22，37-80。
李元和和鄭耀星(2004)。台灣綠色食品之發展現況與趨勢分析。華人經濟研究，2(1)，70-85
李坤遠(1996)。訊息涉入、廣告主可信度、廣告訴求方式與廣告溝通效果關係之研究。交通大學未出版碩士論文。
李垠儒(2017)。健康意識、產品知識、知覺價值與知覺風險對購買意願影響之研究─以健康食品為例。國立屏東大學未出版碩士論文。
李郁琪、吳慧芳、趙宸紳與張志銘(2018)。臺中市國小高年級學童運動行為，飲食行為與身體意象之關係。運動與遊憩研究，13(1)，40-56。
李珮綺(2008)。以健康信念模式取向探討台北市成人保健食品使用行為。輔仁大學未出版碩士論文。 
周文賢(2002)。多變量統計分析: SAS. STAT 使用方法。台北：智勝文化。
官峻葳(2019)。高齡社會下工作生活品質、員工健康意識與留任意願之探討。元培醫事科技大學未出版碩士論文。
林作慶和傅正思(2005)。規律運動對輪班工作人員睡眠狀況的影響。中華體育季刊，19(4)，1-9。
林作慶和傅正思(2005)。維持體重避免復胖的關鍵因素之一:重量訓練。中華體育季刊，19(1)，30-37。
林妙娟、黃山內(1996)。有機農產品的特質。自然農法，2，27-29。
林庭旭(2019)。國中生規律運動習慣及其對體育領域學習表現之研究—以蘆洲區學校為例。淡江大學未出版碩士論文。
林嘉玲(2000)。自費安養機構老人睡眠品質及其相關因素之探討。臺灣大學未出版碩士論文。
邱皓政(2003)。結構方程模式。台北：雙葉書廊。
邱皓政 (2006)。量化研究與統計分析。五南圖書出版股份有限公司。
姚承義、林嘉志和徐煋輝(2008)。運動體適能"333"與運動強度的探討。中華體育季刊，22(1)，19-25。
施志勳(2007)。消費者認知對綠色休閒營運績效之影響研究。大葉大學未出版碩士論文。
施國森、楊昌斌、陳妤瑄、黃凱琳、張世沛 (2017)。臺灣大學生規律運動普遍不足。大專體育學刊，19(3)，255-271。
洪升呈(2012)。大學生運動價值觀對健康生活型態之影響。雲科大體育，(14)，63-71。
洪韻玲(2018)。員工健康意識與食品安全認知對使用有機蔬菜與供餐滿意度之研究-以某科技公司為例。中國文化大學未出版碩士論文。
孫可翰(2015)。綠色與健康醫院發展指標之研究。中山醫學大學未出版碩士論文。
徐茂洲(2010)。大學生運動觀光阻礙量表構念效度驗證之研究。運動休閒管理學報，7(1)，174-186。
徐茂洲，潘豐泉和黃茜梅(2011)。綠島水域運動觀光客之行爲研究-計畫行為理論驗證。臺灣體育運動管理學報，11(2)，85-107。
涂克明(2006)。品牌概念形象與廣告訴求方式對廣告效果之影響。東吳大學碩士論文。
張春興(2006)。張氏心理學辭典 (重訂版)。台北市：東華。
張美惠、葉翠雰、陳泰滄譯(1992)。睡眠管理手冊(Dale Hanson Bourke 原著)。台北市：月旦出版公司。
張偉豪（2011）。SEM 論文寫作不求人。高雄市：三星統計。
張暉宜(2012)。消費者對綠色產品屬性及環保標章的認知對願付價格影響之研究-以環境態度為干擾變數。淡江大學未出版碩士論文。
莊淑芹(1997)。怎樣睡最健康。台北：紅螞蟻。 
莊琇惠(2018)。透過食品觀光工廠探討資訊揭露和健康意識對購買意願之影響。國立中山大學未出版碩士論文。
莊筑霖(2017)。健康概念對漢方面膜購買行為之影響—以產品知識與驗證標示認知為中介效果。淡江大學未出版碩士論文。
許士軍(1987)。新加坡消費者對不同來源地產品之知覺及態度。管理評論，6(7-1)，5-23。
郭石玲(2015)。健康意識、食品安全和生活型態對有機農產品的態度和購買意向之分析。高雄應用科技大學未出版碩士論文。
陳秀雯(2009)。台灣成人健康知能，自我健康意識與服藥遵從行為。大仁科技大學未出版碩士論文。
陳芳億(2019)。台灣地區國小學童運動習慣與健康相關性之研究。健行科技大學未出版碩士論文。
陳美娟、楊志良(2008)。大學生睡眠品質及其相關因素之研究-以中部某私立 大學為例。學校衛生，53，35-55。
陳敬中(2003)。花蓮縣政府人員之環境知識，環境典範及環境行為研究。東華大學未出版碩士論文。
陳寬裕 & 王正華(2010)。結構方程模型分析實務：AMOS 的運用：五南。
湯姿吟(2009)。消費者之經濟，環境，社會文化行為傾向對綠色態度和購買意圖之影響。銘傳大學未出版碩士論文。
黃士玲(2013)。健康促進活動對民眾知識，態度及行為之影響─以論人計酬試辦計畫中部某區域整合模式為例。中國醫藥大學未出版碩士論文。
黃思瀚(2008)。自覺健康狀況與健康概念對健康果汁的認知價值與願付價格的影響-以高雄縣市為例。高雄應用科大學未出版碩士論文。
黃淑貞和姚元青(1999)。大學生的健康信念，飲食相關自我效能與飲食行為研究。師大學報(教育類)，44(1&2)，43-53。
吳淑卿、李明憲和張世沛(2015)。嶺東科大學生睡眠品質調查研究。運動休閒餐旅研究，10(2)，60-72。
黃森芳、張哲千(2008)。加強大學體育運動課程健康規律運動知識內容提升大學生規律運動習慣。大專體育，98，75-80。
楊奕琦和胡欣慧(2007)。消費者對綠色環保餐廳之消費意願與影響因素之研究。銘傳大學未出版碩士論文。
楊豐安（2010）。運動強度與老人心理健康之探討。臺灣大學未出版碩士論文。
榮泰生(2008)。Amos 與研究方法，台北市：五南。
榮泰生(2011)。AMOS 與研究方法(四版)。臺北：五南文化。
劉宗華和鄭馨怡(2018)。綠色組織認同對大學生親環境行為的影響:綠色自我效能感和環境價值觀的不同作用。青少年學刊，2018(6)，3-11。
劉家瑋(2011)。冷卻水塔濕氣回流率影響參數及節能控制策略之研究。台北科技大學未出版碩士論文。
蔡進發，張文娟和廖敏秀(2008)。影響消費者對牛樟芝產品購買意願因素之研究。管理實務與理論研究，2(4)，143-173。
盧蓮英和餘中山(2005)。環境教育與教師的環境素質湖北。師範學院學報(自然科學版)，2005(1)，107-110。
蕭仲偉(2017)。消防人員自由時間管理、規律運動與生活品質關係之研究－以屏東縣為例。國立屏東科技大學未出版碩士論文。
戴彙芬(2013)。企業環境意識，綠色採購，環境績效及競爭力關聯性之研究。淡江大學未出版碩士論文 。
謝曜昇(2013)。環境知識，社會規範與態度對綠色產品知覺價值與購買意願之影響研究：以再生紙為例。淡江大學未出版碩士論文。
韓睿、田志龍 (2007)。營銷調研基礎。北京市：高等教育出版社。
簡筱倩(2016)。消費者對生機食品認知，態度及行為意圖研究：以計畫行為理論之觀點。嶺東科技大學未出版碩士論文。
蘇大成(2016)。空氣汙染與心血管健康。台灣醫學，20(4)，377-386。
蘇穎娟(2019)。臺北市立國民中學組織運動氣氛與教師規律運動行為之研究。臺北市立大學未出版碩士論文。
 
英文文獻
Akgüngör, S., Miran, B. and Abay, C. (2010). Consumer willingness to pay for organic food in urban Turkey. Journal of International Food and Agribusiness Marketing, 22(3-4), 299-313.3
Al-Swidi, A., Huque, S. M. R., Hafeez, M. H., & Shariff, M. N. M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal. 116(10), 1561-1580. 
Alvensleben, R. V. (1998). Ecological aspects of food demand: the case of organic food in Germany. Institute for Agricultural Economics, University of Kiel, 4, 68-79.
Aristio, A. P., Supardi, S., Hendrawan, R. A., and Hidayat, A. A. (2019). Analysis on Purchase Intention of Indonesian Backpacker in Accommodation Booking through Online Travel Agent. Procedia Computer Science, 161, 885-893.
Assael, L. A. (2004). New foundations in understanding osteonecrosis of the jaws. Journal of oral and maxillofacial surgery, 62(2), 125-126.
Bagozzi, R. P. and Burnkrant, R. E., (1979). Attitude Organization and the Attitude-Behavior Relationship. Journal of Personality and Social Psycbology, 3(6), 913-929. 
Bagozzi, R. P. and Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of business Research, 17(1), 51-56.
Baumann, B. (1961). Diversities in conceptions of health and physical fitness. Journal of Health and Human Behavior, 2(1), 39-46.
Becker, M. H., Maima, L. A., Kirscht, J. P., Haefner, D. P. and Drachman, R. H. (1977).The health belief model and predict model and prediction of dietary compliance: A field experiment. Journal of Health and Social Behavior, 18, 348-366.
Bentler, P. M. (1989). EQS structural equations program manual. Los Angeles: BMDP Statistical Software. Inc. BentlerEQS: Structural Equations Program Manual1989.
Byrne, B. M. (2010). Structural equation modeling with AMOS: basic concepts, applications, and programming (multivariate applications series). New York: Taylor and Francis Group. 
Caspersen, C. J., Powell, K. E. and Christenson, G. M. (1985). Physical activity, exercise, and physical fitness: definitions and distinctions for health-related research. Public health rep, 100(2), 126-31.
Chan, P. H. (2001). Reactive oxygen radicals in signaling and damage in the ischemic brain. Journal of Cerebral Blood Flow and Metabolism, 21(1), 2-14.
Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502-520. 
Christakis, N. A. and Fowler, J. H. (2013). Social contagion theory: examining dynamic social networks and human behavior. Statistics in medicine, 32(4), 556-577.
Coddington, W. (1993). Environmental marketing: Positive strategies for reaching the green consumer. McGraw-Hill Companies.
Conner, M. and Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of applied social psychology, 28(15), 1429-1464.
Cooper, D. R., and Schindler, P.S. (2006). Business research methods. New York: McGraw-Hill.
Cooper, P. I. (1969). The absorption of radiation in solar stills. Solar Energy, 12(3), 333-346.
Corral-Verdugo, V. (1996). A structural model of reuse and recycling in Mexico. Environment and Behavior, 28(5), 665-696.
D’Souza, C., Taghian, M., Lamb, P. and Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 31(4), 371-376.
Davis, J. J. (1993). Strategies for environmental advertising. Journal of Consumer Marketing, 10, 19-36. 
Dodds, W. B., Monroe, K. B. and Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Dutta, M. J. (2007). Communicating about culture and health: Theorizing culture-centered and cultural sensitivity approaches. Communication Theory, 17(3), 304-328.
Ebbeling, C. B., Pawlak, D. B. and Ludwig, D. S. (2002). Childhood obesity: public-health crisis, common sense cure. The lancet, 360(9331), 473-482.
Elkington, H., and Makower. (1988). The green consumers. New York: Penguin Books.
Erikson, E. H. (1959). Identity and life cycle. Monograph Psychological Issues. Vol. 1, New York: International Univerersity Press.
Ewles, L. and Simnett, I. (1985). Promoting health: a practical guide to health education. John Wiley and Sons.
Fishbein, M. and Ajzen, I. (1975). Belief, attitude, intention and behavior: an introduction to theory and research, Reading (MA): Addison-Wesley, 1975.
Fishbein, M. and Ajzen, I. (1980). Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: an introduction to theory and research: reading. MA: Addison-Wesley.
Fryxell, G. E. and Lo, C. W. (2003). The influence of environmental knowledge and values on managerial behaviours on behalf of the environment: An empirical examination of managers in China. Journal of Business Ethics, 46(1), 45-69.
Gould, F. (1998). Sustainability of transgenic insecticidal cultivars: integrating pest genetics and ecology. Annual Review of Entomology, 43(1), 701-726.
Grotevant, H., and Cooper, C. (1986). Individuation in family relationships: A perspective on individual differences in the development of identity and role taking skill in adolescence. Human Development, 29(2), 82-100.
Grunert, S. C. (1993). Green consumerism in Denmark: Some evidence from OKO Foods-projects. Der Markt, 32(3), 140-151. 
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. and Tatham, R. L. (1998). Multivariate data analysis, Upper Saddle River, NJ: Prentice hall, 5(3), 207-219.
Hair, J. F., William, C. B., Barry, J. B. & Rolph, E. A. (2009). Multivariate Data Analysis (7th ed). Englewood Cliffs, NJ: Prentice Hall.
 Han, H., Hsu, L. T. J., Lee, J. S. and Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2), 345-355.
Härmä, M. (1996). Ageing, physical fitness and shiftwork tolerance. Applied Ergonomics, 27(1), 25-29.
Härmä, M. I., Ilmarinen, J., Knauth, P., Rutenfranz, J. and Hänninen, O. (1988). Physical training intervention in female shift workers: I. The effects of intervention on fitness, fatigue, sleep, and psychosomatic symptoms. Ergonomics, 31(1), 39-50.
Haron, S. A., Paim, L. and Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, 29(5), 426-436.
Henion, K. (1976). Ecological marketing. Columbus, OH: Grid.
Hong, H. (2011). An extension of the extended parallel process model (EPPM) in television health news: The influence of health consciousness on individual message processing and acceptance. Health Communication, 26(4), 343-353.
 Honkanen, P., Verplanken, B. and Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour: An International Research Review, 5(5), 420-430.
Hoyle, R. H. and Panter, A. T. (1995). Writing about structural equation models in structural equation modeling. Structural equation modeling: Concepts, issues, and applications, 158-176.Thousand Oaks, CA: Sage.
Jungbluth, N., Tietje, O. and Scholz, R. W. (2000). Food purchases: impacts from the consumers’ point of view investigated with a modular LCA. The International Journal of Life Cycle Assessment, 5(3), 134.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Kim, Y., & Choi, S. M. (2005). Antecedents of Green Purchase Behaviour: An Examination of Collectivism, Environmental Concern and PCE. Advances in Consumer Research, 32(1), 592-59. 
Kline, R. B. (1998). Software review: Software programs for structural equation modeling: Amos, EQS, and LISREL. Journal of psychoeducational assessment, 16(4), 343-364.
Kolter, Philip(2003), “Marketing Management”, eleven edition, Prentice Hall International, Inc.
Kraft, F. B. & Goodell, P. W. (1993). Identifying the health conscious consumer. Journal of Health Care Marketing, 13(3), 18-25. 
Lee, W. H. and Moscardo, G. (2005). Understanding the impact of ecotourism resort experiences on tourists’ environmental attitudes and behavioural intentions. Journal of sustainable tourism, 13(6), 546-565.
Lichtenstein, D. R., Bloch, P. H. and Black, W. C. (1988). Correlates of price acceptability. Journal of consumer research, 15(2), 243-252.
Lockie, S., Lyons, K. and Lawrence, G. (2000). Constructing “green” foods: Corporate capital, risk, and organic farming in Australia and New Zealand. Agriculture and human values, 17(4), 315-322.
Maheswaran, D. and Sternthal, B. (1990). The effects of knowledge, motivation, and type of message on ad processing and product judgments. Journal of Consumer Research, 17(1), 66-73.
Mai, R. and Hoffmann, S. (2012). Taste lovers versus nutrition fact seekers: how health consciousness and self‐efficacy determine the way consumers choose food products. Journal of Consumer Behaviour, 11(4), 316-328.
Martensen, A., Gronholdt, L., Bendtsen, L. and Jensen M.J. (2007), Application of a Model for the Effectiveness of Event Marketing, Journal of Advertising Research, September, 283-301.
Martensen, A., Grønholdt, L., Bendtsen, L. and Jensen, M. J. (2007). Application of a model for the effectiveness of event marketing. Journal of advertising research, 47(3), 283-301.
Maxham III, J. G. (2001). Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of business research, 54(1), 11-24.
Maynard, L. J. and Franklin, S. T. (2003). Functional foods as a value-added strategy: The commercial potential of “cancer-fighting” dairy products. Review of Agricultural Economics, 25(2), 316-331.
McDonald, R. P. and Ho, M. H. R. (2002). Principles and practice in reporting structural equation analyses. Psychological methods, 7(1), 64.
Milfont, T. L. (2007). Psychology of environmental attitudes: A cross-cultural study of their content and structure (doctoral dissertation). Retrieved from University of Auckland PhD Theses.
Monroe, A. D. (1979). Consistency between public preferences and national policy decisions. American Politics Quarterly, 7(1), 3-19.
Morwitz, V. G. and Schmittlein, D. (1992). Using segmentation to improve sales forecasts based on purchase intent: Which “intenders” actually buy?. Journal of marketing research, 29(4), 391-405.
Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229.
Newsom, J. T., McFarland, B. H., Kaplan, M. S., Huguet, N. and Zani, B. (2005). The health consciousness myth: implications of the near independence of major health behaviors in the North American population. Social Science and Medicine, 60(2), 433-437.
Norgren, L., Hiatt, WR, Dormandy, JA, Nehler, MR, Harris, KA, and Fowkes, F.G.R(2007), Social consensus on the management of distal arterial disease TASC II. Chinese Journal of Vascular Surgery, 45(1), 5-67.
Nunnally, J.C., (1978), Psychometric Theory, New York: McGraw-Hill.
Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. Business strategy and the environment, 10(4), 187-199.
Peattie, L. R. (1992). Aesthetic politics: shantytown or new vernacular?. Traditional Dwellings and Settlements Review, 3(2), 23-32.
Pender, N.J. (1987). Health promotion in nursing practice (2rd ed.). Norwalk, CT: Appleton & Lange.
Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281-93.
Rashid, N. R. N. A. (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International journal of business and management, 4(8), 132-141.
Rosenberg, M. J., & Hovland, C. I. (1960). Cognitive, affective, and behavioral components of attitudes. In C. I. Hovland & M. J. Rosenberg (Eds.), Attitude and Attitude Change. (pp. 1-14). New Haven: Yale University Press. 
Royne, M. B., Fox, A. K., Deitz, G. D. and Gibson, T. (2014). The effects of health consciousness and familiarity with DTCA on perceptions of dietary supplements. Journal of Consumer Affairs, 48(3), 515-534.
Royne, M. B., Levy, M. and Martinez, J. (2011). The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product. Journal of Consumer Affairs, 45(2), 329-343.
Schiffman, Leon G. and Leslie Lazar Kanuk, (2004), Consumer Behavior, 8th Edition, Pearson Education Inc., Upper Saddle River, NJ: Prentice-Hall.
Schreiber, J. B. (2008). Core reporting practices in structural equation modeling. Research in social and administrative pharmacy, 4(2), 83-97. 
Schubert, F., Kandampully, J., Solnet, D. and Kralj, A. (2010). Exploring consumer perceptions of green restaurants in the US. Tourism and Hospitality Research, 10(4), 286-300.
Schultz, R. T. (2005). Developmental deficits in social perception in autism: the role of the amygdala and fusiform face area. International Journal of Developmental Neuroscience, 23(2-3), 125-141.
Shaharudin, M. R., Pani, J. J., Mansor, S. W. and Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaw, D. and Shiu, E. (2002a). An assessment of ethical obligation and self‐identity in ethical consumer decision‐making: a structural equation modelling approach. International Journal of Consumer Studies, 26(4), 286-293.
Shaw, D. and Shiu, E. (2002b). The role of ethical obligation and self‐identity in ethical consumer choice. International Journal of Consumer Studies, 26(2), 109-116.
Shaw, D. and Shiu, E. (2003). Ethics in consumer choice: A multivariate modelling approach. European journal of marketing, 37(10), 1485-1498.
Shaw, E., Scott, C., Souhami, L., Dinapoli, R., Kline, R., Loeffler, J. and Farnan, N. (2000). Single dose radiosurgical treatment of recurrent previously irradiated primary brain tumors and brain metastases: final report of RTOG protocol 90-05. International Journal of Radiation Oncology Biology Physics, 47(2), 291-298.
Sherrill, D. L., Kotchou, K. and Quan, S. F. (1998). Association of physical activity and human sleep disorders. Archives of Internal Medicine, 158 (17), 1894–1898.
Singh, N. A., Clements, K. M. and Fiatarone, M. A. (1997). A randomized controlled trial of the effect of exercise on sleep. Sleep, 20(2), 95-101.
Soni, S., Shukla, M., & Kumar, M. (2016). Prevalence of depression and associated risk factors among the elderly in rural field practice areas of a tertiary care institution in Katihar, Bihar. International Journal of Advances in Medicine. Nov, 3(4), 1016-1019.
Sparks, P. and Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assesing the role of identification with" green consumerism". Social psychology quarterly, 388-399.
Spears, N. and Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of current issues and research in advertising, 26(2), 53-66.
Stern, P. C. and Dietz, T. (1994). The value basis of environmental concern. Journal of social issues, 50(3), 65-84.
Strauss, R.S. and Pollack, H.A. (2003). Social marginalization of overweight children.Archives of Pediatric and Adolescent Medicine, 157,746-752.
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups. Journal of Business Research, 20(2), 161-170.
Tanner, C. and Wölfing Kast, S. (2003). Promoting sustainable consumption: Determinants of green purchases by Swiss consumers. Psychology and Marketing, 20(10), 883-902.
Tobler, C., Visschers, V. H. and Siegrist, M. (2011). Eating green. Consumers’ willingness to adopt ecological food consumption behaviors. Appetite, 57(3), 674-682.
Tung, T., Koenig, H. F. and Chen, H. L. (2017). Effects of green self-identity and cognitive and affective involvement on patronage intention in eco-friendly apparel consumption: A gender comparison. Sustainability, 9(11), 1-17.
Vogt, R. (1999). J/ψ production and suppression. Physics reports, 310(4), 197-260.
Vuori, I., Urponen, H., Hasan, J. and Partinen, M. (1988). Epidemiology of exercise effects on sleep. Acta Physiologica Scandinavica. Supplementum, 574, 3-7.
Wiley, J. A. and Camacho, T. C. (1980). Life-style and future health: evidence from the Alameda County Study. Preventive medicine, 9(1), 1-21.