近年來網際網路的發達，電子設備、技術等都不斷地再更新進步，因此電子遊戲的種類、遊玩方式越來越多樣化，再加上全球電競趨勢的抬頭，不論是遊玩遊戲的玩家又或是觀看電競比賽的觀眾都在持續的增加，這也使得全世界遊戲市場收入逐年增加。因此如何吸引新玩家的加入成為了遊戲公司在開發及更新遊戲時非常重要的關鍵。過去學者之研究多半以單一設計元素影響玩家滿意度為主，較少使用多項遊戲設計元素探討玩家滿意度；而本研究以資訊系統成功模型為基礎，但過去學者之研究資訊系統成功模型多半被用於評估網路平台、系統等，較少用來探討線上遊戲。為了能完整的評估一款遊戲，因此本研究將遊戲設計元素與資訊系統成功模型結合形成新的架構，以彌補資訊系統成功模型不足的部分，透過遊戲設計元素、系統品質、資訊品質與服務品質來探討其玩家滿意度的影響，並且進一步了解玩家滿意度對其黏著度之影響。
    本研究對上述的問題進行了問卷調查法，收集了455份有效問卷，並使用SmartPLS 4.0和SPSS22版進行樣本結構分析、結構模型分析、信度分析、效度分析和多群組分析。
    研究結果發現，遊戲設計元素、系統品質、資訊品質與服務品質對玩家滿意度都有正向影響，並且玩家滿意度對玩家黏著度也有正向影響，首先遊戲設計元素子構面中遊戲機制是玩家最重視的部分，遊戲公司須經常進行遊戲的更新，藉此維持玩家對遊戲內容的新鮮感，並且遊戲須具備完整、合理的機制，提供玩家有趣且公平的遊玩環境。再來系統品質、資訊品質與服務品質三個品質中以系統品質最重要，玩家在遊玩時如能感受到遊戲系統的穩定性，不會出現延遲、斷線的問題且能快速的重新連線，玩家對於遊戲的體驗將會是良好的。最後在玩家滿意度部分，玩家覺得做重要的是遊戲之體驗，遊戲公司應傾聽玩家的聲音並去改善且優化玩家的遊玩體驗，如能將上述所提到之重點去做改善，將能大幅提升玩家的滿意度並藉此影響玩家的黏著度。

In recent years, the rapid development of the internet, electronic devices, and technology has continuously progressed, leading to an increasing variety of electronic games and ways to play them. Along with the rising global trend of e-sports, both the number of game players and spectators of e-sports competitions have been steadily increasing, resulting in the annual growth of global game market revenue. Therefore, how to attract new players has become a crucial aspect for game companies when developing and updating games.
Previous studies have often focused on the impact of a single design element on player satisfaction, with fewer studies using multiple game design elements to explore player satisfaction. This study is based on the Information System Success Model, which has typically been used to evaluate internet platforms, systems, etc., and has rarely been used to explore online games. To comprehensively evaluate a game, this study combines game design elements with the Information System Success Model to form a new framework, addressing the deficiencies of the traditional model. Through game design elements, system quality, information quality, and service quality, this study explores their impact on player satisfaction and further investigates the effect of player satisfaction on player stickiness.
In this study, 455 valid questionnaires were collecting by using questionnaire survey method. And used SmartPLS 4.0 and SPSS version 22 for sample structure analysis, structural model analysis, reliability analysis, validity analysis, and multi-group analysis.
The results revealed that game design elements, system quality, information quality, and service quality all positively affect player satisfaction, and player satisfaction positively influences player stickiness. Among the sub-dimensions of game design elements, game mechanics are the most valued by players. Game companies must frequently update the game to maintain players' sense of novelty regarding the content and ensure that the game has a complete and reasonable mechanism to provide an interesting and fair playing environment. Regarding the three quality aspects (system quality, information quality, and service quality), system quality is the most important. If players experience the stability of the game system without issues like delays or disconnections and can quickly reconnect, their overall gaming experience will be positive. Finally, in terms of player satisfaction, the most important factor for players is the gaming experience. Game companies should listen to players' feedback and improve and optimize their gaming experience. By addressing these key points, player satisfaction can be significantly enhanced, thereby positively affecting player stickiness.

目錄
目錄	I
表目錄	III
圖目錄	V
第壹章 緒論	1
第一節、研究背景與動機	1
第二節、研究目的	7
第三節、研究流程	7
第貳章 文獻探討	9
第一節 遊戲設計元素	9
第二節、資訊系統成功模型	11
第三節、滿意度	13
第四節、黏著度	17
第參章、研究方法	21
第一節、研究架構及研究假說	21
第二節、研究設計	22
第三節、研究變數操作型定義與衡量	23
第四節、問卷設計	29
第五節、分析方法	30
第肆章、資料分析與研究結果	32
第一節、問卷回收概況	32
第二節、敘述性統計分析	32
第三節、測量模型分析	33
第四節、結構模型分析	37
第五節、多群組分析	39
第伍章、結論與建議	42
第一節、研究結論	42
第二節、管理意涵與研究貢獻	42
第三節、研究限制	45
第四節、未來研究建議	45
參考文獻	47
一、中文文獻	47
二、英文文獻	48
三、網路部分	51
附錄	52
附錄一：Apex Legends遊戲介紹	52
附錄二：正式問卷	58
 
表目錄
表2-1遊戲設計元素之定義	10
表2-2滿意度之定義	13
表2-3遊戲設計元素與玩家滿意度之相關研究	14
表2-4資訊系統成功模型與滿意度之相關研究	16
表2-5黏著度之定義	17
表2-6黏著度之相關研究	18
表2-7滿意度與黏著度之相關研究	20
表3-1遊戲設計元素衡量問項	23
表3-2系統品質衡量問項	25
表3-3資訊品質衡量問項	26
表3-4服務品質衡量問項	27
表3-5系統品質衡量問項	28
表3-6玩家黏著度衡量問項	29
表4-1樣本結構分析表	33
表4-2測量模型參數估計表	35
表4-3交叉負荷表	36
表4-4各構面區別效度檢定表與平均數	37
表4-5結構模型路徑檢定	38
表4-6各構面Q2值及q2值	39
表4-7男VS.女	39
表4-8 20歲以下VS. 20歲以上	40
表4-9大學以下VS. 大學(含)以上	40
表4-10未婚VS.已婚或其他	40
表4-11每天平均遊玩2小時以下VS. 每天平均遊玩2小時以上	40
表4-12遊玩總時數2000(含)小時以下VS. 遊玩總時數2000小時以上	41
表5-1研究假說驗證結果	42 

圖目錄
圖1-1 Newzoo 2023全球遊戲市場報告	2
圖1-2 Newzoo 2021-2026全球遊戲市場預測	2
圖1-3 Apex Legends Steam發行後玩家同時在線人數	4
圖1-4 Apex Legends一周玩家同時在線玩家人數	4
圖1-5 Steam平台目前及24小時最高玩家人數	5
圖1-6研究流程圖	8
圖2-1 DeLone & McLean資訊系統成功模型	11
圖2-2 DeLone & McLean修正後資訊系統成功模型	11
圖3-1研究架構圖	21
附圖1-1 Apex Legends遊戲大廳畫面	53
附圖1-2 Apex Legends遊戲內地圖畫面	53
附圖1-3 Apex Legends遊戲內遊玩畫面	54
附圖1-4 Apex Legends遊戲內背包畫面	54
附圖1-5 Apex Legends遊戲角色畫面	55
附圖1-6 Apex Legends遊戲模式畫面	56 

一、中文文獻
林佑霖（2021）。體感式遊戲消費者知覺價值知覺風險滿意度與黏著度之研究-以健身環大冒險為例﹝未出版之碩士論文﹞。國立臺灣體育運動大學運動事業管理學系。 https://hdl.handle.net/11296/kmyjz8。

周聖傑（2021）。遊戲化行銷對品牌黏著度之影響﹝未出版之碩士論文﹞。國立政治大學企業管理研究所。 https://hdl.handle.net/11296/qqqt22。

馬振銓（2023）。探討多人連線對戰手機遊戲之品質與口碑對於持續使用意願的影響—基於價值理論與資訊系統成功模式﹝未出版之碩士論文﹞。健行科技大學資訊管理系碩士班。 https://hdl.handle.net/11296/te86wh。

黃璽容（2019）。貼圖價值、網路外部性、互動性與社群認同對黏著度之影響﹝未出版之碩士論文﹞。南臺科技大學行銷與流通管理系。 https://hdl.handle.net/11296/veuvh2。

趙若林（2021）。作業流程電子化系統品質、資訊品質、服務品質、與系統使用滿意度關聯之研究-以L公司企業作業流程電子化為例﹝未出版之碩士論文﹞。中國文化大學企業實務管理數位碩士在職專班。 https://hdl.handle.net/11296/s7gdhw。

蔣祐禎（2023）。電玩直播主之形象及知覺價值 對粉絲滿意度與黏著度影響之研究﹝未出版之碩士論文﹞。臺北城市科技大學電子商務研究所。 https://hdl.handle.net/11296/uh3224。

劉上裕等人（2011）。影響線上遊戲玩家使用行爲相關因素之研究。美和學報，30（1），147-171。https://doi.org/10.7067/JMU.201103.0147。

練有汶（2022）。玩家對DOTA2遊戲介面設計使用者經驗與滿意度探討﹝未出版之碩士論文﹞。南臺科技大學多媒體與電腦娛樂科學系。 https://hdl.handle.net/11296/vqnjd7。

賴沐烜（1994）。可再用遊戲元件開發及遊戲軟體實作之個案研究﹝未出版之碩士論文﹞。國立交通大學資訊工程研究所。

Solomon, M. R. (2022)。消費者行為 (陳尚永譯)。高立圖書。(原著出版於2019年)

二、英文文獻
Alfukaha, F., Saadon, M. S. I., Padlee, S. F., & Alsheikh, G. A. A. (2023). Nexus among Service Quality and Participants Loyalty in Jordanian Trade Shows: A Mediated-Moderated Model. Journal of Namibian Studies: History Politics Culture, 33, 1278-1293.

Asnawi, N., Sukoco, B. M., & Fanani, M. A. (2020). The role of service quality within Indonesian customers satisfaction and loyalty and its impact on Islamic banks. Journal of Islamic Marketing, 11(1), 192-212.

Chu, X., & Wen, T. (2021). The impact of flow experience on perceived value and user stickiness: Taking competitive games as an example. International Journal of Innovative Computing, Information and Control, 17(5), 1775-1790.

DeLone, W.H. and Mclean, E.R. (1992). Information system success: The quest for the dependent variable. Information System Research, 3(1), 60-95

DeLone, W.H. and McLean, E.R. (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9-30.

Duman, H., & Ozkara, B. Y. (2021). The impact of social identity on online game addiction: the mediating role of the fear of missing out (FoMO) and the moderating role of the need to belong. Current Psychology, 40(9), 4571-4580.

Federoff, M. A. (2002). Heuristics and usability guidelines for the creation and evaluation of fun in video games. Unpublished doctoral dissertation, Indiana University, Bloomington, USA

Fornell, C. and Larcker, D. F. (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18(1), pp.39-50

Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21

Friedrich, T., Schlauderer, S., & Overhage, S. (2019). The Impact of Social Commerce Feature Richness on Website Stickiness Through Cognitive and Affective Factors: An Experimental Study. Electronic Commerce Research and Applications, 36, 1-19.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24

Hair Jr, J., Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.

Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic management journal, 20(2), 195-204.

Hyun, L. D. (2020). Genre matters in determining success factors for online game service. Global Business & Finance Review (GBFR), 25(1), 89-101.

John, Y., & Ding, Y. (2002). HCI and Game Design: From a Practitioner’s Point of View.

Kultima, A., & Stenros, J. (2010). Designing games for everyone: The expanded game experience model. In Proceedings of the International Academic Conference on the Future of Game Design and Technology,Vol. 66-73.

Lloyd, S. (2021). Adaptive Music in Video Games and How It Impacts Player Satisfaction. Capstone Projects and Master's Theses. 1186.
https://digitalcommons.csumb.edu/caps_thes_all/1186

Maqableh, M., Abuhashesh, M., Dahabiyeh, L., Nawayseh, M., & Masadeh, R. (2021). The effect of Facebook users’ satisfaction and trust on stickiness: The role of perceived values. International Journal of Data and Network Science, 5(3), 245-256.

Nunnally, J.C. (1994). Psychometric theory 3E. New York, NY: Tata McGraw-Hill Education.

Rouse, R. (2001). Game design: Theory and practice (2nd edition). Plano, TX:     Wordware.

Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (Second ed.). New York: Holt Rinehart and Winston.

Sailer, M., Hense, J. U., Mayr, S. K., & Mandl, H. (2017). How gamification motivates: An experimental study of the effects of specific game design elements on psychological need satisfaction. Computers in Human Behavior, 69, 371-380.

Sekaran, U., & Bougie, R. (2016). Research Methods For Business: A Skill Building Approach (7th ed.). United Kingdom: John Wiley & Sons.

Shiau, W. L., & Huang, L. C. (2023). Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go. Information Technology & People, 36(2), 500-531.

Silaban, P. H., Silalahi, A. D. K., & Octoyuda, E. (2021). Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation. Jurnal Manajemen dan Pemasaran Jasa, 14(2), 165-178.

Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (Second ed.). New York: 
Holt Rinehart and Winston.
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Holt Rinehart and Winston.
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Holt Rinehart and Winston.
Wang, J., Shen, X., Huang, X., & Liu, Y. (2021). Influencing factors of the continuous usage intention of consumers of online food delivery platform based on an information system success model. Frontiers in Psychology, 12, 716796.

Wang, M, Wang, P, Jia, Q, & Chen, W, (2019) Research on stickiness driving mechanism of virtual academic community based on dynamic user profile. Modern Information, 37(7), pp.9-17.

三、網路部分
Esports Charts Team. (2023, November 19). Faker claims 4th World Championship title at the most popular esports event ever. Esports Charts.
https://escharts.com/news/worlds-2023-recap?utm_campaign=news_posts&utm_medium=esc_socials&utm_term=2023_11_19

Tom, W (2023, November 14). Newzoo’s games market revenue estimates and forecasts by region and segment for 2023. Newzoo.
https://newzoo.com/resources/blog/games-market-estimates-and-forecasts-2023

SteamDB (2023, December 3)。
https://steamdb.info/