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System No. U0002-1906200718082700
Title (in Chinese) 人際關係制度化對大陸台商知覺績效之影響-以中小型電子業為例
Title (in English) The Effect of GuanXi Institutionalized on the Perceived Performance of Taiwanese Businessmen in China-the Evidence of Small and Medium-Size Enterprises of Electronic Industry
Other Title
Institution 淡江大學
Department (in Chinese) 企業管理學系碩士在職專班
Department (in English) Department of Business Administration
Other Division
Other Division Name
Other Department/Institution
Academic Year 95
Semester 2
PublicationYear 96
Author's name (in Chinese) 陳正宏
Author's name(in English) Cheng-Hung Chen
Student ID 794450329
Degree 碩士
Language Traditional Chinese
Other Language
Date of Oral Defense 2007-06-12
Pagination 81page
Committee Member advisor - Chu-Ching, Wang
co-advisor - Li-Ren, Yang
co-chair - 余坤東
co-chair - 洪英正
co-chair - 王居卿
Keyword (inChinese) 關係網路
知覺績效
制度化
Keyword (in English) GuanXi
Perceived Performance
Institutionalized
Other Keywords
Subject
Abstract (in Chinese)
當台商在中國大陸商場上,面對著「關係」網路的發展與「關係」制度化的趨勢時,如何去應對及這些趨勢是否會影響其知覺績效,乃是本研究探討的議題。本研究的目的有:(一) 探討「關係」網路的建立對中小型電子業大陸台商知覺績效之影響;(二) 探討「關係」的制度化對中小型電子業大陸台商知覺績效之影響;及(三) 探討個人屬性的不同對關係網路建立的差異情形。

    本研究以在廣東及上海地區從事業務開發的高階經理人為抽樣對象,而研究的主要變項為:(一) 關係網路模式;(二) 知覺績效 ;及(三) 制度化程度等三變項,並試圖去了解上述變相間相互的影響。本研究採用問卷調查去蒐集資料,以便利抽樣方式進行抽樣,取得 176份有效問卷,再依調查所獲得的資料進行統計分析,其方法包括:敘述性統計分析、信度分析、因素分析、相關分析、迴歸分析、t檢定與單因子變異數分析,主要研究發現歸納成下列幾點:

一、關係網路的建立對中小型電子業大陸台商知覺績效有顯著
        影響。
二、關係制度化對中小型電子業大陸台商知覺績效無顯著影響。 
三、性別的不同對關係網路模式的建立無顯著差異。
四、在大陸工作時間的長短對關係網路模式的建立有顯著差異。

   
關鍵詞:關係網路、知覺績效、制度化。
Abstract (in English)
When Taiwanese businessmen work in China, they face the “GuanXi” building and the trend of “GuanXi” institutionalized. Shall it effect the perceived performance ? This is the subject of this study. The purposes of this paper are: (1) to find out the effects of building “GuanXi” networking on perceived performance of Taiwanese businessmen in China of small and medium-sized enterprises of electronic industry, (2) to find out the effects of “GuanXi” institutionalized on perceived performance of Taiwanese businessmen in China of small and medium-sized enterprises of electronic industry, and (3) to find out the differences in personal property on “GuanXi” networking.	

     This research includes only Taiwanese businessmen of KwangTong and Shanghai districts and it’s the main source of our sampling and information gathering. The major research variables are: (1) “GuanXi” networking model, (2) perceived performance, and (3) institutionalized. To realize the effect of above independent variables and interaction by using the Taiwanese businessmen who are working in China. We used questionnaires to collect data for this study and obtained 176 copies of effective questionnaires. The statistical analysis methods used include: descriptive statistical analysis, reliability analysis, factor analysis, correlation Analysis, regression analysis, t-test, and one-way ANOVA analysis.

     There are following important findings in this study: 

1. There’s significant effect for “GuanXi” networking on 
   perceived performanceof  Taiwanese businessmen in China 
   of small and medium-sized enterprises of electronic 
   industry. 
 
2. There’s no significant effect for “GuanXi”   
   institutionalized on perceived performance of Taiwanese 
   businessmen in China of small and medium-sized 
   enterprises of electronic industry. 

3. There’s no significant difference for female and male 
   to build “GuanXi”networking.

4. There’s significant difference to build “GuanXi”   
   networking in different working period in China.
Other Abstract
Table of Content (with Page Number)
目     錄

目錄  --------------------------------------------------------------------------------------  I
表次  -------------------------------------------------------------------------------------- III
圖次  -------------------------------------------------------------------------------------- V
第一章     緒論  ------------------------------------------------------------------------- 1
        第一節   研究背景與動機  ---------------------------------------------------- 1
        第二節   研究目的  ------------------------------------------------------------- 7
        第三節   研究對象與範圍  ---------------------------------------------------- 7
        第四節   論文內容架構  ------------------------------------------------------- 8
        第五節   研究流程  ------------------------------------------------------------- 9
第二章     文獻探討  ------------------------------------------------------------------ 10
        第一節   人際關係發展的重要性  ------------------------------------------ 10
        第二節   績效評估  ------------------------------------------------------------- 19
        第三節   關係網路與績效之關係  ------------------------------------------ 21
第四節	   制度化對人際關係發展的影響  -------------------------------- 24
第三章     研究設計  ------------------------------------------------------------------ 29
        第一節   研究架構  ------------------------------------------------------------- 29
        第二節   變項之定義與衡量  ------------------------------------------------ 30
        第三節   研究假說  ------------------------------------------------------------- 32
        第四節   問卷設計  ------------------------------------------------------------- 34
第五節	抽樣方法  ------------------------------------------------------------- 35
第六節	問卷回收  ------------------------------------------------------------- 35
第七節	資料分析方法  ------------------------------------------------------- 36
第四章     資料分析與結果  -------------------------------------------------------- 38 
        第一節   敘述性統計分析  --------------------------------------------------- 38
        第二節   內部一致性分析  --------------------------------------------------- 41
        第三節   關係網路模式之因素分析  -------------------------------------- 42
        第四節   關係網路模式與知覺績效之相關分析  ---------------------- 45
        第五節   關係網路模式、知覺績效與制度化程度之迴歸分析  --- 46
        第六節   人口統計變項對關係網路模式之差異分析  ---------------- 54         
        第七節   資料分析結果與討論  --------------------------------------------- 57
第五章     結論與建議  --------------------------------------------------------------- 61
        第一節   結論  ------------------------------------------------------------------- 62
        第二節   研究限制  ------------------------------------------------------------- 65
第三節	建議  -------------------------------------------------------------------- 66
參考文獻  -------------------------------------------------------------------------------- 69
附錄:研究問卷  ---------------------------------------------------------------------- 78  

                                   表     次
表 1-1-1     台商在大陸投資概況  -------------------------------------------------- 4
表 2-1-1     東西方關係認知的差異  ---------------------------------------------- 15
表 4-1-1     受測者基本資料分析  ------------------------------------------------- 40

表 4-2-1     信度分析表  -------------------------------------------------------------- 41

表 4-3-1     KMO 統計量表的判斷原理  ----------------------------------------- 42

表 4-3-2     關係網路模式量表 KMO 與 Bartlett 檢定結果  ----------------- 43

表 4-3-3     關係網路模式量表因素分析  ---------------------------------------- 44

表 4-4-1     相關係數之強度大小與意義  ---------------------------------------- 45

表 4-4-2     各變項之相關係數  ---------------------------------------------------- 45

表 4-5-1     關係網路模式與知覺績效之迴歸分析  --------------------------- 49

表 4-5-2     共線性診斷統計量表  ------------------------------------------------- 49

表 4-5-3     制度化程度干擾關係網路模式對知覺績效之
                  迴歸分析  ----------------------------------------------------------------- 51

表 4-5-4     制度化程度干擾情感性關係導向對知覺績效之
                  迴歸分析  ----------------------------------------------------------------- 52

表 4-5-5     制度化程度干擾工具性關係導向對知覺績效之
                  迴歸分析  ----------------------------------------------------------------- 54

表 4-6-1    不同性別的受測者對關係網路模式各構面建立之
                  t檢定結果  --------------------------------------------------------------- 55

表 4-6-2     變異數同質性檢定結果  ---------------------------------------------- 56


表 4-6-3     在中國大陸工作時間的不同對關係網路模式建立之
                  變異數分析結果  ------------------------------------------------------- 56

表 4-7-1     假說驗證的結果  ------------------------------------------------------- 57

                                   圖     次
圖 1-5-1     研究流程  ------------------------------------------------------------------ 9
圖 3-1-1     研究架構  ----------------------------------------------------------------- 29
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