CSR(企業社會責任)、ESG（環境、社會和公司治理）及財務績效間的相關研究，在過去的數十年來，已有許多相關的研究，也都證實了其關聯性，但大部分的研究較少以服務業尤其是觀光業為研究對象，本研究旨在探討ESG對台灣觀光業的影響，使用Panel迴歸分析探討ESG對台灣觀光業的財務獲利指標、財務成長指標和財務經營指標的影響。
研究結果發現，ESG實踐對台灣觀光業的財務獲利指標、財務成長指標和財務經營指標均呈現正相關，且台灣觀光業應採取ESG實踐以改善其財務績效並為觀光業的永續發展做出貢獻。 此外，本文也指出觀光業是21世紀經濟規模最大、增長最快、從業人員最多的行業之一，但也非常敏感與脆弱，極端氣候產生及疫情期間影響尤其嚴重。因此，透過採取ESG實踐，觀光業可以朝向對生態低衝擊模式，減少對生態環境危害及減少碳足跡，促進永續觀光發展，提高企業聲譽並吸引對社會負責的投資者，以確保觀光產業的長期生存能力。

Abstract:
Numerous studies have examined the relationship between Corporate Social Responsibility (CSR), Environmental, Social and Governance (ESG), and financial performance over the past few decades. While most of these studies have confirmed their correlation, fewer have focused on the service industry, particularly the tourism sector. This study aims to investigate the impact of ESG on Taiwan's tourism industry by utilizing panel regression analysis to assess its influence on financial profitability indicators, financial growth indicators, and financial operational indicators.
The research findings demonstrate a positive correlation between ESG practices and Taiwan's tourism industry's financial profitability indicators, financial growth indicators, and financial operational indicators. Therefore, it is recommended that Taiwan's tourism industry adopts ESG practices to enhance its financial performance and contribute to sustainable development.
Furthermore, this paper highlights that in the 21st century, the tourism industry stands as one of the largest sectors in terms of economic scale with rapid growth rates and a high number of employees. However, it is also highly susceptible to extreme weather events and particularly impacted during epidemic periods. Henceforth, 
through embracing ESG practices, the tourism industry can transition towards a low-impact ecological model by minimizing environmental harm and carbon footprint. This will foster sustainable tourism development while bolstering corporate reputation and attracting socially responsible investors for long-term survival within the sector.

目錄
致謝	 I
中文論文提要	 II
ABSTRACT 	 III
目錄	 I
圖目錄	 IV
表目錄	 V
一章 研究動機與目的	1
第一節 研究背景與動機	1
第二節 研究目的	4
第三節 研究貢獻	4
第四節 研究章節架構與流程	5
一、緒論	5
二、文獻探討與研究假說	5
三、研究方法	5
四、研究結果	5
五、結論與建議 	5
第二章 文獻回顧與研究假說	7
第一節 社會責任理論發展與介紹	7
第二節 ESG介紹	8
第三節 ESG指標	12
第四節 成長能力指標	14
第五節 經營能力指標	15
第六節 獲利能力指標	15
第七節 研究假設	15
一、第一個假設：ESG指標與台灣觀光產業之財務獲利指標呈正相關	15
二、第二個假設：ESG指標與台灣觀光產業之財務成長指標呈正相關	16
三、第三個假設：ESG指標與台灣觀光產業之財務經營指標呈正相關	16
第三章 研究方法與設計	17
第一節 資料敘述	17
第四章 研究結果	21
第一節 實證分析	21
一、獲利指標1: 貝里比率	21
二、獲利指標2: 營業資產報酬率	23
三、經營指標: 總資產週轉次數	25
四、成長指標: 營收成長率、總資產成長率、總資產報酬成長率	27
第二節 研究結果敘述	29
第三節 影響因素	29
第五章 結論與建議	31
第一節 結論	31
第二節 建議	32
參考文獻	33
一、 中文文獻	33
二、 英文文獻	33
附錄	36
圖目錄
圖1-1 研究架構與流程	6
圖2-1 TESG永續發展指標架構圖 	13
圖2-2 TESG指標建構流程圖	14
圖3-1 相關係數圖	20
圖3-2 台灣觀光產業子產業	20
表目錄
表1-1 102-110年台灣觀光生產總值	1
表1-2 102-110年台灣觀光產業就業人數	2
表2-1企業社會責任金字塔簡介	7
表2-2 ESG相關評量項目簡介	10
表2-3 聯合國17項永續發展目標	11
表3-1資料敘述	18
表3.2相關係數	19
表4-1貝里比率	22
表4-2營業資產報酬率	24
表4-3總資產週轉次數	26
表4-4成長指標	28

中文文獻
楊雅智 (2015) , 淺談企業社會責任之國際發展趨勢與國內推動現況，證券暨期貨月刊 第三十三卷 第一期
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徐正冠 (2022) , 臺灣上市櫃公司揭露企業社會責任報告書之決定因素，天主教輔仁大學商學研究所博士論文。
陳柏華 (2023) , 研究環境、社會及治理對公司績效及風險之影響：公司生命週期之調節效果，國立臺北商業大學財經學院博士論文。
朱民芮、蔡維哲、楊曉文、鄞齊(2021) , 以基本面分析強化社會責任投資績效: 證券期貨市場發展季刊，33:3, 1-42

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