本研究以「媒介化」理論為基礎，探討過去十年內（2014－2024）新媒體時代台灣影評與片商生態的演變，著眼於媒介技術與社會互動實踐如何重塑影評文化。在逐漸失去大眾傳媒組織的支持下，國內影評人過往作為文化中介者的權威地位也因此受到削弱，身份定位游離於社群媒體和數位平台當中，迫於現實也勢必得屈服於以數據化流量與演算法所主導的新型媒介邏輯。另一方面，國內片商則減少對影評人的依賴，轉而與不同網路創作者進行功能性的曝光合作，以迎合消費者偏好並提升宣傳效益。

本研究結合深度訪談與文獻分析，剖析國內影評人在分眾化的媒體生態中如何為己身重新進行定位，並探討其與片商方的互動模式與協商關係，指出國內影評人在新媒體生態中須平衡商業化的壓力與文化評論的功能，透過不同的方式建立自身的影評取向，以持續維繫並鞏固作為影評人的身分與定位。

This study is based on the theory of mediatization and examines the evolution of the ecosystem of Taiwan’s film criticism and film distribution industry in the new media era over the past decade (2014–2024), focusing on how media technologies and social interaction practices have reshaped the culture of film criticism.

With the diminishing support from traditional mass media organizations, domestic film critics have experienced a weakening of their authoritative position as cultural intermediaries. Their identities have become increasingly fragmented, oscillating between social media and digital platforms, and they are compelled to conform to new media logics dominated by data-driven metrics and algorithms. On the other hand, domestic film distributors have reduced their reliance on film critics, opting instead to collaborate functionally with various online content creators to cater to consumer preferences and enhance promotional effectiveness.

Through in-depth interviews and literature analysis, this study explores how domestic film critics reposition themselves within a fragmented media landscape and investigates their interaction patterns and negotiations with film distributors. It highlights the need for film critics in Taiwan to balance commercial pressures with the cultural function of criticism, develop various orientations through a range of approaches, and continuously sustain and solidify their identity and position as film critics within the new media ecosystem.

目錄
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 文獻探討 3
一、 影評書寫文化的改變 3
二、 影評人的身分與定位 9
三、 片商與影評之關係 18
第三節  研究問題 23
第四節  研究方法 24
第五節  理論架構 27
第貳章 新媒體時代下的影評生態 33
第一節 新的媒介，新的影評人 33
一、 影評發表型態的演變 33
二、 「表現型」建制之轉向：新媒體時代下的社群權威 46
三、 「代表型」建制之存續：新型媒體平台 56
第二節 新媒體時代下的影評人定位 68
第三節 小結 79
第參章 影評人與片商體系 83
第一節 互動：片商試映會與特映場合 83
第二節 介入：國內片商與影評人的書寫關係 94
第三節 協商：國內影評人與片商生態 98
第四節 小結 110
第肆章 研究結論與建議 113

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