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系統識別號 U0002-3105201118504400
中文論文名稱 應用消費者共同設計於綠色產品創新-以綠色手機為例
英文論文名稱 Application of Consumer Codesign on Green Product Innovation -A Case of Green Cell Phone
校院名稱 淡江大學
系所名稱(中) 管理科學研究所碩士班
系所名稱(英) Graduate Institute of Management Science
學年度 99
學期 2
出版年 100
研究生中文姓名 高晴姿
研究生英文姓名 Ching-Tzu Kao
學號 698620167
學位類別 碩士
語文別 英文
口試日期 2011-05-02
論文頁數 72頁
口試委員 指導教授-婁國仁
委員-歐陽良裕
委員-廖啟順
中文關鍵字 共同設計  綠色產品  創新  合作  新產品發展 
英文關鍵字 Codesign  Green product  Innovation  Collaborative  New product development 
學科別分類 學科別社會科學管理學
中文摘要 本文使用共同設計創造產品的過程,以配合消費者個人的特性。公司可以與客戶進行溝通,幫助消費者表達自己的需求,以及確認他們所需產品特性。為了幫助消費者建立獨立設計和附加價值,利用共同設計綠色產品進行環境保護,企業目前實行共同設計透過綠色產品的創新。本研究估計利用聯合分析了解顧客對於不同功能的綠色手機的特性。結果顯示,消費者認為綠色手機之造型最為重要,其次為外殼、電池、操作面版、螢幕、照相鏡頭和指紋辨識。在可回收/低衝擊處理功能中以面版為最重視,其次為電池、造型和指紋辨識;在環境保護/再回收功能中以手機外殼最為重要,其次為面板和螢幕。此結果提供產品管理者建議,即是為了個別的消費者應該使用共同設計於綠色產品設計,共同設計可減少設計失敗的風險,並可促進消費者產品的忠誠度和滿意度。
英文摘要 Through the use of collaborative codesign—the process of creating products to fit a consumer’s exact personal specifications—firms can establish dialogues with their customers, help them express their needs, and identify specific products that fulfill those needs. In addition to their unique design and added value to consumers, codesigned green products promote environmental protection. This study shows that firms should codesign through green product innovations and that now is the time to do so rather than in the future. Using conjoint analysis, this study estimates the importance customers attach to different features of a green cell phone. The results reveal that consumers rate the modeling of the cell phone as the most important, followed by shell, battery, panel, monitor, lens, and fingerprint. In terms of recyclability/disposal function, panel was rated the highest, followed by battery, model, and fingerprint. Furthermore, consumers who place importance on conservation/reusability consider the shell the best feature, followed by panel and monitor. The results provide insights to product managers and suggest that they should consider using codesign in the design of green products for individual consumers, which in turn should decrease the risk of design failure and promote consumer loyalty toward and satisfaction with the product.
論文目次 Contents I
List of Table III
List of Figure IV
Chapter 1 Introduction 1
1.1 Research Background and Motivation 1
1.2 Research Objective 4
Chapter 2 Literature Review 6
2.1 Codesign in New Product Innovation 6
2.2 Green Product Development 11
2.3 Conjoint Analysis 17
Chapter 3 Research Method 22
3.1 Sample Survey 22
3.2 Selecting and Defining Factors and Levels 23
3.3 Design Stimuli 24
3.4 Reliability and Validity 26
Chapter 4 Data of Analysis Results 28
4.1 Descriptive Statistics 28
4.2 Attributes and Evaluation Criterion Fit Analysis 34
4.3 Conjoint Analysis 36
Chapter 5 Discussion 42
5.1 Conclusions 42
5.2 Limitations and Further Research 44
References 46
Appendix 54

List of Table
Table 1. Attributes and levels for conjoint analysis 24
Table 2. Descriptive statistics 28
Table 3. Gender Chi-square analysis with spending money on cell phone 31
Table 4. Gender Chi-square analysis with age 31
Table 5. Gender cross-table analysis with main resource of cell phones information 32
Table 6. Summary statistics of the cell phone attributes 32
Table 7. Average individual importances 38
Table 8. Uitilities for subject 1 38
Table 9. Estimated attribute-level utility and relative attribute importance for cell phones 40

List of Figure
Figure 1. Study process 5
Figure 2. Example evaluation form describing possible cell phone profiles 26
Figure 3. Perceptual maps of green cell phone attribute sets 36
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