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系統識別號 U0002-3007201313221700
中文論文名稱 會計資訊之架構與模糊性對決策偏好的影響
英文論文名稱 The influence of accounting information frame and ambiguity on decision-making preferences
校院名稱 淡江大學
系所名稱(中) 管理科學學系博士班
系所名稱(英) Doctoral Program, Department of Management Sciences
學年度 101
學期 2
出版年 102
研究生中文姓名 陳慧玲
研究生英文姓名 Hui-Ling Chen
學號 895620408
學位類別 博士
語文別 中文
口試日期 2013-07-22
論文頁數 130頁
口試委員 指導教授-顏信輝
委員-杜榮瑞
委員-張瑞當
委員-黃振豊
委員-張寶光
中文關鍵字 架構效應  模糊效應  不確定決策  風險偏好  會計資訊 
英文關鍵字 framing effect  ambiguity effect  uncertain decision  risk preference  accounting information 
學科別分類
中文摘要 行為科學研究發現,相同經濟意義之資訊若採不同之陳述用語,可能會系統性的影響決策者之風險偏好。此外,人們在不確定性環境下的決策行為,常基於對事件發生可能性的信念進行判斷。本研究整合兩項人類處理資訊之認知特性 (架構效應與模糊效應),探討其對決策風險偏好之影響。本研究設計兩個不確定性決策問題個案,透過二個受試者間實驗與一個受試者內實驗,操弄「資訊陳述用語 (區分正面陳述資訊與負面陳述資訊兩個處理水準)」與「資訊模糊程度 (區分精確資訊與區間模糊資訊二個處理水準)」,以檢測決策資訊之架構與模糊性對決策偏好影響。實證結果發現,不同的決策問題表徵方式會產生風險偏好相反之架構效應:在風險選擇架構型態下,決策方案採負面陳述,較採正面陳述,將使決策者形成更高程度之風險追求。而在屬性架構型態下,決策方案採負面陳述,較採正面陳述,將使決策者形成更高程度之風險規避。然而,模糊規避現象則僅在部分特定情況下方會發生,故整體實驗結果顯示,架構效應之堅韌性高於模糊效應。此外,本研究亦發現審計人員與會計人員之實務經驗可減緩架構效應與模糊效應之發生。
英文摘要 Behavioral science studies show that a decision maker’s preference is systematically affected by alternative methods of stating economic information, regardless of the fact that the use of this information will result in the same outcome. Furthermore, people commonly make decisions based on their beliefs about the likelihood of a certain event occurring. This study explores the effects of two cognitive characteristics of human information processing (the framing effect and the ambiguity effect) on decision risk preference. In this study, uncertain decisions regarding accounting information were examined using one within-subjects experiment and two between-subjects experiments. The independent variables were “information statements” (including both positive and negative statements) and “information ambiguity” (including precise and interval ambiguity). This study manipulated these variables in an attempt to determine how risk preference in decision makers was affected. Empirical results indicated that, the framing effect fulfilled predicted outcomes for two framing types. In the risky choice framing: negative statements about the consequences of a decision plan induced higher levels of risk seeking than positive statements concerning the same plan. In the attribute framing: negative statements about the consequences of a decision plan induced higher levels of risk aversion than positive statements concerning the same plan. However, the ambiguity aversions occured only in specific circumstances. In addition, this paper also found that practical experience of auditors and accountants mitigate the effects of framing and ambiguity on decision making.
論文目次 第壹章 緒論 1
第一節 研究動機 1
第二節 研究目的 6
第三節 研究貢獻 7
第四節 研究流程 8
第貳章 文獻回顧與研究假說 9
第一節 資訊陳述用語對風險偏好之影響 (架構效應) 9
第二節 決策問題表徵方式對風險偏好之影響 11
第三節 資訊的模糊性對風險偏好的影響 (模糊效應) 14
第四節 研究假說之建立 22
第參章 實驗設計 25
第一節 實驗一 (風險選擇架構型態) 之實驗設計 25
第二節 實驗二 (屬性架構型態) 之實驗設計 33
第三節 額外分析-實驗三之實驗設計 39
第肆章 實證結果 47
第一節 實驗一 (風險選擇架構型態) 之實證結果 47
第二節 實驗二 (屬性架構型態) 之實證結果 56
第三節 額外分析-實驗三之實驗結果 69
第伍章 研究結論、限制與後續研究建議 88
第一節 研究結論 88
第二節 管理意涵 90
第三節 研究限制與後續研究建議 90
參考文獻 92
附錄一:實驗一之實驗工具 99
附錄二:實驗二之實驗工具 106
附錄三:實驗三之實驗工具-審計人員版本 113
附錄四:實驗三之實驗工具-會計人員版本 119
附錄五:實驗三之實驗工具-學生版本 125

表目錄
表1 實驗一之變數設計與組別 26
表2 實驗一之實驗架構 29
表3 實驗二之變數設計與組別 33
表4 實驗二之實驗架構 35
表5 實驗三之實驗架構 44
表6 實驗一之敘述性統計 48
表7 實驗一:資訊陳述用語及模糊程度之ANCOVA分析-甲個案 51
表8 實驗一:資訊陳述用語及模糊程度之t檢定分析表-甲個案 51
表9 實驗一:資訊陳述用語及模糊程度之ANCOVA分析-乙個案 53
表10 實驗一:資訊陳述用語及模糊程度t檢定分析表-乙個案 53
表11 實驗一之甲、乙兩個案研究結果彙總表 55
表12 實驗二之敘述性統計 57
表13 實驗二:資訊陳述用語及模糊程度之ANCOVA分析-甲個案 59
表14 實驗二:資訊陳述用語及模糊程度之t檢定分析表-甲個案 60
表15 實驗二:資訊陳述用語及模糊程度之ANCOVA分析-乙個案 61
表16 實驗二:資訊陳述用語及模糊程度之t檢定分析表-乙個案 62
表17 實驗二之甲、乙兩個案研究結果彙總表 63
表18 實驗二之交叉分析表-甲個案 66
表19 實驗二之交叉分析表-乙個案 68
表20 實驗三之敘述性統計-審計人員 70
表21 實驗三:資訊陳述用語及模糊程度之Repeated ANCOVA分析
-審計人員樣本 72
表22 實驗三之交叉分析表-審計人員樣本 74
表23 實驗三之敘述性統計-會計人員 76
表目錄 (續)
表24 實驗三:資訊陳述用語及模糊程度之Repeated ANCOVA分析
-會計人員樣本 77
表25 實驗三之交叉分析表-會計人員樣本 80
表26 實驗三之敘述性統計-學生樣本 81
表27 實驗三:資訊陳述用語及模糊程度之Repeated ANCOVA分析
-學生樣本 83
表28 實驗三:資訊陳述用語及模糊程度t檢定分析表-學生樣本 83
表29 實驗三:交叉分析表-學生樣本 86
表30 決策態度理由彙總表 87

圖目錄
圖1 研究流程圖 8
圖2 展望理論之價值函數圖 10
圖3 實驗一:資訊陳述用語及模糊程度之交互作用圖-甲個案 52
圖4 實驗一:資訊陳述用語及模糊程度之交互作用圖-乙個案 54
圖5 實驗二:資訊陳述用語及模糊程度之交互作用圖-甲個案 60
圖6 實驗二:資訊陳述用語及模糊程度之交互作用圖-乙個案 62
圖7 實驗三:資訊陳述用語及模糊程度之交互作用圖-審計人員樣本 72
圖8 實驗三:資訊陳述用語及模糊程度之交互作用圖-會計人員樣本 78
圖9 實驗三:資訊陳述用語及模糊程度之交互作用圖-學生樣本 84
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