§ 瀏覽學位論文書目資料
  
系統識別號 U0002-3006202019450500
DOI 10.6846/TKU.2020.00903
論文名稱(中文) 從眾行為對組織效能影響之研究-以轉換型領導為中介變數
論文名稱(英文) The Influence of Conformity on the Organization Effectiveness-The Mediating Effect of Transformational Leadership
第三語言論文名稱
校院名稱 淡江大學
系所名稱(中文) 國際企業學系碩士班
系所名稱(英文) Master's Program, Department Of International Business
外國學位學校名稱
外國學位學院名稱
外國學位研究所名稱
學年度 108
學期 2
出版年 109
研究生(中文) 江秉倫
研究生(英文) Ping-Lun Chiang
學號 606550159
學位類別 碩士
語言別 繁體中文
第二語言別
口試日期 2020-06-18
論文頁數 79頁
口試委員 指導教授 - 劉一成(122478@mail.tku.edu.tw)
委員 - 張勝雄(shchang@mail.tku.edu.tw)
委員 - 張瀞文(143718@mail.fju.edu.tw)
關鍵字(中) 從眾行為
轉換型領導
組織效能
一致性
關鍵字(英) Conformity
Organization effectiveness
Leadership
Majority effect
第三語言關鍵字
學科別分類
中文摘要
有關於從眾行為的理論從定義至今已被討論數十年,促使有心人運用此動能在不僅僅是行銷還有社會科學的領域中創造出漣漪。但台灣目前的學術研究較缺乏從眾行為與管理學相關的實證假設。然而國際學術中有關從眾行為的理論模型是具有全面性的,能夠精確協助管理學,引導出新的概念。
  經由研究結果得知,組織成員與領導者的特徵越一致或在著眼點的相似性越高,則領導者能夠更有效的運用群體動能達成目標,並增強從眾行為所創造出的向心力;而轉換型領導在過程中,能充分掌握合作夥伴的心理需求,促使組織成員往更高的標準邁進,進而增強組織效能。
  以協助未來研究為出發點,本研究測試從眾行為、轉換型領導與組織效能間的關聯性。本研究使用SPSS25.0為資料分析工具,結果顯示出從眾行為與組織效能有正向且顯著的影響,並發現轉換型領導在從眾行為與組織效能間扮演部分中介的角色。
英文摘要
The research of Conformity has been discussed in the literature for decades. Forces Attempter uses this kinetic energy to make a wave not only in Marketing but also in social science. Despite the central role that leadership and group momentum in the organization play in business decisions, the literatures in Taiwan lack of the empirical assumptions related to Conformity and Management. Moreover, the conceptual framework of Conformity is comprehensive, offers refinements to manage, and leads the path for further development of new concepts in the management domain. 
     According to research findings, the more consistent the characteristics of participants and group leaders, the more efficient the usage of group momentum by leaders to achieve goals and strengthen organizational cohesiveness. Besides, transformational leadership assists to fortify organization effectiveness with fulfilling participants’ psychological needs and then leading them to pursue higher standards of performance.
     This research used SPSS version 25.0 as a tool for data analysis. The result shows that the Conformity is positively and significantly correlated to the organization effectiveness. Furthermore, the Transformational leadership has a partial mediating effect between Conformity and organization effectiveness.
第三語言摘要
論文目次
目錄
目錄	VII
表目錄	V
圖目錄	VII
第壹章 緒論	8
第一節 研究背景與動機	8
第二節 研究目的	10
第三節 研究架構與流程	11
第貳章 文獻探討	13
第一節 從眾行為理論	13
第二節 轉換型領導	24
第三節 組織效能	27
第參章 研究方法	30
第一節 研究架構	30
第二節 研究假設	32
第三節 研究變數及操作型定義	33
第四節 研究設計	36
第五節 資料分析方法	59
第肆章 資料分析與結果	38
第一節 研究樣本之結構分佈	38
第二節 探索性因素分析	47
第三節 信度分析	48
第四節 敘述性統計分析	49
第五節 線性回歸分析	55
第伍章 研究結論與建議	60
第一節 研究結論	60
第二節 研究發現	62
第三節 研究限制與建議	64
參考文獻	65
附錄 研究問卷	75
 
 
表目錄
表2-1轉換型領導構面彙整表	26
表2-2組織效能指標彙整表	29
表3-1操作性定義彙整表	33
表3-2研究變數及問項彙整表	33
表3-3 KMO評判標準表	37
表3-4 CRONBACH'S A數值判定基準 	37
表4-1 受試者性別分布表 	38
表4-2 受試者年齡分布表 	38
表4-3 受試者之組織人數分布表 	39
表4-4 受試者的職業分布表 	39
表4-5 受試者之職位分布表 	40
表4-6 受試者薪資分布表 	40
表4-7 個人特性KMO 值與 BARTLETT’S 球形檢定摘要表 	42
表4-8 個人特性因素分析摘要表 	42
表4-9  群體特性KMO 值與 BARTLETT’S 球形檢定摘要表 	43
表4-10群體特性因素分析摘要表 	43
表4-11工作特性KMO 值與 BARTLETT’S 球形檢定摘要表 	44
表4-12工作特性因素分析摘要表 	44
表4-13從眾行為KMO 值與 BARTLETT’S 球形檢定摘要表 	45
表4-14從眾行為因素分析摘要表 	45
表4-15轉換型領導KMO 值與 BARTLETT’S 球形檢定摘要表 	46
表4-16轉換型領導因素分析摘要表 	46
表4-17組織效能KMO 值與 BARTLETT’S 球形檢定摘要表 	47
表4-18組織效能因素分析摘要表 	47
表4-19信度檢定摘要表 	48
表4-20個人特性敘述性統計分析表 	49
表4-21群體特性敘述性統計分析表 	50
表4-22工作特性敘述性統計分析表 	51
表4-23從眾行為性敘述性統計分析表 	52
表4-24轉換型領導敘述性統計分析表 	53
表4-25組織效能敘述性統計分析表 	54
表4-26順從性、自我檢視、可信度與組成、明確且正確的成果分別對從眾行為的迴歸分析彙整表 	56
表4-27從眾行為對組織效能的迴歸分析彙整表 	57
表4-28中介效果的迴歸分析彙整表 	58
表4-29假說驗證結果彙整表 	59
 
 
圖目錄
圖1- 1 研究流程	12
圖2- 1 從眾行為模型	16
圖3- 1 研究架構	30
參考文獻
何玉龍(2006)。從眾行為於行銷實務上應用之研究-以BMW摩托車車主俱樂部為例。中原大學企業管理研究所學位論文。

李聿旻(2006)。積極與消極德行領導:一項區辨效度的初步分析。國立台灣大學研究所碩士論文。

李總縯(2002)。組織氣候、組織認同、組織效能之關聯性研究-以非營利組織國際獅子會台灣地區分會為實證對象。中原大學企業管理研究所碩士論文。

周吟香(2009)。領導風格與組織文化對組織效能之影響-以中小型會計師事務所為例。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。

林則宇(2015)。領導者風格, 組織氣候與管理控制系統對組織績效之影響–以中鋼為例。中山大學企業管理學系研究所學位論文。

徐文怡(2003)。資訊性與規範性影響下從眾行為之研究。國立嘉義大學行銷與流通管理研究所碩士論文。

陳世聰(2001)。國小校長轉化領導、互易領導與學校效能關係之研究。國立屏東師範學院國民教育研究所碩士論文。

陳美雲(2010)。組織氣候、人格特質對組織承諾之影響-人力資源管理機制之中介效果。國立成功大學高階管理碩士在職專班碩士論文。

陳韻如(2014)。從眾行為對於衝動性購買行為的影響:以購買情境因素為干擾效果。淡江大學企業管理學系碩士在職專班學位論文。

楊謦鳳(2014)。組織變革抗拒與員工敬業度關係之研究-探討轉換型領導風格之調節效果。中正大學勞工關係學研究所學位論文。

葉筱靜(2017)。組織變革對工作投入之影響-以轉換型領導為干擾效果。淡江大學企業管理學系碩士在職專班學位論文。

詹壬菡,方彩欣(2012)。論網路虛擬社群中的從眾行為現象。設計研究學報,第五卷,頁153-167。

詹雅惠(2015)。國民小學組長知覺主任轉型領導、領導者-部屬交換關係對於工作投入影響之研究。國立嘉義大學教育學系研究所碩士論文。

盧薇安(2020)。組織氣候對組織效能之影響-人力資源管理措施之中介效果。淡江大學國際企業學系研究所學位論文。

戴千惠(2015)。以領導風格為干擾變項,探討組織承諾與工作投入的關係。中央大學人力資源管理研究所學位論文。

蘇品潔(2009)。人力資源活動對人力資源效能及組織效能之影響─以台灣千大企業為例。國立中央大學人力資源管理研究所碩士論文。

Aarts, H., Dijksterhuis, A. P., & Midden, C. (1999). To plan or not to plan? Goal achievement or interrupting the performance of mundane behaviors. European Journal of Social Psychology, 29(8), 971-979.

Allen, V. L. (1965). Situational factors in conformity. Advances in experimental social psychology, 2, 133-175.

Armstrong, M., & Baron, A. (2002). Strategic HRM: The key to improved business performance. CIPD Publishing.

Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgments. Organizational influence processes, 295-303

Asch, S. E. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological monographs: General and applied, 70(9), 1.

Avolio, B. J., Bass, B. M., & Jung, D. I. (1995). Construct validation and norms for the Multifactor Leadership Questionnaire (MLQ-Form 5X). CLS Report, 95-4.

Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.

Bass, B. M., & Avolio, B. J. (1994). Transformational leadership and organizational culture. The International Journal of Public Administration, 17(3-4), 541-554.

Bass, B. M., & Bass Bernard, M. (1985). Leadership and performance beyond expectations.

Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of consumer research, 9(2), 183-194.

Bearden, W. O., & Rose, R. L. (1990). Attention to social comparison information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 16(4), 461-471.

Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of consumer research, 15(4), 473-481.

Berg, I. A., & Bass, B. M. (1961). Conformity and deviation.

Berkowitz, L., & Lundy, R. M. (1957). Personality characteristics related to susceptibility to influence by peers or authority figures. Journal of Personality.

Bourne, F. S. (1957). Group influence in marketing and public relations. Some applications of behavioral research, 207-255.

Brehm, J. W., & Cohen, A. R. (1962). Explorations in cognitive dissonance.

Brown, B. B., Clasen, D. R., & Eicher, S. A. (1986). Perceptions of peer pressure, peer conformity dispositions, and self-reported behavior among adolescents. Developmental psychology, 22(4), 521.

Burnkrant, R. E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer research, 2(3), 206-215.

Cameron, K. (2015). Organizational effectiveness. Wiley Encyclopedia of Management, 1-4.

Campbell, J. D., & Fairey, P. J. (1989). Informational and normative routes to conformity: The effect of faction size as a function of norm extremity and attention to the stimulus. Journal of personality and social psychology, 57(3), 457.

Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annu. Rev. Psychol., 55, 591-621.

Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: recycling the concept of norms to reduce littering in public places. Journal of personality and social psychology, 58(6), 1015.
Crowne, D. P., & Liverant, S. (1963). Conformity under varying conditions of personal commitment. The Journal of Abnormal and Social Psychology, 66(6), 547.

Daft, R. L. (1995). organization theory and design of the structure,(translated by Ali Parsaeian and Seyyed Mohammad Arabi). Tehran, Business Studies and Researches.

Daft, R. L. (1995). Organization Theory and Design, 5" Edition.

Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The journal of abnormal and social psychology, 51(3), 629.

Di Vesta, F. J. (1959). Effects of confidence and motivation on susceptibility to informational social influence. The Journal of Abnormal and Social Psychology, 59(2), 204.

Fenigstein, A., Scheier, M. F., & Buss, A. H. (1975). Public and private self-consciousness: Assessment and theory. Journal of consulting and clinical psychology, 43(4), 522.

Festinger, L. (1953). An analysis of compliant behavior.

Festinger, L. E., & Katz, D. E. (1953). Research methods in the behavioral sciences.
Fiedler, F. E. (1997). Situational control and a dynamic theory of leadership. Leadership. Classical, contemporary, and critical approaches, 126-148.

Fisher, R. J., & Price, L. L. (1992). An investigation into the social context of early adoption behavior. Journal of Consumer Research, 19(3), 477-486.

Forester, J., & Clegg, S. R. (1991). Burns, JM (1978). Leadership. New York: Harper and Row. Leadership Quarterly, 2(1).

Gerard, H. B. (1954). The anchorage of opinions in face-to-face groups. Human Relations, 7(3), 313-325.

Hater, J. J., & Bass, B. M. (1988). Superiors' evaluations and subordinates' perceptions of transformational and transactional leadership. Journal of Applied psychology, 73(4), 695.

Heider, F. (1982). The psychology of interpersonal relations. Psychology Press.

Huertas, S. C., & Powell, L. (1986). Effect of appointed leadership on conformity. Psychological reports, 59(2), 679-682.

Ishak, M. I., Khor, C. Y., Jamalludin, M. R., Rosli, M. U., Shahrin, S., Wasir, N. Y., & Draman, W. N. A. T. W. (2017). Conceptual design of automotive compressor for integrated portable air conditioning system. In MATEC Web of Conferences (Vol. 97, p. 01040). EDP Sciences.

Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36.

Kallgren, C. A., Reno, R. R., & Cialdini, R. B. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and social psychology bulletin, 26(8), 1002-1012.

Kassarjian, H. H., & Robertson, T. S. (1981). Social processes. Perspectives in Consumer Behavior, Glen-view, IL: Scott, Foresman, 317-328.

Kelley, H. H., & Lamb, T. W. (1957). Certainty of judgment and resistance to social influence. The Journal of Abnormal and Social Psychology, 55(1), 137.

Kelman, H. C. (1961). Processes of opinion change. Public opinion quarterly, 25(1), 57-78.
Kelman, H. C. (1961). Processes of opinion change. Public opinion quarterly, 25(1), 57-78.

Kelman, H. C. (1961). Three processes of social influence. Public Opinion Quarterly, 25(1), 57-78.

Kelman, H. C., & Cohler, J. (1959, April). Reactions to persuasive communication as a function of cognitive needs and styles. In meeting of the Eastern Psychological Association, Atlantic City.

Lascu, D. N., & Zinkhan, G. (1999). Consumer conformity: review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7(3), 1-12.

Lascu, D. N., Bearden, W. O., & Rose, R. L. (1995). Norm extremity and interpersonal influences on consumer conformity. Journal of Business Research, 32(3), 201-212.

Lascu, D. N., Bearden, W. O., & Rose, R. L. (1995). Norm extremity and interpersonal influences on consumer conformity. Journal of Business Research, 32(3), 201-212.

Lawler, E. E., & Ledford, G. E. (1997). New approaches to organizing: competencies, capabilities and the decline of the bureaucratic model. Creating tomorrow’s organizations: A handbook for future research in organizational behavior, 231-249.

Lee, H., & Choi, B. (2003). Knowledge management enablers, processes, and organizational performance: An integrative view and empirical examination. Journal of management information systems, 20(1), 179-228.

Lippa, R., & Connelly, S. (1990). Gender diagnosticity: A new Bayesian approach to gender-related individual differences. Journal of Personality and Social Psychology, 59(5), 1051.

Maslow, A. H. (1954). The instinctoid nature of basic needs. Journal of Personality.
Midgley, D. F., Dowling, G. R., & Morrison, P. D. (1989). Consumer types, social influence, information search and choice. ACR North American Advances.
Miller, F. G., Davis, L. L., & Rowold, K. L. (1982). Public self‐consciousness, social anxiety, and attitudes toward the use of clothing. Home Economics Research Journal, 10(4), 363-368.

Mondy, W. R. Sharp lin, A., Holmes, RE, & Flippo, EB (1986). Management Concepts and Practices . Newton, Massachusetts.

Mooij, M. D. (2003). Convergence and divergence in consumer behaviour: implications for global advertising. International Journal of advertising, 22(2), 183-202

Mowen, J. C., & Minor, M. (1998). Consumer Motivation and Affect. Consumer Behavior, 5.

Nakamura, C. Y. (1958). Conformity and problem solving. The Journal of Abnormal and Social Psychology, 56(3), 315.

Olmstead, J. A., & Blake, R. R. (1955). The use of simulated groups to produce modifications in judgment. Journal of Personality.

Peterson, G. W., Rollins, B. C., & Thomas, D. L. (1985). Parental influence and adolescent conformity: Compliance and internalization. Youth & Society, 16(4), 397-420.

Pincus, S., & Waters, L. K. (1977). Informational social influence and product quality judgments. Journal of Applied Psychology, 62(5), 615.

Prentice, D. A., & Miller, D. T. (1996). Pluralistic ignorance and the perpetuation of social norms by unwitting actors. Advances in experimental social psychology, 28, 161-210.

Quinn, R. E., & Rohrbaugh, J. (1983). A spatial model of effectiveness criteria: Towards a competing values approach to organizational analysis. Management science, 29(3), 363-377.

Rimal, R. N., & Real, K. (2003). Understanding the influence of perceived norms on behaviors. Communication Theory, 13(2), 184-203.
Robbins, S. P. (1998). Organizational behavior: concepts and self assessment. Prentice Hall.

Rodsutti, M. C., & Swierczek, F. W. (2002). Leadership and organizational effectiveness in multinational enterprises in southeast Asia. Leadership & Organization Development Journal.

Ross, J. D., & Ross, C. M. (1976). Ross test of higher cognitive processes: Administration manual. Academic Therapy Publications.

Shapiro, S., MacInnis, D. J., & Heckler, S. E. (1997). The effects of incidental ad exposure on the formation of consideration sets. Journal of consumer research, 24(1), 94-104.

Silber, E., Hamburg, D. A., Coelho, G. V., Murphey, E. B., Rosenberg, M., & Pearlin, L. I. (1961). Adaptive behavior in competent adolescents: Coping with the anticipation of college. Archives of General Psychiatry, 5(4), 354-365.

Simon, H. A. (1976). Administrative behavior: A study of decision-making processes in administrative organization (3rd ed.). Free Press.

Snyder, M. (1974). Self-monitoring of expressive behavior. Journal of personality and social psychology, 30(4), 526.

Steers, R. M. (1977). Antecedents and outcomes of organizational commitment. Administrative science quarterly, 46-56.

Tinson, J., & Ensor, J. (2001). Formal and informal referent groups: an exploration of novices and experts in maternity services. Journal of Consumer Behaviour: An International Research Review, 1(2), 174-183.

Toboski, F. P., Juliano, C. V., & Kerr, W. A. (1956). Conformity and success in the field of dramatics. soc.

Turner, J. C. (1983). Some comments on ‘the measurement of social orientations in the minimal group paradigm’. European Journal of Social Psychology, 13(4), 351-367.
Weber, M., & Levine, D. N. (1972). Georg Simmel as sociologist. Social Research, 155-163.

Wiener, J. L., & Doescher, T. A. (1994). Cooperation and expectations of cooperation. Journal of Public Policy & Marketing, 13(2), 259-270.

Wilkie, W. L. (1994). Consumer Behavior. Wiley, Third Edition, ISBN, 10, 0471545171.

Williams, J. M. (1984). Assertiveness as a mediating variable in conformity to confederates of high and low status. Psychological reports, 55(2), 415-418.

Wortzel, R. (1979). Multivariate analysis. Prentice Hall, New Jersey. Zack, M.(1999) Developing a Knowledge Strategy. California Management Review, 41, 125-143.

Yarnold, P. R., Grimm, L. G., & Mueser, K. T. (1986). Social conformity and the Type A behavior pattern. Perceptual and motor skills, 62(1), 99-104.

Yuchtman, E., & Seashore, S. E. (1967). A system resource approach to organizational effectiveness. American sociological review, 891-903
論文全文使用權限
校內
校內紙本論文立即公開
同意電子論文全文授權校園內公開
校內電子論文立即公開
校外
同意授權
校外電子論文立即公開

如有問題,歡迎洽詢!
圖書館數位資訊組 (02)2621-5656 轉 2487 或 來信