淡江大學覺生紀念圖書館 (TKU Library)
進階搜尋


下載電子全文限經由淡江IP使用) 
系統識別號 U0002-3006201421143700
中文論文名稱 以腦波量測探討表情符號與貼圖運用於即時通訊之差異
英文論文名稱 A Study of Using EEG to Measure Instant Messenger Communication with Emoticons and Stickers
校院名稱 淡江大學
系所名稱(中) 資訊管理學系碩士在職專班
系所名稱(英) On-the-Job Graduate Program in Advanced Information Management
學年度 102
學期 2
出版年 103
研究生中文姓名 張家豪
研究生英文姓名 Chia-Hao Chang
學號 701630070
學位類別 碩士
語文別 中文
口試日期 2014-06-21
論文頁數 63頁
口試委員 指導教授-吳錦波
委員-廖則竣
委員-劉艾華
中文關鍵字 腦波量測  表情符號  貼圖  社會臨場感 
英文關鍵字 EEG  Emoticons  Stickers  Social Presence 
學科別分類
中文摘要 隨著智慧型手機的普及化,即時通訊的發展重心也由電腦移轉到智慧型手機,即時通訊上原本簡單的表情符號,也隨著網路頻寬提高而趨於複雜化,本研究旨在探討更複雜的貼圖與傳統的表情符號運用在即時通訊上的差異。本研究以青壯年為研究對象,使用實驗法,用腦波測量受測者在使用即時通訊時,受測者接受到表情符號與貼圖時腦波的差異,資料分析方法採用單因子變數分析。研究結果顯示更複雜的貼圖會比表情符號提供更高的社會臨場感,進而提高受測者的專注力,使其代表專注的腦波β波增加,而受測者性別在腦波量測結果中是有顯著影響的,男性接受表情符號與貼圖的影響大於女性。研究結果可作為日後表情符號及腦波相關研究之參考。
英文摘要 The development of instant messenger is transferred from the computer to smart phones because of the popularity of smart phones. Emoticons become more and more complex. The object of this study is to explore the difference between stickers and emoticons in the instant messenger. Young adults are the focus of our research. This study employs laboratory experiment. Subjects’ brain waves were recorded while using instant messenger. Their brain waves were compared and interpreted from the perspective of social presence. One-Way ANOVA is used to analyze the data. The experimental results show that there are significant differences in β waves between users receiving emoticons and stickers. Stickers provide more evidence than emoticons based on the implication of social presence. Subjects’ brain waves were increased when they received stickers. It means their attention is improved. The research also found that there are significant differences in β waves between male and female. Male subjects receive emoticon affect more than female. The results can be used as a reference for future emoticons and EEG-related research.
論文目次 目次

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 5
第四節 論文架構 6
第二章 文獻探討 7
第一節 電腦中介溝通 7
第二節 即時通訊 10
第三節 社會臨場感理論 13
第四節 表情符號 17
第五節 腦波 19
第三章 研究方法 22
第一節 實驗設備 22
第二節 研究假說 23
第三節 實驗對象及流程 26
第四節 資料分析方法 29
第四章 研究結果 30
第一節 腦波分析 30
第二節 不同種類表情符號的比較 34
第三節 表情符號在互動中的比較 41
第四節 表情符號在不同性別中的比較 46
第五章 結論與建議 51
第一節 研究結論 51
第二節 研究貢獻 53
第三節 研究限制與研究建議 55
參考文獻 57
附  錄 61


表目錄

表3-1研究假說彙整表 25
表4-1頻道平均數表 31
表4-2前額葉頻道統計表 32
表4-3前額葉成對T檢定表 32
表4-4不同種類表情符號統計表 35
表4-5不同種類表情符號變異數同質性測試表 36
表4-6不同種類表情符號均等平均數檢定表 36
表4-7不同種類表情符號單因子變異數分析表 37
表4-8不同種類表情符號多重比較表 38
表4-9互動中表情符號統計表 41
表4-10互動中表情符號變異數同質性分析表 42
表4-11互動中表情符號均等平均數檢定表 42
表4-12互動中表情符號單因子變異數分析表 43
表4-13不同性別表情符號統計表 46
表4-14不同性別表情符號變異數同質性測試表 47
表4-15不同性別表情符號均等平均數檢定表 47
表4-16不同性別表情符號單因子變異數分析表 48


圖目錄

圖1-1研究流程 5
圖3-1實驗流程 28
圖4-1腦波頻道位置圖 31
圖4-2不同種類表情符號頻譜分析結果 40
圖4-3互動表情符號頻譜分析結果 44
圖4-4性別表情符號頻譜分析結果 49
參考文獻 參考文獻
[1] 王怡雰,《電腦溝通媒介與任務型態對媒介認知之影響》,碩士論文,中華大學資訊管理研究所,2003。
[2] 王鳳儀,《新科技對小團體傳播之影響: 從電腦中介傳播談起》,碩士論文,國立交通大學傳播研究所,1999。
[3] 古明泓,《探討即時通訊之使用動機、使用行為與滿足之關係》,碩士論文,國立政治大學資訊管理學系,2004。
[4] 全國意向顧問股份有限公司,<「你今天LINE了嗎?」:手機通訊軟體使用率調查>,網址:http://life.trendgo.com.tw/epaper/6222,上網日期:2014年1月21日。
[5] 李德俊,《以臉部表情符號探討手機簡訊情緒傳達之研究》,碩士論文,國立雲林科技大學設計運算研究所,2009。
[6] 吳姝蒨,《電腦中介傳播人際情感親密關係之研究-探訪電子佈告欄中的虛擬人際關係》,碩士論文,國立政治大學新聞學系,1996。
[7] 林志親,《使用腦波測量即時通訊表情符號及文字社會臨場感差異之研究》,碩士論文,淡江大學資訊管理學系,2012。
[8] 徐崟芷,《表情符號對溝通的效果》,碩士論文,國立台灣大學資訊管理研究所,2009。
[9] 郭馨棻,《結合行動與社交-從智慧型手機看年輕世代社交溝通的轉變》,碩士論文,國立政治大學新聞研究所,2012。
[10] 黃淑芬,《大學生使用即時通訊表情符號影響情緒感知之研究》,碩士論文,中正大學電訊傳播研究所,2007。
[11] 創市際R市場研究顧問公司,<創市際兩岸洞察:兩岸手機通訊市場有別!台灣一家獨大,大陸兩款瓜分>,網址:http://www.insightxplorer.com/news/news_04_09_14.html,上網日期:2014年4月21日。
[12] 劉麗真,《台灣網路表情符號的分析研究》,碩士論文,高雄師範學視覺設計學系研究所,2007。
[13] Berger, H., “Ueber das Electrocephalogramm des Menschen,” Arch Psychiatr Nervenkr, vol. 87, no. 1, pp. 527–570, 1929.
[14] Cameron, A. F., & Webster, J., “Unintended consequences of emerging communication technologies: Instant messaging in the workplace,” Computers in Human Behavior, vol. 21, no. 1, pp. 85-103, 2005.
[15] Constantin, C., Kalyanaraman, S., Stavrositu, C., & Wagoner, N., “To be or not to be emotional: Impression formation effects of emoticons in moderated chatrooms,” Communication technology and policy division at the 85th annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Miami, Florida, 2002.
[16] Culnan, M. J. & Markus, M. L., “Information technologies,” Handbook on organizational communication. Newbury Park, CA: Sage, pp. 420-443, 1987.
[17] Daft, R. L., & Lengel, R. H., “Information Richness: A New Approach to Managerial Behavior and Organizational Design,” Research in Organizational Behavior, Elsevier, 1984, pp. 191-233.
[18] Davidson, R.J., “11 Affect, cognition, and hemispheric specialization,” Emotions, cognition, and behavior, pp. 320-365, 1984.
[19] Davidson, R. J., “Affective style and affective disorders: Perspectives from affective neuroscience,” Cognition & Emotion, vol. 12, no. 3, pp. 307-330, 1998.
[20] Davidson, R. J., “Affective neuroscience and psychophysiology: toward a synthesis,” Psychophysiology, vol. 40, no. 5, pp. 655-665, 2003.
[21] Hancock, J. T., & Dunham, P. J., “Impression Formation in Computer-Mediated Communication Revisited An Analysis of the Breadth and Intensity of Impressions,” Communication research, vol. 28, no. 3, pp. 325-347, 2001.
[22] HERRING, S. C. (Ed.), “Computer-mediated communication: Linguistic, social, and cross-cultural perspectives,” John Benjamin's publishing, 1996.
[23] Hosaka, N., Tanaka, J., Koyama, A., & Magatani, K., “The EEG measurement technique under exercising,” In Engineering in Medicine and Biology Society, 2006. EMBS'06. 28th Annual International Conference of the IEEE, IEEE, pp. 1307-1310, 2006, August.
[24] Knapp, M., Hall, J., & Horgan, T., Nonverbal communication in human interaction, Cengage Learning. 2013.
[25] Lombard, M., & Ditton, T., “At the heart of it all: The concept of presence,” Journal of Computer‐Mediated Communication, vol. 3 no. 2, 1997.
[26] McClea, M., Yen, D. C., & Huang, A., “An analytical study towards the development of a standardized IM application,” Computer Standards & Interfaces, vol. 26, no. 4, pp. 343-355, 2004.
[27] Michel, C. M., Murray, M. M., Lantz, G., Gonzalez, S., Spinelli, L., & Grave de Peralta, R., “EEG source imaging,” Clinical neurophysiology, vol. 115, no. 10, pp. 2195-2222, 2004.
[28] Munro, J., “EZ INTERACTION; IF UR [YOU ARE] SITD [STILL IN THE DARK] ABOUT THE ODD WORDS AND CHARACTER COMBINATIONS IN TODAY'S ELECTRONIC COMMUNICATIONS, YOU NEED TO GWTP [GET WITH THE PROGRAM]. HTH [HOPE THIS HELPS],” PC Magazine, vol. 22, no. 23, pp. 72, 2003.
[29] Nicholson, S., “Socialization in the Virtual Hallway: Instant Messaging in the Asynchronous Wed-Based Distance Education Classroom,” Internet & Higher Education, vol. 5, no. 4, pp. 363-372, 2002.
[30] Pizzagalli, D. A., Sherwood, R. J., Henriques, J. B., and Davidson, R. J., “Frontal brain asymmetry and reward responsiveness: a source-localization study,” Psychol Sci, vol. 16, no. 10, pp. 805-13, 2005.
[31] Rice, R. E., & Love, G., “Electronic emotion socioemotional content in a computer-mediated communication network,” Communication research, vol. 14, no. 1, pp. 85-108, 1987.
[32] Short, J., Williams, E., & Christie, B., The social psychology of telecommunications, 1976.
[33] Thompsen, P. A., & Foulger, D. A., “Effects of pictographs and quoting on flaming in electronic mail,” Computers in Human Behavior, vol. 12, no. 2, pp. 225-243, 1996.
[34] Tomarken, A. J., Davidson, R. J., Wheeler, R. E., & Doss, R. C., “Individual differences in anterior brain asymmetry and fundamental dimensions of emotion,” Journal of personality and social psychology, vol. 62, no. 4, pp. 676, 1992.
[35] Walther, J. B., Anderson, J. F., & Park, D. W., “Interpersonal effects in computer-mediated interaction,” A meta-analysis of social and antisocial communication. Communication Research, vol. 21, no. 4, pp.460–487, 1994.
[36] Walther, J. B., & Burgoon, J. K., “Relational communication in computer‐mediated interaction,” Human communication research, vol. 19, no.1, pp. 50-88, 1992.
[37] Walther, J. B., & D’Addario, K. P., “The impacts of emoticons on message interpretation in computer-mediated communication,” Social science computer review, vol. 19, no. 3, pp. 324-347, 2001.
[38] Williams, F., & Rice, R. E., “Communication research and the new media technologies,” Communication yearbook 7, pp. 200-224, 1983.
[39] Wheeler, R. E., Davidson, R. J., & Tomarken, A. J., “Frontal brain asymmetry and emotional reactivity: A biological substrate of affective style,” Psychophysiology, vol. 30, no. 1, pp. 82-89, 1993.
論文使用權限
  • 同意紙本無償授權給館內讀者為學術之目的重製使用,於2014-07-02公開。
  • 同意授權瀏覽/列印電子全文服務,於2014-07-02起公開。


  • 若您有任何疑問,請與我們聯絡!
    圖書館: 請來電 (02)2621-5656 轉 2281 或 來信