隨著智慧型手機的普及化，即時通訊的發展重心也由電腦移轉到智慧型手機，即時通訊上原本簡單的表情符號，也隨著網路頻寬提高而趨於複雜化，本研究旨在探討更複雜的貼圖與傳統的表情符號運用在即時通訊上的差異。本研究以青壯年為研究對象，使用實驗法，用腦波測量受測者在使用即時通訊時，受測者接受到表情符號與貼圖時腦波的差異，資料分析方法採用單因子變數分析。研究結果顯示更複雜的貼圖會比表情符號提供更高的社會臨場感，進而提高受測者的專注力，使其代表專注的腦波β波增加，而受測者性別在腦波量測結果中是有顯著影響的，男性接受表情符號與貼圖的影響大於女性。研究結果可作為日後表情符號及腦波相關研究之參考。

The development of instant messenger is transferred from the computer to smart phones because of the popularity of smart phones. Emoticons become more and more complex. The object of this study is to explore the difference between stickers and emoticons in the instant messenger. Young adults are the focus of our research. This study employs laboratory experiment. Subjects’ brain waves were recorded while using instant messenger. Their brain waves were compared and interpreted from the perspective of social presence. One-Way ANOVA is used to analyze the data. The experimental results show that there are significant differences in β waves between users receiving emoticons and stickers.  Stickers provide more evidence than emoticons based on the implication of social presence. Subjects’ brain waves were increased when they received stickers. It means their attention is improved. The research also found that there are significant differences in β waves between male and female. Male subjects receive emoticon affect more than female. The results can be used as a reference for future emoticons and EEG-related research.

目次

第一章	緒論	1
第一節	研究背景與動機	1
第二節	研究目的	3
第三節	研究流程	5
第四節	論文架構	6
第二章	文獻探討	7
第一節	電腦中介溝通	7
第二節	即時通訊	10
第三節	社會臨場感理論	13
第四節	表情符號	17
第五節	腦波	19
第三章	研究方法	22
第一節	實驗設備	22
第二節	研究假說	23
第三節	實驗對象及流程	26
第四節	資料分析方法	29
第四章	研究結果	30
第一節	腦波分析	30
第二節	不同種類表情符號的比較	34
第三節	表情符號在互動中的比較	41
第四節	表情符號在不同性別中的比較	46
第五章	結論與建議	51
第一節	研究結論	51
第二節	研究貢獻	53
第三節	研究限制與研究建議	55
參考文獻	57
附　　錄	61

 
表目錄

表3-1研究假說彙整表	25
表4-1頻道平均數表	31
表4-2前額葉頻道統計表	32
表4-3前額葉成對T檢定表	32
表4-4不同種類表情符號統計表	35
表4-5不同種類表情符號變異數同質性測試表	36
表4-6不同種類表情符號均等平均數檢定表	36
表4-7不同種類表情符號單因子變異數分析表	37
表4-8不同種類表情符號多重比較表	38
表4-9互動中表情符號統計表	41
表4-10互動中表情符號變異數同質性分析表	42
表4-11互動中表情符號均等平均數檢定表	42
表4-12互動中表情符號單因子變異數分析表	43
表4-13不同性別表情符號統計表	46
表4-14不同性別表情符號變異數同質性測試表	47
表4-15不同性別表情符號均等平均數檢定表	47
表4-16不同性別表情符號單因子變異數分析表	48
 
 
圖目錄

圖1-1研究流程	5
圖3-1實驗流程	28
圖4-1腦波頻道位置圖	31
圖4-2不同種類表情符號頻譜分析結果	40
圖4-3互動表情符號頻譜分析結果	44
圖4-4性別表情符號頻譜分析結果	49

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