淡江大學覺生紀念圖書館 (TKU Library)

系統識別號 U0002-3005201611123400
中文論文名稱 零售業POS系統評估工具之建立及研究
英文論文名稱 The Establishment and Research of POS System Evaluation Tool in Retail Industry
校院名稱 淡江大學
系所名稱(中) 資訊管理學系碩士在職專班
系所名稱(英) On-the-Job Graduate Program in Advanced Information Management
學年度 104
學期 2
出版年 105
研究生中文姓名 許漢煒
研究生英文姓名 Han-Wei Hsu
學號 703630177
學位類別 碩士
語文別 中文
口試日期 2016-05-29
論文頁數 65頁
口試委員 指導教授-徐煥智
中文關鍵字 銷售點終端系統  多屬性決策  相對價值距離選擇法 
英文關鍵字 Point of Sale  Multi-Attributes Decision Making  ERVD 
中文摘要 近幾年來零售業的發展越來越快速,實體通路面臨到電子商務的競爭,以及消費者行為的改變,零售業必須透過資訊化的能力,來整合虛實通路,並打造核心的競爭優勢。許多創新科技的運用,如:O2O、購物推薦、定位服務、顧客體驗服務、自動化結帳、電子支付、行動POS等,早已是零售業不能忽視的重要議題,也考驗著零售業對資訊系統的開放性、擴充性、整合性,為了快速應對頻繁的零售創新,零售業需要有效率的POS系統來提供更好的消費者體驗。零售業者評估POS系統時,面臨各家系統功能不一致以及服務內容也不相同,因此沒有一個好的方法來評選系統,決策者在有限的時間內,往往無法評估各家資訊系統的差異,最後只能以概略的主觀感覺,或者是價格因素來決定所需的POS系統,本研究使用相對價值距離選擇法(ERVD)來建立一套零售業POS系統評估工具,以提供零售業者選擇POS系統時的決策方法。
英文摘要 Retail services thrived up during the last decade. Ecommerce threatens the traditional retailers and creates a more dynamic environment. In addition, the changes of consumer behavior forced the industry to alter the original competition patterns. To attain competitive advantages, retailers are forced to implement information technology and develop virtual communities. For instance, O2O, shopping recommended, location based service, customer service experience, automatic payment, electronic payments, and mobile POS has become critical issues and challenged the capabilities of information system. Consequently, retailers demand an efficient POS system to response the rapid changes of microenvironment and provide better services to the customers. Since different Point of Sale (POS) systems have various features and services, decision makers are hard to conduct a rational assessment within the limited time. Consequently, the decision-making will be bias and constrained by the personal judgments or budget limits. This paper will use ERVD (election based on relative value distances) to develop an evaluation tool for POS system in retail industry, and therefore provide a better solution to the decision makers.
論文目次 目次
目次 III
表目錄 IV
圖目錄 IV
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 7
1.3 研究目的 9
1.4 論文架構 9
第二章 文獻探討 10
2.1 銷售點終端系統 10
2.2 層級分析法 16
2.3 相對價值距離選擇法 21
第三章 零售業POS系統評估工具之建立 23
3.1 評估準則之建立 23
3.2 評估權重之建立 47
3.3 評估工具之建立 49
第四章 案例應用 52
4.1 評估工具流程 52
4.2 案例描述 53
4.3 評估準則評分輸入 54
4.4 評估準則權重輸入 55
4.5 評估工具結果 57
第五章 結論與建議 61
參考文獻 63

表 2-1 AHP 評估尺度意義及說明 19
表 2-2 AHP隨機指標表 21
表 3-1 評估準則與項目內容 24
表 3-2 評估準則評分表 45
表 3-3 評估準則說明 47
表 3-4 評估準則重要性比較表 48
表 4-1 評估準則評分表(案例) 54
表 4-2 評估準則重要性比較表(案例) 56
表 4-3 評估準則權重 57
表 4-4 零售業POS系統評估準則評分矩陣與權重 58
表 4-5 零售業POS系統評估準則正規化決策矩陣 58
表 4-6 零售業POS系統評估準則正規化價值決策矩陣 59
表 4-7 零售業POS系統評估準則正理想和負理想解決方案 59
表 4-8 零售業POS系統評估準則排名 59

圖 4-1 零售業POS系統評估工具流程圖 53
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