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中文論文名稱 市場結構與共享經濟模型: 所有權、租賃與使用
英文論文名稱 A Model of the Marketing Structure and Sharing Economy: Owning, Using and Renting
校院名稱 淡江大學
系所名稱(中) 國際企業學系碩士班
系所名稱(英) Master's Program, Department Of International Business
學年度 106
學期 1
出版年 107
研究生中文姓名 王詩涵
研究生英文姓名 Shih-Han, Wang
學號 605550218
學位類別 碩士
語文別 英文
口試日期 2018-01-18
論文頁數 24頁
口試委員 指導教授-蔡政言
委員-方宗鑫
委員-鮑世亨
中文關鍵字 租賃  共享經濟  點對點市場  交易成本  雙重邊際化  垂直整合  Airbnb  Uber 
英文關鍵字 Rentals  Airbnb  Uber  sharing economy  peer-to-peer markets  transaction costs  double marginalization  vertical integration 
學科別分類
中文摘要 在近幾年來,共享經濟越來越有名。共享經濟漸漸地發展為一種替代方案,可以滿足消費者各種需求,而且也廣泛性的影響社會,例如:住宿和交通。儘管是剛起步的階段,但是卻以一系列的服務和透過技術點對點(P2P)的交換為出名,例如:Airbnb和Uber。作為一種新型的經濟模型,可以利用簡單的模型來了解P2P的最適價格和數量,及其均衡。由於剛起步的階段,可能會面臨到如果共享經濟市場被壟斷了。在壟斷之下,P2P租賃市場人有供給和需求,但是和完全競爭相比之下,獨佔的P2P租賃市場的租金率較高,均衡數量相對較低,導致社會福利下降;再者目前只有少數幾家公司掌握平台和資源,就會造成雙重獨佔的現象,即使在雙重獨佔之下,P2P租賃市場還是有供給、需求和均衡的存在,但是租金率上漲,均衡數量下降,且社會福利也下降。
英文摘要 The sharing economy has grown into a feasible alternative to satisfy variable consumer needs, from vehicles to accommodations. The vastness and social impacts has increased with the growth of the sharing economy. As a new type of economy, P2P’s price and quantity can be understood through a simple model. In the monopolistic P2P rental market, there has not only can be supply and demand with no limitation of market structure form perfect competition to monopoly, but also an equilibrium. The monopolistic market compared to the perfect competition, the exclusive market rental rate is relatively high, while the quantity is relatively low, and resulting in declining social welfare. Only few companies handle sharing economy at present, they grasp platforms and supply (owners) resource. We assume that the platform and supply resource are the exclusive market to explore the quantity and price. Even though the P2P rental market is double-marginalization, the market can still exist and the market price can applicate. We also found that quantity declines and so does social welfare; on the contrary, the price is rising under double-marginalization.
論文目次 Table of content
Acknowledgment Ⅰ
Abstract in Chinese Ⅱ
Abstract in English Ⅲ
Table of Content Ⅳ
List of Figures Ⅴ

I. Introduction 1
II. Literature Review 3
III. Model 10
3.1   Consumer decision about ownership is determined by
expected usage 10
3.2   Two consumers of three consumption probabilities
without rentals 12
IV. Model Analysis and Proposition 14
4.1   Market structure (from Monopoly to Perfect
Competition) 14
4.2  Double-marginalization and chain-of-monopolies 16
V. Conclusion 20
Reference 21

List of Figures
Figure 1 Consumer decide the best using of the good and
final resolution about whether to buy the good 11
Figure 2 Two consumers and three consumer market
probabilities without peer-to -peer rental 13
Figure 3 The basic assumption of double-marginalization 17

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Web site:
1. http://www.investopedia.com/terms/p/peertopeer-p2p-economy.asp
2. https://yostartups.com/1001-startup-ideas-p2p-rental-marketplace-household-products/
3. https://www.merriam-webster.com/dictionary/sharing%20economy?utm_campaign=sd&utm_medium=serp&utm_source=jsonld
4. https://pitchbook.com/news/articles/airbnb-expects-28b-in-2017-revenue-85b-by-2020
5. http://wiki.mbalib.com/zh-tw/%E5%8F%8C%E9%87%8D%E8%BE%B9%E9%99%85%E5%8C%96
6. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/414111/bis-15-172-government-response-to-the-independent-review-of-the-sharing-economy.pdf

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