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系統識別號 U0002-2906201113230100
中文論文名稱 歡迎來到Facebook!大學生如何使用Facebook來提升幸福感
英文論文名稱 Welcome to Facebook! Why or Why not college students enhance their well-being through Facebook?
校院名稱 淡江大學
系所名稱(中) 資訊管理學系碩士班
系所名稱(英) Department of Information Management
學年度 99
學期 2
出版年 100
研究生中文姓名 簡志恆
研究生英文姓名 Chih-Heng Chien
學號 698630554
學位類別 碩士
語文別 中文
口試日期 2011-05-28
論文頁數 70頁
口試委員 指導教授-游佳萍
委員-黃莉君
委員-吳雅玲
委員-萬書言
中文關鍵字 社交網站  幸福感  社會支持  正向心理 
英文關鍵字 Social Network Site  Well-Being  Social Support  Positive Psychology 
學科別分類 學科別社會科學管理學
學科別社會科學資訊科學
中文摘要 近年來,Facebook的使用人數迅速的成長,己變成最受歡迎的社交溝通平台。本研究目的則是觀察大學生使用Facebook的強度對於幸福感、社會支持以及心理社會發展之關係。研究方法採用紙本問卷並透過現場實際的發放與回收,共收回有效問卷310份。並且對問卷調查結果進行統計分析。

研究結果與過去的研究有所不同,我們發現使用Facebook並不像先前的研究指出能夠提升個人的幸福感。也就是說,大學生在Facebook使用強度與幸福感的產生並無明顯的影響。其次我們發現實體的社會支持對於大學生的幸福感有正向的影響,大學生使用Facebook的強度也會正向影響實體與虛擬的社會支持,而大學生在心理社會發展對於Facebook的使用強度則無明顯的關係。

我們將樣本根據Facebook使用強度程度與情況進行集群分析,並針對不同組群的特性給予不同的建議,提供未來社交網站在設計功能方面一些參考方向。而從本研究的驗證可以得知,藉由Facebook提供獨特的互動服務確實可以幫助不同使用需求的人們提升幸福及協助心理層面的發展。
英文摘要 In recent years, Facebook has grown rapidly, and became the most popular social communication platform. The purpose of this study is to observe the relationships between intensity of Facebook usage, well-being, physical /virtual social support and psychosocial development. In this study we survey a representative sample of the members of the Facebook(a social network for colleges in Taiwan) , and we collected three hundred and ten questionnaires.

To compare with previous findings, we find individual use Facebook does not affect well-being directly. Indeed, this research results show that there is no significant relationship between intensity of Facebook usage and well-being. In addition, there is a positive relationship between physical social support and well-being. Also, there is positive relationship between intensity of Facebook usage and physical /virtual social support. However, there is a negative relationship between psychosocial development and intensity of Facebook usage, but this relationship is no significant

Through positive interactions among facebook users, these members contacts with friends and bridges emotional communications to gain high level of well being. Moreover, we use cluster analysis to classify the samples. Base on each group’s characteristics, we propose the specific suggestions about platform design and management issues of Facebook.
論文目次 目錄

1. 緒論 1
1.1 研究背景 1
1.2 研究動機 3
1.3 研究目的 6
1.4 研究流程 6
2. 文獻探討 8
2.1 社交網站 8
2.1.1 社交網站的發展 8
2.1.2 社交網站之互動機制 10
2.1.3 社交網站之相關研究 14
2.2 幸福感 16
2.3 社會支持 18
2.4 心理社會發展 21
3. 假設檢定 26
4. 研究方法 32
4.1 研究變項 32
4.2 研究對象與方法 35
4.3問卷前測 35
5. 資料分析 39
5.1 資料蒐集 39
5.2敘述性統計 39
5.3 資料分析 41
6. 結論與建議 59
6.1 研究結果 59
6.2 研究貢獻 60
6.3 研究限制 62
參考文獻 63
附錄(正式問卷) I

表目錄

表1ERICKSON 心理社會發展階段 22
表2前測樣本之信度與建構效度分析 37
表3人口統計變項分布 40
表4 信度分析 42
表5建構效度 43
表6收歛效度 45
表7區別效度 46
表8研究模式結果 47
表9最後集群中心點 49
表10 最後集群中心點距離 49
表11 ANOVA分析 49
表12各集群中的觀察值個數 49
表13單因子檢定 50
表14集群分析結果之平均數及標準差資料 51
表15各群組對於各研究構面之平均數及標準差 52
表16各組別之人口統計資料 54


圖目錄

圖1 研究模式圖 31
圖2 研究模式之路徑分析圖 47
圖3 組別一之路徑分析圖 55
圖4 組別二之路徑分析圖 56
圖5 組別三之路徑分析圖 57
參考文獻 一、網路文獻
1. Nick Gonzalez〈2010年CheckFacebook〉,網址:http://www.checkfacebook.com.html,上網日期:2011年2月18日。
2. 創市際〈2009年ARO觀察: 社群網站使用狀況〉,網址:http://news.ixresearch.com/?p=725.html,上網日期:2011年2月18日。
3. ComScore〈2009年2 Million More Australians Go Social in 2009〉,網址:http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009/(language)/eng-US.html,上網日期:2011年2月18日。
4. Nielsen〈2010年美國使用者網路行為調查報告〉,網址:http://tw.cn.acnielsen.com/site/news20090331.shtml,上網日期:2011年2月18日。
5. 財團法人台灣網路資訊中心(TWNIC)〈2010年台灣寬頻網路使用調查〉,網址:http://www.twnic.net/NEWS4/91.pdf,上網日期:2011年2月18日。。
6. Website Monitoring〈2010-Facebook Facts & Figures〉,網址:http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics.html,上網日期:2011年2月18日。
7. 大公網,〈2010年青少年喜歡使用社交網〉,網址:http://www.takungpao.com/hm/top/2010-05-24/247429.html,上網日期:2011年2月18日。
8. 創市際〈2010年ARO觀察-2010年網路使用觀察〉,網址:http://news.ixresearch.com/?p=3207.html,上網日期:2011年2月18日。
9. 達摩媒體〈2009年部落客Facebook使用行為調查〉,網址:http://210.242.140.40/News/NewsPublicContent.aspx?ID=13082.html,上網日期:2011年2月18日。
10. 周季庭,電子商務時報〈2010年網路社群魅力大 大學生拜倒裙下〉,網址:http://www.ectimes.org.tw/Shownews.aspx?id=100418224608.html,上網日期:2011年2月18日。
11. Pew Research Center for People & the PressRead more〈2010網路與美國生活調查計畫〉,網址:http://www.pewinternet.org/Commentary/2008/December/Facebook-Connect-and-a-failure-to-understand-online-identity-management.aspx,上網日期:2011年2月18日。
12. 中央社,台灣立報〈2009年研究:玩Facebook學生成績較差〉網址:http://www.lihpao.com/?action-viewnews-itemid-23248.html,上網日期:2011年2月18日。
13. 林宏達,商業週刊〈2005年社交網站 把你的人脈變錢脈〉,網址:http:// www.businessweekly.com.tw/article.php?id=19974,上網日期:2011年2月18日。


二、中文文獻
1. 方紫薇,〈高低網路沈迷者在自我認同、情緒調整及人際互動上之差異〉,《中華心理衛生學刊》,第15卷第2期〈2002〉:65-97。
2. 李維靈、施建彬、邱翔蘭,〈退休老人休閒活動參與及其幸福感之相關研〉究,《人文暨社會科學期刊》,第3卷第2期〈2007〉:27-35。
3. 林子雯,《成人學生多重角色與幸福感之相關研究》,高雄:國立高雄師範大學成人教育研究所碩士論文,1996。
4. 林宛臻,《青年進入虛擬社交平台動機探討–以愛情公寓為例》,台北:國立台北大學社會工作所碩士論文,2009。
5. 林惠雅、林麗玲,〈青少年知覺之家人關係型態與幸福感〉,《本土心理學研究》,第30期〈2008〉:199-241。

6. 周榮輝,《親子關係、社會支持與網路成癮傾向關係之研究-以南桃園城鄉地區兩所小學為例》,桃園:私立元智大學資訊社會所碩士論文,2010。

7. 施建彬,《幸福感來源及其相關因素之探討》,高雄:高雄醫學院行為科學所碩士論文,1994。

8. 范傑臣,《高中生人際互動與社會支持對網路沈迷的影響─以桃園縣某高中為例》,桃園:私立元智大學資訊社會所碩士論文,2003。
9. 孫效智,〈道德與幸福之間〉,《人文及社會學科教學通訊》,第8期〈1997〉:29-43。

10 張春興,《教育心理學》,東華:台北,1996。
10. 郭珮怡,《高科技產業員工社會支持與幸福感關係之研究》,屏東:國立屏東教育大學社會發展所碩士論文,2008。
11. 陸洛,〈中國人幸福感之內涵、測量及相關因素探討〉,《國家科學委員會研究彙刊》,第8期第1卷〈1998〉:115-137。
12. 黃安妮,《以蜜蜜甜心派動畫教學提升學生的幸福感之行動研究》,台東:國立臺東教育大學課程與教學所碩士論文,2007。
13. 黃俐婷,〈探討青少年接受到的社會支持〉,《社區發展季刊》,第103期〈1993〉:44-156。
14, 黃韞臻、林淑惠,〈大學生幸福感之組成與比較〉,《國立臺中技術學院學報》,第12期〈2008〉:19-31。

15. 葉在庭,〈青少年情緒調適、焦慮、社會支持及生活事件與自殺意念的
關係〉,《中華輔導學報》,第10期〈2011〉:51-178。
16. 董旭英,〈生活壓迫事件、社會支持、社會心理特質與台灣都會區國中生偏差行為之關係〉,《青少年犯罪防治研究期刊》,第1期第1卷〈2009〉:129-164。

17. 劉玉玲,《青少年發展-危機與轉機》,台北:揚智文化,2005。
18. 蘇郁惠,《遭受關係攻擊與青少年社會心理適應:以社會支持為調節變項》,新竹:國立交通大學教育研究所碩士論文,2009。
19. 賴美蒨,《大學生背景變項、人際親密、社會支持與幸福感之差異研究》,台北:台北市立教育大學心理與諮商所碩士論文,2008。



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