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系統識別號 U0002-2906200914282200
中文論文名稱 由多語網站使用性評估論跨文化網站之介面設計
英文論文名稱 Interface Design Principle for Cross-cultural Website: An Analysis of Usability Testing in Multi-language Website
校院名稱 淡江大學
系所名稱(中) 教育科技學系碩士班
系所名稱(英) Department of Educational Technology
學年度 97
學期 2
出版年 98
研究生中文姓名 張家綺
研究生英文姓名 Chia-chi Chang
學號 696730026
學位類別 碩士
語文別 中文
口試日期 2009-06-11
論文頁數 115頁
口試委員 指導教授-顧大維
委員-朱則剛
委員-沈俊毅
中文關鍵字 使用性評估  介面設計  多語網站  跨文化網站 
英文關鍵字 Usability Testing  Interface Design  Multi-language Website  Cross-cultural Website 
學科別分類 學科別社會科學教育學
中文摘要 在資訊科技蓬勃發展的數位時代裡,網際網路漸漸成為普及全球的溝通方式,不同文化背景的使用者透過網際網路來進行交流與分享,然而不同文化背景的族群對於網站的使用有不同的習慣與偏好。因此,網站的設計若要能夠達到國際化且符合各族群的需求,則要考量眾多的文化差異面向。為求網站能夠因應不同文化、種族的需求並有效的傳達資訊,良好的介面設計及使用性是不可或缺的要素。基於此,本研究藉由多語網站的實際測試,分析台灣使用者與美國使用者在網站使用性評估所呈現的文化差異為何;並針對實驗結果,提出跨文化網站設計時應考量的面向。
本研究主要是針對支援繁體中文與英文兩種語言、並且在不同語言的環境下仍具有相同介面設計的多語網站進行探究;受測對象是以國內大專院校的台灣學生與美國籍學生為研究樣本,採立意抽樣的方式,抽取5位台籍學生及5位美籍學生進行Microsoft Office Online網站的使用性評估。透過網站實際測試及訪談的方式,了解台灣與美國使用者之網站使用習慣與偏好,並歸納出台灣與美國使用者對於網站使用性操作與介面設計偏好之共同性與差異性,進而提出跨文化網站設計之建議。
本研究結論如下:
一、台灣與美國使用者,在Microsoft Office Online網站使用性的操作上沒有明顯的不同。
二、台灣與美國使用者,對網站的介面設計偏好,具有共通性也具有相異性。
三、跨文化網站必須以使用性原則為設計基礎,之後再根據使用對象的習慣與偏好加以修正及調整。
根據上述結論,本研究提出使用性評估及後續研究之兩部分建議:
一、使用性評估建議
(一)將受測者資訊素養納入研究的考量
(二)減少受測群體間的異質性
(三)多次施測以提升結果之信度
(四)測試者的訓練
二、後續研究之建議:可針對不同國家使用者進行取樣,藉此了解在全球資訊化時代下,不同國家之網站使用習慣與偏好。此外,可研究不同文化下網站的設計風格與趨勢,以作為針對性網站之設計參考。
英文摘要 With the information science and technology vigorous development, the Internet has become the most popular way of communication in the digital era. Via Internet, users can connect and share with each other across culture differences and preferences. Therefore, in order to create a website to fit in various users’needs, cultural differences are very important to be considered. On the other hand, for fitting in with cultural differences, racial needs, and efficiency of transmission, interface design is also the most crucial factor. This study analyzed what cultural difference in website usability testing between Taiwanese and American using multi-language website, and based on the result of experiment, the consideration and suggestions for cross-culture website design are presented.
This study focuses on the website which supports language of traditional Chinese and English, and the website has the same interface design in both language environments. The study sample of Taiwanese students and American students come from various universities in Taiwan. Five Taiwanese students and five American students were asked to do a Microsoft Office Online website usability test. Via the usability test and interview to investigate the users’ habit, preference, and special characteristic in website using between Taiwanese and American users.
The conclusions of the research findings are summarized as following:
1.There is no difference obviously in Microsoft Office Online website usability testing between Taiwanese users and American users.
2.There are common and uncommon characteristic in using the preference of website interface between Taiwanese and American users.
3.The cross-culture website design should be based on usability principles, and consider users’ differences and preference.
In terms of the foregoing conclusions, two parts of suggestions have been concluded:
1.Suggestions for usability testing.
(1)Considering the subjects’ information literacy.
(2)Reducing heterogeneity in the subject groups.
(3)Experimenting repeatedly in order to promote reliability of the results.
(4)Training the testers.
2.Suggestions for the future research: In order to face the tendency of globalization, sampling from various countries to find out the users’ habit and preference in using website is critical. In addition, the future study can look into the style and trend of website design which in different culture background.
論文目次 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 名詞釋義 5
第四節 研究範圍與限制 6
第二章 文獻探討 7
第一節 介面設計 7
第二節 使用性評估 26
第三節 跨文化網站之介面設計與使用性 49
第三章 研究設計 66
第一節 研究流程 66
第二節 研究方法 68
第三節 實施流程 70
第四節 研究對象 72
第五節 研究工具 76
第六節 資料處理分析 81
第四章 研究結果與分析 83
第一節 網站使用性評估結果 83
第二節 網站使用偏好訪談結果 98
第五章 結論與建議 103
第一節 研究結論 103
第二節 研究建議 107
參考文獻 110
中文文獻 110
英文文獻 111

表目次
表2-1-1 GUI設計原則比較表 15
表2-1-2 GUI七大設計原則歸納表 17
表2-2-1各學者使用性定義之特性比較表 30
表2-2-2改善網站使用性之效益 34
表2-2-3專家核心測試與使用者核心測試之特性比較表 39
表2-2-4常見的使用性問題 46
表2-3-1 Hofstede之文化向度對於網站介面設計的影響 53
表2-3-2東、西方文化使用者介面之相關研究彙整表 58
表3-4-1前測之問題描述、評定標準及評分準則 75
表3-5-1專家效度檢測之專家背景資料表 76
表3-5-2工作任務清單 77
表3-5-3訪談大綱_滿意度評分 78
表3-5-4訪談大綱_使用性評估之感想 78
表3-5-5訪談大綱_網站使用之偏好 79
表4-1-1台籍受測者任務完成時間表 86
表4-1-2美籍受測者任務完成時間表 87
表4-1-3台籍受測者任務完成率 87
表4-1-4美籍受測者任務完成率 87
表4-1-5台籍受測者觀察紀錄重點摘要表 90
表4-1-6美籍受測者觀察紀錄重點摘要表 91
表4-1-7台灣與美國受測者滿意度平均值 93
表4-1-8使用性評估訪談結果整理表 94
表4-2-1網站介面偏好之訪談結果整理表 98
表4-2-2導覽列位置樣本 100
表4-2-3按鈕選單樣本 101
表4-2-4按鈕選單訪談結果 101
表4-2-5不同類型之按鈕形式 102

圖目次
圖2-1-1使用者介面(譯自Barfield, 1993) 7
圖2-2-1各領域之「使用者中心設計」釋義 26
圖2-2-2受測人數及問題發現率之相關圖 40
圖2-3-1相配的網站語言與文化情境(譯自Hillier,2003) 60
圖2-3-2不相配的網站語言與文化情境(譯自Hillier,2003) 60
圖2-3-3文化中心設計過程之簡圖(譯自Shen et al., 2006) 61
圖2-3-4跨文化網站設計模式流程圖(譯自Smith et al., 2004) 63
圖3-1-1研究流程圖 67
圖3-3-1實施流程圖 71
圖3-4-1 Microsoft Office Online繁體中文介面 73
圖3-4-2 Microsoft Office Online英文介面 73
圖4-1-1台籍受測者任務完成時間圖 84
圖4-1-2美籍受測者任務完成時間圖 85
圖4-1-3台灣與美國受測者任務完成平均時間比較圖 85
圖4-1-4台籍受測者試誤次數圖 88
圖4-1-5美籍受測者試誤次數圖 89
圖4-2-1按鈕呈現方式之樣本全圖 102


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