淡江大學覺生紀念圖書館 (TKU Library)
進階搜尋


下載電子全文限經由淡江IP使用) 
系統識別號 U0002-2906200713201400
中文論文名稱 賽局理論下,台灣商人與大陸員工之商業競合研究
英文論文名稱 Co-opetive Behavioral Analysis of Chinese Employees and Taiwanese Businessmen – Based on Game Theory
校院名稱 淡江大學
系所名稱(中) 管理科學研究所碩士班
系所名稱(英) Graduate Institute of Management Science
學年度 95
學期 2
出版年 96
研究生中文姓名 谷有量
研究生英文姓名 James Y Ku
學號 694560011
學位類別 碩士
語文別 英文
口試日期 2007-06-13
論文頁數 51頁
口試委員 指導教授-李培齊
委員-趙義隆
委員-婁國仁
中文關鍵字 台商  賽局理論  搏奕論  信任  外派人員 
英文關鍵字 Taiwanese  expatriates  game theory  trust 
學科別分類 學科別社會科學管理學
中文摘要 本研究的主要內容是利用賽局理論的觀點來探討、分析與解釋台灣商人與大陸員工的商業相處模式。由於二岸人民的商業關係越來越緊密與接觸越來越頻繁,台灣商人與大陸員工的合作模式有被探討的必要。
本研究採取研究設計來收集資料與測試下列的假設:
1. 如果台灣商人可以說當地方言,或著會寫簡體中文,他們將可以獲得更多信任,並且可以得到大陸員工的配合與更好的結果。
2. 如果台灣商人的薪酬與大陸員工相比被認為是『公平』的,他們將可以獲得更多信任,並且可以得到大陸員工的配合與更好的結果。
3. 如果台灣商人把配偶與家人都帶到中國並且適應良好,他們將可以獲得更多信任,並且可以得到大陸員工的配合與更好的結果。
研究採用實驗設計之方法來探討問題,並且以單因子變異數分析來分析資料。研究結論支持假設一與三。這些研究結果對實務與研究的意涵,於本文中加以探討。
本研究共五章,第一章說明研究動機與目的;第二章為賽局理論介紹與文獻探討,首先說明賽局理論的演進,次就影響賽局理論之因素等作中外文獻探討; 第三章介紹研究方法,定義本研究之研究方法與資料蒐集之模式。第四章為資料分析,藉由假設之建立,發展出各種研究結果,並加以分析與解釋。第五章彙總本研究之結論,並說明研究限制及對後續研究之建議,以及對台商之建議。
英文摘要 The purpose of this thesis is to apply game theory in trying to explore, analyze, and provide explanations for the interaction between Taiwanese businessmen and Chinese employees. Due to increasing contact, people in Taiwan and China have often been brought together to complete a common task. Therefore, it is essential to find a better way to work together for Taiwanese businessmen and Chinese employees in a business setting.
Experimental design was used as the research methodology to collect the data, and the following hypotheses were tested:
1. If Taiwanese businessmen use the same dialect and the Simplified Chinese in their business dealings, they will earn more trust from their Chinese counterparts and be able to achieve better results with them.
2. If the compensation of Taiwanese businessmen is perceived as “equitable” compared to Chinese employees, they will earn more trust from their Chinese counterparts and be able to achieve better results with them.
3. If the Taiwanese businessmen’ spouse and family come along with them to work in China and are able to adjust and adapt, they will earn more trust from their Chinese counterparts and be able to achieve better results with them.
One-way ANOVA was employed to analyze the data. The results support hypotheses 1 and 3. This implies that the expatriate should know the local dialect and written language, and that they should bring their family along with them. This should provide better results in the cooperation between the expatriates and the local employees. The research limitations, implications for future research and business practices are discussed.
論文目次 TABLE OF CONTENTS

ACKNOWLEDGEMENTS……………………………………………………………………………….…... …...i
中文提要………………………………………………………………………………………..………………….ii
ENGLISH ABSTRACT ……………………………………………………………………................................. iii
TABLE OF CONTENTS…………………………………………………………………….………………........iv
LIST OF TABLES………………………………………………………………………………………………....vi
LIST OF FIGURES….……………………………………………………………………………………...…….vii

CHAPTER I INTRODUCTION………………………………………….………………..1
1.1 BACKGROUND…………………………………………………………………………..2
1.2 RESEARCH MOTIVE…………………………………………………………………….3
1.3 PURPOSE AND RESEARCH QUESTION……………………………………………….4

CHAPTER II LITERATURE REVIEW……………………………………………….…6
2.1 HISTORY AND APPLICATIONS OF GAME THEORY…………………………………7
2.2 TYPES OF GAME THEORY…………………………………………………………… ..8
2.2.1 Prisoners’ Dilemma…………………………………………………………………9
2.2.2 Assurance…………………………………………………………………………...9
2.2.3 Chicken……………………………………………………………………………..9
2.2.4 Harmony…………………………………………………………………………...10
2.3 GAME THEORY AND LEVEL OF TRUST …………………………………………….10
2.4 EFFECTS OF CULTURAL AND LANGUAGE BARRIERS TO TRUST…………...…11
2.5 EQUITY THEORY AND TRUST………………………………………………………..13
2.6 SPOUSE AND FAMILY ADAPTATION’S EFFECT ON TRUST………………………14

CHAPTER III RESEARCH METHODOLOGY……………………………………….15
3.1 RESEARCH METHODOLOGY…………………………………………………………16
3.2 PILOT STUDY…………………………………………………………………………...17
3.2.1 Pilot Study Round I………………………………………………………………..17
3.2.2 Pilot Study Round II……………………………………………………………….20
3.3 MAIN STUDY……………………………………………………………………………21
3.3.1 Sampling Design…………………………………………………………………..21
3.3.2 Subjects of the Study………………………………………………………………21
3.3.3 Data Collection……………………………………………………………………22

CHAPTER IV RESULTS AND DISCUSSIONS…...………....…………………………24
4.1 DATA PROCESSING…………………………………………………………………….25
4.1.1 Validity of Manipulation………………….……………………………………….25
4.1.2 Demographic Data of Respondents………………………………………………..25
4.2 DATA ANALYSES……………………………………………………………………….27
4.2.1 Scoring System……………………………………………………………………27
4.2.2 Analysis Method…………………………………………………………………..27

CHAPTER V CONCLUSIONS AND RECOMMENDATIONS……………………….30
5.1 CONCLUSION…………………………………………………………………………...31
5.1.1 Common Spoken and Written Language………………………………………….31
5.1.2 Lack of Support for Perceived Equity in Pay……………………………………..32
5.1.3 Family Accompanying Expatriate to Host Country……………………………….33
5.1.4 Summary…………………………………..………………………………………34
5.2 LIMITATIONS AND FUTURE SUGGESTIONS……………………………………….35
5.2.1 The Subjects Chosen………………………………………………………………35
5.2.2 Sampling Method………………………………………………………………….36
5.2.3 Perceived Equity Questionnaires………………………………………………….37
5.3 RECOMMENDATIONS FOR PRACTITIONERS………………………………………37
5.3.1 Bonding with the Locals…………………………………………………………..37
5.3.2 Open Attitude towards Local Culture………………………………………….….38
5.3.3 Learn the Local Dialect…………………………………………………………....38
5.3.4 Bring Thy Family………………………………………………………………….38

CHINESE BIBLIOGRPAHY…………………………………………………………………………………….40
ENGLISH BIBLIOGRPAHY…………………………………………………………………………………….41
INTERNET SOURCES…….…………………………………………………………………………………….45
APPENDICES 1&2 – Main Study...……………………………………………………………………………..46

LIST OF TABLES

Table 3-1: Number of Respondents for each vignette in Pilot Study Round ……………..….20
Table 3-2: Majors and Year of respondents…………………………………………………...23
Table 4-1: Validity Test of Vignette…………………………………………………………..25
Table 4-2: Demographic Data………………………………………………………………...26
Table 4-3: Level of Trust……………………………………………………….......................28
Table 4-4: Summary of Hypothesis Tests…………………………………………………….29

LIST OF FIGURES

Figure 3-1:Hofstede Cultural Dimensions…………..….19
Figure 3-2 Questionnaire Procedures…………………………………………………………22
參考文獻 Chinese Bibliography
1. 大前研一 (2003)。力用中國。台北市:天下雜誌,182頁。
2. 林志昇 (2002)。從中國大陸出逃。台北市:雍尚數位資訊公司,210-223頁。
3. 徐聯恩 (1993) 。「在海外設廠的我國企業之人力資源管理」。因應國際化之人力資源管理學術研討會會議實錄,199-216頁。
4. 張正一 (2000/10/1)。「尋找大陸人才五個主意」。財訊Wealth,233 期。
5. 許評錀 (2000)。大陸台商信任關係與控制型態之研究。元智大學管理研究所碩士論文,28頁。
6. 陳明璋 (2001),蕭新永著。「建構良性的勞動關係要合理化管理」。大陸台商人事管理,初版。台北市:商業週刊。
7. 陳廣明 (2003)。跨文化訓練實施對台商外派大陸人員於工作適應上之影響。大葉大學國際企業管理學系碩士論文,5頁。
8. 楊艾俐、吳迎春 (1982/10/1)。迎接科技時代。天下雜誌,17期。


English Bibliography
1. Alexander, C.S., and H.J. Becker (1978). The Use of Vignettes in Survey Research, Public Opinion Quarterly, 42, 93-104.
2. Anderson, Erin, and Barton Weitz (1989). Determinants of Continuity in Conventional Industrial Channel Dyads. Marketing Science, 8(4), 310-323.
3. Armstrong, Robert W, and Siew Min Yee (2001). Do Chinese trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia. Journal of International Marketing, 63.
4. Black, J.S.,( 1988). Work role transitions: A study of American expatriate managers in Japan. Journal of International Business Studies, 19, 277-294.
5. Bland, Byron (2006). Building Trust through Unilateral Strategies. Palestine - Israel Journal of Politics, Economics, and Culture, 13(2), 44.
6. Careers: There’s More to China than Meets the Eye (2007, Feb 26). The Lawyer. London, 35.
7. Casson, Mark (1991). The Economics of Business Culture. Oxford: Oxford University Press, 55-59.
8. Cendant Mobility (2004). Emerging Trends in Global Mobility: The Assignee Perspective. New York: Author Publishing..
9. Davis, Duane (2005). Business Research for Decision Making. Belmont, CA: Brooks/Cole Thomson Learning, 188-191.
10. Douant, Angelina (2006). An Investigation of the Chinese Concept of Guanxi with regard to the French Chief Executive Officers in Taiwan. Unpublished dissertation, Tamkang University (Dept. of Management Sciences).
11. Eberl, Peter (2004, Jul). The Development of Trust and Implications for Organizational Design: A Game and Attribution Theoretical Framework. Schmalenbach Business Review : ZFBF, 56(3), 258.
12. Elliot, Michael (2007, Jan 22). The Chinese Century. Time, 15-23.
13. Erikson, Paul. (2006), dissertation. The politics of game theory: Mathematics and Cold War culture. Unpublished dissertation, University of Wisconsin – Madison, 304-310.
14. Eschbach, D., G. Parker, and P. Stoeberl (2001). American repatriate employees' retrospective assessments of the effects of cross-cultural training on their adaptation to international assignments. International Journal of Human Resource Management, 12, 270-287.
15. Feddersen, Timothy, and Alvaro Sandroni (2006). The Calculus of Ethical Voting. International Journal of Game Theory, 35(1), 5.
16. Freedman, Sara M. (1980, Jul), and John R Montanari. An Integrative Model of Managerial Reward Allocation. The Academy of Management Review, 5(3), 381.
17. French, Howard W (2005, Jun 10). Uniting China to Speak Mandarin, the One Official Language: Easier Said than Done. The New York Times, 1.4.
18. Gidrovich, S.R., and I.M. Syroezhin (1981). The Definition of Business Games and Trends in Their Utilization. International Studies of Management & Organization, 11(3-4), 180-182.
19. Graham, Edward M, and Erika Wada (2001). Foreign Direct Investment in China: Effects on Growth and Economic Performance. Achieving High Growth: Experience of Transitional Economies in East Asia. Oxford University Press.
20. Hanson, David P (1991, Winter). Managing for Ethics: Some Implication of Research on the Prisoner’s Dilemma Game. SAM Advanced Management Journal, 56(1), 16-18.
21. Huseman, Richard C. (1987, Apr), et al. A New Perspective on Equity Theory: The Equity Sensitivity Construct. The Academy of Management Review, 12(2), 222.
22. Kuo, Eddie CY (1996). Ethnicity, Polity, and Economy: A Case of Study of Mandarin Trade and Chinese Connection. Asian Business Network. Berlin: Walter de Gruyter & Co, 115-131.
23. Latta, Geoffrey W. (2006, Second Quarter). The Future of Expatriate Compensation. WorldatWork Journal, 15(2), 42.
24. Leff, N.H. (1986). Trust, Envy, and the Political Economy of Industrial Development: Economic Groups in Devoloping Countries. Conference on the Role of Institutions in Economic Development, Cornell University: Ithaca, NY
25. Liao, SH, & Jeng, HP (2005). E-government implementation: Business contract legal support for Taiwanese businessmen in Mainland China. Government Information Quarterly (22), 505-524.
26. Lu, Xiaohua (1994), dissertation. Essays on matching, bargaining, auctions and evolutionary game theories. Unpublished dissertation, The University of Texas at Austin, 123-126
27. Murdoch, Adrian (1999, July). Play the Game. Accountancy, 124(1271), 42-43.
28. Nash, John F, Jr (1950). Non-Cooperative Game. Unpublished dissertation, Princeton, 23-31.
29. Reaching for a Renaissance (2007, Mar 31). The Economist, 382(8522), 3-5.
30. Renault, Jerome, and Tristan Tomala (2004). Learning the state of nature in repeated games with incomplete information and signals. Games and Economic Behavior, 47(1), 124-126.
31. Schelling, Thomas C. (2006). The Strategy of Conflict. Boston: Harvard University Press, 205-220.
32. Shugan, Steven M (2005). Marketing and Designing Transaction Games. Marketing Science, 24(4), 525-526.

33. Studwell, Joe (2002). The China Dream: The Quest for the Last Great Untapped Market on Earth. New York, NY: Atlantic Monthly Press, 254-260.
34. Sunzi (1976), translated by S.B. Griffith. The Art of War. Cutchogue, NY: Buccaneer Books, 101.
35. Takeuchi, R., Yun, S., and Tesluk, P. (2002). An examination of crossover and spillover effects of spousal and expatriate cross-cultural adjustment on expatriate outcomes. Journal of Applied Psychology, 8, 655-666.
36. Tharenou, P. (2003). The initial development of receptivity to working abroad: Self-initiated international work opportunities in young graduate employees. Journal of Occupational and Organizational Psychology, 76, 502-504.
37. Tung, R. (1981). Selection and training of personnel for overseas assignments. Columbia Journal of World Business, 16, 68-78.
38. Tung, R., and Arthur Andersen Worldwide. SC (1997). Exploring international assignees' viewpoints (Research Rep. No. 97-5018).
Internet Sources
1. Research Methods Knowledge Base (2007). Experimental Design. Retrieved April 23, 2007, from
http://www.socialresearchmethods.net/kb/desexper.php
2. Geert Hofstede Cultural Dimensions Resources (2007). Retrieved April 23, 2007, Retrieved from
http://www.geert-hofstede.com/
3. Game Theory.net (2007). Prisoner’s Dilemma. Retrieved March 25, 2007, from
http://www.gametheory.net/dictionary/PrisonersDilemma.html
4. Wikipedia.org (2007). Zero-sum. Retrieved April 18, 2007, from
http://en.wikipedia.org/wiki/Zero-sum

論文使用權限
  • 同意紙本無償授權給館內讀者為學術之目的重製使用,於2012-07-02公開。
  • 同意授權瀏覽/列印電子全文服務,於2008-07-02起公開。


  • 若您有任何疑問,請與我們聯絡!
    圖書館: 請來電 (02)2621-5656 轉 2281 或 來信