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中文論文名稱 台灣體育外交:以2017年台北世大運為例
英文論文名稱 Taiwan's Sports Diplomacy: Case Study of 2017 Taipei Summer Universiade
校院名稱 淡江大學
系所名稱(中) 臺灣與亞太研究全英語碩士學位學程
系所名稱(英) Master's Program in Taiwan and Asia-Pacific Studies, College of International Studies (English-Taugh
學年度 106
學期 2
出版年 107
研究生中文姓名 夏憲斌
研究生英文姓名 Xian Bing Kelvin Hah
學號 604245018
學位類別 碩士
語文別 英文
口試日期 2018-06-20
論文頁數 98頁
口試委員 指導教授-翁明賢
委員-李大中
委員-高佩珊
中文關鍵字 體育外交  軟實力  公民外交 
英文關鍵字 Sports Diplomacy  Soft Power  Public Diplomacy 
學科別分類
中文摘要 因為體育在世界上普遍實施,因此體育是個良好的外交工具。雖然台灣遇到外交困境,但透過體育,台灣還是能繼續保留在世界平台上,這也就是台灣體育外交的成果。目前的體育外交機制很難被定義出來,不過,體育外交是以軟實力和公民外交為主體。然而,探討台灣的體育外交不能只了解軟實力和公民外交,而是需要深入了解「中華台北」和「奧會模式」的由來和裡面的台灣意識。此外,台灣的體育外交也會因為兩岸關係的變化而改變。從2017台北世界大學運動會為案例,也就是台灣申辦過最大的綜合體育賽事。從申辦過程裡,可以見證到台灣的體育外交會受軟實力、公民外交、台灣意識和兩岸關係的影響。雖然申辦2017世大運的時候兩岸關係有受損,但整體而言成功的。因此,可以推斷出台灣的體育外交是有效的,而且也是台灣不可缺失的外交工具。
英文摘要 Sports was an important tool for diplomacy as it was practiced all over the world. Despite facing diplomatic dilemma, Taiwan still managed to stay in the international arena through sports, which was the result of effective Taiwan’s sports diplomacy. The mechanism of sport diplomacy was not understood well, however, it was based mainly on soft power and public diplomacy. However, the aspects of Taiwan’s sport diplomacy went further than simple soft power and public diplomacy where it includes the identity of Taiwan as “Chinese Taipei” in international sports. In addition, the cross-strait relations in sports was also an important factor in Taiwan’s sports diplomacy. Using the case study of 2017 Taipei Summer Universiade, the largest multi-sport event that Taiwan had ever held, it can be observed that soft power, public diplomacy, Taiwanese identity, and cross-strait relations was the key factors that influenced Taiwan’s success in hosting the games. Despite the decline in cross-strait relations during the 2017 Summer Universiade, the other aspects of Taiwan’s sports diplomacy was considered successful. Hence, it can be concluded that Taiwan’s sports diplomacy was successful and was an important diplomatic tool for Taiwan.
論文目次 Table of Contents
List of Figures…………………………………………………...…………….vi
List of Tables……………………………………………………………….…vii
List of Abbreviations…………………………………………………...…....viii
I) Introduction 1
1) Research Background and Research Questions 1
A) Research Background 1
B) Research Questions 5
2) Research Motivations and Objectives 5
A) Research Motivations 5
B) Research Objectives 6
3) Literature Review 6
A) Soft Power 7
B) Sport Diplomacy 9
C) Public Diplomacy 11
4) Research Methodology 12
A) Historical analysis: 12
B) Document analysis 13
C) Field study 13
D) Statistical Analysis 14
5) Thesis Structure 15
6) Research Limitations 16
II) Why “Chinese Taipei”, not “Taiwan”? 18
1) Sports and International Relations 18
2) Background of Chinese Taipei and the Olympic Formula 21
A) The history of Chinese Taipei 21
B) Current Development of Chinese Taipei 28
C) The Olympic Formula 29
3) Analysis on the use the Olympic Formula 31
A) The evolution of Chinese Taipei 31
B) The pros- and cons- of Chinese Taipei and Olympic Formula 33
4) Summary 36
III) Taiwan’s Sports Diplomacy 38
1) The structure of international sports 38
A) The International Olympic Committee 38
B) International Sport Federations 39
C) National Olympic Committee 40
2) What is sports diplomacy? 42
3) Sport Diplomacy of Taiwan 46
A) Structure of Sports Governance in Taiwan 46
B) Representatives in IFs 49
C) Hosting of International Sports Events in Taiwan 51
4) Evaluation on Taiwan’s Sports Diplomacy 52
A) Findings 52
B) Factors of Taiwan’s Sport Diplomacy 58
5) Summary 62
IV) The 2017 Taipei Summer Universiade 66
1) The Organization of the Summer Universiade 66
A) The Bidding Process of 2017 Summer Universiade 66
B) The Hosting Process of 2017 Taipei Summer Universiade 68
C) During the 2017 Taipei Summer Universiade 71
D) Legacies of 2017 Taipei Summer Universiade 72
2) Sports Diplomacy of 2017 Taipei Summer Universiade 73
A) Identity 73
B) Soft Power Aspects 75
C) Public Diplomacy 77
D) Cross-Strait Relations 78
3) Summary 80
V) Conclusion 81
1) Executive Summary 81
2) Personal Account from Field Studies 84
3) Current Development 86
4) Policy Suggestions 88
5) Recommendations for further studies 89
Bibliography 91
1) English Resources 91
2) Chinese Materials 96
List of Figures
Figure 1: Structure of International Sports ........................................................................... 39
Figure 2: Sport Exchanges from Overseas to Taiwan in 2007 to 2016 .................................. 55
Figure 3: Sport Exchanges from Taiwan to Overseas in 2007 to 2016. ................................. 56
Figure 4: Number of Taiwanese and Positions held in International and Regional Sport
Federations from 2007 to 2016 ............................................................................................ 57
Figure 5: Cross-Strait Sport Exchanges from PRC in 2007 to 2016. ..................................... 58
Figure 6: Factors of Taiwan's Sports Diplomacy .................................................................. 63
List of Tables
Table 1: The three types of power ..........................................................................................7
Table 2: Structure of the thesis ............................................................................................. 15
Table 3: Timeline of events for NOC name change for ROC and PRC ................................. 26
Table 4: Chinese Taipei's Performance in International and Regional Multi-Event Games ... 52

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Chung, Hsien-Yu. 2010. Taiwan's Public Diplomacy and Mega-event: An Analysis of Foreign New Reports of The World Games 2009 Kaoshiung. Bachelor Thesis, School of Social and Health Science, Halmstad University, Halmstad University.
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Chinese Materials

Periodicals
Li, Fang Lan 李芳蘭, and Qing Yu 曾慶裕 Zeng. 2017. Shi da yun shen ban guo cheng hui gu 世大運申辦過程回顧 [Review on Hosting of Universiade]. National Sports Quaterly.
Zhang, Zhi Ping 張致平. 2017. Ling ren jing yan de 2017 tai bei shi da yun 令人驚艷的2017 台北世大運 [The 2017 Taipei Summer Universiade which impressed people]. National Sports Quaterly.

Reports
Jiao Yu Bu 教育部 Ministry of Education. 2013. Jiao yu bu yun dong zheng ce bai pi shu 教育部運動政策白皮書 [Ministry of Education's White Paper for Sports]. White Paper, Jiao Yu Bu 教育部 Ministry of Education, Taipei: Jiao Yu Bu 教育部 Ministry of Education.
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Sports Affairs Council, Executive Yuan 行政院體育委員會 . 2010. Zhong hua min guo 99 nian yun dong tong ji 中華民國99年運動統計[Republic of China Sports Statistics for 2010]. Yearly Statistics, Taipei City: Sports Affairs Council, Executive Yuan.
Sports Affairs Council, Executive Yuan 行政院體育委員會. 2012. Zhong hua min guo 101 nian yun dong tong ji 中華民國101年運動統計[Republic of China Sports Statistics for 2012]. Yearbook, Taipei: Sports Affairs Council, Executive Yuan.
Sports Affairs Council, Executive Yuan 行政院體育委員會. 2008. Zhong hua min guo 97 nian yun dong tong ji 中華民國97年運動統計[Republic of China Sports Statistics for 2008]. Statistical Yearbook, Taipei City: Sport Affair Council, Executive Yuan.
Sports Affairs Council, Executive Yuan 行政院體育委員會. 2009. Zhong hua min guo 98 nian yun dong tong ji 中華民國98年運動統計[Republic of China Sports Statistics for 2009]. Yearly Statistics, Taipei City: Sports Affairs Council, Executive Yuan.

Internet Resources
Chen, Guo Wei 陳國偉. 2016. Ao yun yue dan ao yun shou jin tai wan jiao lian zhang wen bin da zao【奧運】約旦奧運首金 台灣教練張文賓打造 [(Olympics) Jordan's first Olympic gold built by Taiwanese coach Zhang Wen Bin]. August 19. Accessed November 23, 2016. http://www.appledaily.com.tw/realtimenews/article/new/20160819/931741/.
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Lo, Chih Chiang 羅智強. 2017. Mo Wang Shi Da Yun Shui Da De Tai 莫忘世大運誰搭的台 [Don't Foreget Who Helped Staged the Universiade]. August 30. Accessed November 7, 2017. http://www.chinatimes.com/newspapers/20170830000574-260109.
Zhuo, Jia Ping 卓佳萍. 2016. Di bu lun dun ao yun jin pai xu shu jing hen dan ding 遞補敦奧金牌 許淑淨很淡定 [Hsu Shu-Ching was very calm for the restoration of London Olympics Gold Medal]. November 22. Accessed November 23, 2016. http://sports.ltn.com.tw/news/paper/1054275.
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