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系統識別號 U0002-2806201215351000
中文論文名稱 動態能力對新產品研發績效之影響-以環境不確定性與專案工作特性為干擾角色
英文論文名稱 The Effects of Dynamic Capability in New Product Development: Environmental Turbulence and Project Characteristic as Moderators
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 100
學期 2
出版年 101
研究生中文姓名 王紹賢
研究生英文姓名 Shao-Shien Wang
學號 699610753
學位類別 碩士
語文別 中文
口試日期 2012-05-28
論文頁數 73頁
口試委員 指導教授-楊立人
委員-汪美伶
委員-呂世通
中文關鍵字 動態能力  技術創新  新產品開發績效  環境不確定性  專案工作特性 
英文關鍵字 Dynamic capability  technological innovation  new product development performance  environmental uncertainty  project characteristic 
學科別分類 學科別社會科學管理學
中文摘要 為了因應全球環境快速變動,企業已經不能只專注在強化本身的核心能力。需要不斷的察覺並吸收外部的資訊知識來調節組織內部的營運流程,這對於生產高科技產品的公司而言格外重要。
面對環境高度不確定下,競爭者快速竄起、消費者偏好隨生活型態日益改變,高科技公司為了生產具有高度競爭能力的新產品,在技術上更不留餘力的進行創新。此外為了更有效率的完成公司目標,大多數企業皆以專案的形式進行新產品開發。而如何提昇新產品開發績效成為本研究的研究動機及目的。
本研究採取量化研究方式來進行探索「動態能力」、「技術創新」與「新產品開發績效」之間的關係,並探索「環境不確定性」與「專案工作特性」是否會對「技術創新」與「新產品開發績效」之關係有干擾效果。針對回收的有效樣本154 份資料,進行敘述性統計、信度分析、建構校度分析、相關分析、層級迴歸分析。經實證分析之後,獲致結論如下:
1. 組織動態能力對技術創新具有正向影響。
2. 技術創新對新產品開發績效具有正向影響。
3. 動態能力對新產品開發績效具有正向影響。
4. 技術創新在動態能力與新產品開發績效之關係具有完全中介效果。
5. 環境不確定性對技術創新與新產品開發績效之關係具有干擾效果。
6. 專案工作特性對技術創新與新產品開發績效之關係具有干擾效果。
最後,依據研究結果,對高科技產業之公司及未來研究提出具體建議,以供參考。
英文摘要 For adapting to the rapid global environmental change, enterprises should not only focus on the internal core competence but also absorb external information to formulate usable knowledge, further tune up their operation process.
Facing with high level of environmental uncertainty and intense competition, high-tech firms make
efforts to engage in product innovation. Most firms conduct project management forthe efficiency of new product development. The main purpose of this study is to realize how to improve the performance of new product development.
This study employs quantitative research method to examine the relationships between dynamic capability, technological innovation, new product development performance and the moderating effects of environmental uncertainty and project characteristic on the relationships between technological innovation and new product development. The 154 usable samples were retrieved and used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following:
1. Corporate dynamic capability is positively associated with technological innovation.
2. Technological innovation is positively associated with new product development performance.
3. Corporate dynamic capability is positively associated with new product development performance.
4. Technological innovation has complete mediating effect on the relationship between dynamic capability and new product development performance.
5. Environmental uncertainty has moderating effect on the relationship between technological innovation and new product development performance.
6. Project characteristic has moderating effect on the relationship between technological innovation and new product development performance.
In the final, several suggestions were proposed for the high-tech firms and future research.
論文目次 目錄
目錄.......................................................I
表目錄...................................................III
圖目錄.....................................................V
第一章 緒論................................................1
第一節 研究背景............................................1
第二節 研究動機............................................2
第三節 研究目的........................................... 3
第四節 研究範圍 .......................................... 3
第五節 研究流程 .......................................... 4
第二章 文獻探討............................................6
第一節 動態能力 ....................................................... 6
第二節 技術創新 ......................................... 12
第三節 新產品開發績效 ....................................15
第三章 研究方法與設計 ................................... 25
第一節 研究架構 ......................................... 25
第二節 研究假設 ......................................... 26
第三節 變數定義與問卷設計 ............................... 27
第四節 研究樣本來源 ..................................... 33
第五節 資料分析方法 ..................................... 33
第四章 資料分析與研究結果 ............................... 35
第一節 敘述性統計 ....................................... 35
第二節 效度與信度分析 ................................... 39
第三節 相關性分析 ....................................... 44
第四節 迴歸關係之探討 ................................... 46
第五節 技術創新之中介效果分析 ........................... 48
第六節 環境不確定性與專案工作特性之干擾效果分析 ......... 50
第七節 研究假設之驗證結果 ............................... 53
第五章 結論 ............................................. 54
第一節 研究結論 ......................................... 54
第二節 管理意涵 ......................................... 56
第三節 研究限制與建議 ................................... 57
參考文獻 ................................................ 59
中文文獻 ................................................ 59
研究問卷 ................................................ 73

表目錄
表 2-1 動態能力定義之整理 ................................ 8
表2-2 動態能力程序構面................................... 12
表2-3 技術創新的衡量方式 ................................ 14
表2-4 專案定義彙整表 .................................... 19
表3-1 動態能力問項 ...................................... 27
表3-2 技術創新問項 ...................................... 29
表3-3 新產品績效問項 .................................... 30
表3-4 環境不確定性問項................................... 31
表3-5 專案工作特性問項................................... 32
表4-1 年齡次數分配表 .................................... 35
表4-2 職階次數分配表 .................................... 36
表4-3 所從事的產業類型................................... 36
表4-4 產品開發創新類型次數分配表 ........................ 37
表4-6 所屬公司中的角色、功能別次數分配表 ................ 38
表4-7 各變數之Bartlett 球形檢定級KMO 檢定 ............... 40
表4-8 動態能力構面之因素分析表 .......................... 41
表4-9 新產品開發績效構面因素分析表 ...................... 42
表4-10 專案工作特性構面因素分析表 ....................... 43
表4-11 各構面之信度分析表 ............................... 44
表4-12 各構面之相關分析表 ............................... 45
表4-13 動態能力子構面對技術創新影響之迴歸分析表 ......... 46
表4-16 技術創新對市場績效影響之迴歸分析表 ............... 47
表4-17 技術創新對專案績效影響之迴歸分析表 ............... 47
表4-14 感知能力與管理能力對市場績效影響之迴歸分析表 ..... 48
表4-15 感知能力與管理能力對專案績效影響之迴歸分析表 ..... 48
表4-18 技術創新對動態能力與市場績效之層級迴歸分析表 ..... 49
表4-19 技術創新對動態能力與專案績效之層級迴歸分析表 ..... 50
表4-20 技術創新對市場績效之層級迴歸分析表(技術導向市場、專案例行性與專案複雜性為干擾變數) .........................51
表4-21 技術創新對專案績效之層級迴歸分析表(技術導向市場、專案例行性與專案複雜性為干擾變數) ........................ 52
表4-25 本研究假說驗證之結果 ............................. 53

圖目錄
圖1-1 研究流程圖 .......................................4
圖2-1 動態能力示意圖.......................................8
圖3-1 研究架構............................................25
圖3-2 架構-假設圖.........................................26

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2.林志維(2002)。競爭策略、技術環境、技術創新與創新績效之關係研究。立成功大學企管研究所碩士論文。
3.劉常勇(1987)。技術資源管理能力對新產品開發績效的影響。國科會專題研究
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