全球汽車產業的發展在近兩年已產生很大的變化，以往主導全球汽車產業發展的美系汽車集團，在2009年通用與克萊斯勒兩汽車大廠，因管理及策略上的失誤，相繼宣告破產後，與其合作關係緊密的汽車零組件供應商在經營上面臨更劇烈的挑戰。此時又因全球氣候暖化現象加劇的影響下，各車廠紛紛以環保為訴求重點，積極發展綠色車輛，以降低車輛對地球環境的衝擊。 
在此嚴苛的產業環境下，台灣汽車產業應以現階段所擁有低成本高品質的製造水準、整車產品修改及設計能力及彈性混合生產能力等資源優勢與核心能力繼續發展，並把握新興第三國家(如中國大陸及印度等地區)市場需求不斷擴大的趨勢，積極前往當地佈局，藉由區域性產品平台的發展，擴大台灣汽車產業的全球競爭能力。
本研究主要探討在知識相當密集的汽車產業中，組織文化與知識分享對創新能力之發展過程的關聯性。以台灣49家零件供應商，6家整車製造廠及7家汽車經銷商為問卷發放對象，並回收有效問卷449份，透過線性結構化方程式模型將組織文化與知識分享對創新能力的影響進行實證分析。研究結果發現，知識分享為組織文化與創新能力的中介變項，而組織文化對知識分享具顯著的正向影響。

During the past two years, the automobile industry around the world has undergone great changes. After General Motor Corporation (GM) and Chrysler announced bankruptcy in 2009 due to management and policy failure, American automobile industry, which used to dominate the development of global automobile industry, as well as its automobile parts suppliers have faced with severer challenges in their management. Moreover, under the worsening of global warming, automobile manufacturers have put great emphasis on environmental protection and green vehicles have been developed to lower the impact of vehicles on the earth environment.
   Under the tough industrial environment, Taiwan’s automobile industry should continue its development and open up new territory in the emerging markets such as Mainland China and India. With the domestic resources advantage and core competency such as the manufacturing level of low cost and high quality, the ability of whole-vehicle modification and design, and the flexible manufacturing capability that is able to integrate, as well as the widening demand from the emerging markets, Taiwan should be able to increase its global competitiveness through the development of regional product platform. 
   The present study aims to investigate the effect of organizational culture and knowledge sharing on the developing process of innovation ability in the knowledge-intensive automobile industry. Questionnaires are given to 49 parts suppliers, 6 whole-car manufacturers and 7 car dealers in Taiwan. 449 valid questionnaires are returned and an empirical analysis through structural equation modeling (SEM) is performed to assess the effect of organizational culture and knowledge sharing on innovation ability. The result shows that knowledge sharing is the mediating variable of organizational culture and innovation ability and that organizational culture has a significant positive effect on knowledge sharing.

目錄
目錄--------------------------------------------------------------------------------I
表目錄----------------------------------------------------------------------------IV 
圖目錄----------------------------------------------------------------------------VI
第一章 緒論---------------------------------------------------------------------1
1.1 研究背景--------------------------------------------------------------------1
1.2 研究動機--------------------------------------------------------------------1
1.3 研究目的--------------------------------------------------------------------4
1.4 研究流程--------------------------------------------------------------------5
第二章 文獻探討---------------------------------------------------------------6
2.1 組織文化--------------------------------------------------------------------6
2.1.1 組織文化的涵意--------------------------------------------------------6
2.1.2 組織文化的影響 -------------------------------------------------------9
2.1.3 組織文化的類型--------------------------------------------------------9
2.1.4 小結-----------------------------------------------------------------------13
2.2 知識分享-------------------------------------------------------------------13
2.2.1 知識分享概念與觀點------------------------------------------------13
2.2.2 知識分享的重要性---------------------------------------------------20
2.2.3 知識分享的方式與媒介---------------------------------------------21
2.2.4 知識分享意願與行為------------------------------------------------22
2.2.5 知識分享的衡量構面------------------------------------------------23
2.2.6 小結-----------------------------------------------------------------------24
2.3 創新能力-------------------------------------------------------------------25
2.3.1 創新的定義-------------------------------------------------------------25
2.3.2 創新的分類-------------------------------------------------------------29
2.3.3 影響創新能力的因素------------------------------------------------33
2.3.4 創新能力的衡量構面------------------------------------------------33
2.3.5 小結-----------------------------------------------------------------------34
2.4 研究假設-------------------------------------------------------------------34
2.4.1 組織文化與知識分享之關聯性-----------------------------------34
2.4.2 知識分享與創新能力之關聯性-----------------------------------37
2.4.3 組織文化與創新能力之關聯性-----------------------------------38
2.4.4 組織文化、知識分享與創新能力之關聯性-------------------39
2.4.5 供應鏈層級的調節效果---------------------------------------------40
2.5 研究地圖-------------------------------------------------------------------40
2.6 概念性架構----------------------------------------------------------------41
第三章 研究方法--------------------------------------------------------------44
3.1 研究架構-------------------------------------------------------------------44
3.2 研究變項操作性定義及衡量-----------------------------------------45
3.2.1 組織文化-----------------------------------------------------------------45
3.2.2 知識分享----------------------------------------------------------------46
3.2.3 創新能力----------------------------------------------------------------48
3.3 研究對象與抽樣設計---------------------------------------------------50
3.3.1 研究對象----------------------------------------------------------------50
3.3.2 抽樣設計----------------------------------------------------------------51
3.4 問卷預試與信度分析--------------------------------------------------54
3.5 資料分析方法------------------------------------------------------------56
3.5.1 敘述性統計-------------------------------------------------------------57
3.5.2 信度分析----------------------------------------------------------------57
3.5.3 效度分析----------------------------------------------------------------57
3.5.4 結構方程模式---------------------------------------------------------57
3.5.5 調節分析----------------------------------------------------------------57
第四章 資料分析-------------------------------------------------------------58
4.1 敘述性統計分析---------------------------------------------------------58
4.2 測量模式分析------------------------------------------------------------60
4.2.1 信度分析----------------------------------------------------------------62
4.2.2 整體適配指標---------------------------------------------------------62
4.2.3 收斂效度----------------------------------------------------------------65
4.2.4 區別效度----------------------------------------------------------------67
4.3 相關分析-------------------------------------------------------------------68
4.3.1 組織文化與知識分享的相關性-----------------------------------69
4.3.2組織文化與創新能力的相關性------------------------------------69
4.3.3知識分享與創新能力的相關性------------------------------------69
4.4 競爭模式-------------------------------------------------------------------70
4.5 結構模式分析-------------------------------------------------------------70
4.6 調節分析-------------------------------------------------------------------76
第五章 結論與建議-----------------------------------------------------------79
5.1 研究結論-------------------------------------------------------------------79
5.2 研究貢獻-------------------------------------------------------------------80
5.3 管理意涵-------------------------------------------------------------------81
5.4 未來研究方向與研究限制---------------------------------------------84
參考文獻-------------------------------------------------------------------------85
一、中文部分------------------------------------------------------------------85
二、英文部分------------------------------------------------------------------87
附錄一：問卷------------------------------------------------------------------96

表目錄
表2.1 組織文化涵義整理表-------------------------------------------------8
表2.2 組織文化類型論點彙總表-----------------------------------------12
表2.3 知識分享觀點彙總表-----------------------------------------------19
表2.4 知識分享相關研究整理--------------------------------------------20
表2.5 Wang and Ahmed 組織創新構面表---------------------------27
表2.6 創新相關學者定義---------------------------------------------------28
表2.7 創新相關類型彙整---------------------------------------------------31
表3.1 整車製造廠樣本------------------------------------------------------51
表3.2 汽車零件供應商樣本------------------------------------------------51
表3.3 汽車經銷商樣本------------------------------------------------------53
表3.4 問卷預試發放對象---------------------------------------------------55
表3.5 預試問卷各變項構面Cronbach’sα係數彙整表-------------56
表4.1 公司&人口變項資料表---------------------------------------------59
表4.2 研究次構面之平均數、標準差、偏態與峰度---------------60
表4.3 信度分析彙總表------------------------------------------------------62
表4.4 研究變項之驗證性因素分析彙總表----------------------------64
表4.5 收斂效度分析結果表-----------------------------------------------66
表4.6 區別效度---------------------------------------------------------------68
表4.7 相關係數矩陣---------------------------------------------------------69
表4.8 二種組織文化模式下之配適度指標----------------------------70
表4.9 總路徑彙總表---------------------------------------------------------71
表4.10 團隊合作型組織文化路徑彙總表------------------------------73
表4.11 競爭模式比較分析表----------------------------------------------75
表4.12 直接與間接效果表-------------------------------------------------76
表4.13 調節效果--------------------------------------------------------------77
表4.14 路徑限定:非限定---------------------------------------------------78
表5.1 研究假設與驗證結果彙整表--------------------------------------80

圖目錄
圖1.1 研究流程圖--------------------------------------------------------------5
圖2.1 四種不同的文化類型------------------------------------------------11
圖2.2 研究地圖----------------------------------------------------------------41
圖2.3 概念性架構圖----------------------------------------------------------43
圖3.1 研究架構圖-------------------------------------------------------------45
圖4.1 結構模式圖-------------------------------------------------------------71
圖4.2 團隊合作型文化結構模式圖--------------------------------------72
圖 4.3 模式一:部份中介-----------------------------------------------------74
圖 4.4 模式二:完全中介-----------------------------------------------------74
圖 4.5 模式三:直接模型-----------------------------------------------------74

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