論文名稱: 世博館的概念設計之研究 – 以1929年西班牙世博會德國館為例  
頁數:
校系(所) 組別:  淡江大學   建築      學系碩士班          建築與都市設計      組
畢業時間及提要別:    100	學年度第	2	學期	碩士	學位論文提要
研究生:	王昭嵐		指導教授:	鄭晃二	博士


論文提要內容:

	本研究的目的是以認知的模式，來探討世博建築的概念設計。概念性的研究多數以建築本身的造形和經濟價值為主要議題，因此本研究將試圖指出概念設計中形成的過程與特性，進一步發展操作世博館概念的認知模式。研究將以語言學作為本研究的論述基礎，回顧現象學的文獻理論，分析路德維希·密斯·凡德羅 1929德國館中的事件文本，指出一文本的構成原則; 再根據這些原則所呈現的觀點，進一步發展出建構概念形成的理論模型，並透過近年成功之一案例的分析，說明案例的操作方法及設計概念的認知過程。

	本研究所提出概念設計的認知模型屬於一分析概念的方法工具，它具有三個主要功能- 即有助於設計者理解世博建築的概念設計模式。而經由案例的分析方法後發現 (1) 材料的意象能理性化的與概念設計結合，設計者透過多重的認知模式產生獨特的操作手法。(2) 技術的意象是隨著時間不斷的被附加詮釋。(3) 產物的形成，世博館本身就是個巨大商品，透過材料與技術的結合讓概念設計更容易被人接受與理解。

	最後，本研究提出以下九點概念設計的方法原則:

1．	符號：不同的主題支配著更深層含義
2．	模式：比例和細節能強化設計的合理性
3．	省思：透過多重分析能更貼近創新
4．	經典：流暢的空間表現法
5．	比對：大自然間中的現象
6．	類型學:過去即有的形式與類型
7．	歷史價值：表達結構性建築
8．	目前價值：表達可行性建築
9．	未來價值：表達概念性建築

The purpose of this research is to practice on a conceptual design based on the cognitive model of pavilion architecture.  Concepts in design studies usually correspond to the presentation of forms and values.  Therefore, the aim of the presented research is to identify some characteristics of concept making that make it effective in the design process and design cognition as a guide to pavilion design. Its methodological approach draws on textual and theoretical knowledge from Mies van der Rohe's German pavilion in 1929 World Exhibition in Barcelona.

The research is based upon the analysis of Josep Quetglas’s textual interpretations in German Pavilion. The significance of pavilion design in modern architecture is addressed via the exploration of three areas of research, termed as: (1) The Materiality is related to the grammar of conceptual design, it’s not evident which cognitive abilities and styles are inherent to designers.  (2) The second area of exploration is the technicality; it is concerned with conceptual design typically defined as a series of spatial experimentation. (3) The third area of exploration is the product. It is linked to the materiality and Technicality by the commonly accepted ideas.

The end result of this research reveals nine key elements that rules the conceptual stage of pavilion design are proposed as followed:

1.	Symbol: different subject assign different meanings
2.	Model: proportions and characteristic profiles and details
3.	Critique: signal their opposition to idealism
4.	Representation: fluid space for performances
5.	Comparison:  inspiration by nature
6.	Typology: form or type to a historical moment
7.	Historical Value: which convey the framework of architecture
8.	Present Value: which convey the capability of architecture
9.	Future Value: which convey the concept of architecture

Table of Contents


PREFACE.	1
CHAPTER 1 ARCHITECTURAL PAVILIONS	2
1.1 Architectural Pavilions	2
1.2 Purpose & Motivation	3
1.3 Theoretical Research	4
1.4 Design Principles	6
CHAPTER 2 PAVILION DESIGN AS PROCESS	9
2.1 Principle of Pavilion Design	9
2.2 Study of Pavilion Design	9
2.3 Process of Research	10
2.4 Analytic Tool	10
2.5 Functions of Protocol Analysis	11
2.6 Process of Gathering	12
2.7 Analytic Flow Chart	12
CHAPTER 3 PAVILION DESIGN DEFINITIOIN AND ANALYSIS	13
3.1 Introduction	13
3.2 Structure of Early Concepts	13
3.3 Structure of Design Process	14
3.4 Analysis on Design Process	15
3.5 Design Solution	15
3.6 Symbols & Conceptions	16
3.7 Structure of Conceptions	16
3.8 Summary	18
CHAPTER 4 DESIGN MAKING	20
4.1 Design Cognition	20
4.2 Definition of Pavilion Architecture	20
4.3 Conceptual Factors	22
CHAPTER 5 CONCLUSION	24
5.1 Outcomes of the Methodology	24

List of Figures


Figure 1.  Research areas and structure	5
Figure 2.   Textual characteristics for historical representations by style	10
Figure 3.   Flowchart of informative structure	12
Figure 4   Textual Description	14
Figure 5.   Conceptual design framework of 1929 German Pavilion	14
Figure 6.   Design Process of 1929 German Pavilion	15
Figure 7.   As the world of design pavilions are characterized	18
Figure 8.   2010 Shanghai exposition British pavilion	21

List of Tables


Table 1.	References of design process and conceptual design	7
Table 2.	A.Tzonis’s conceptual system and related categories	11
Table 3.	Description associated design principle	13
Table 4.	Textual Framework of <Fear Of Glass>	14

Reference
Josep Quetglas
2001 Fear of Glass--Mies van der Rohe's Pavilion in Barcelona. Basel :
Birkhauser

Jeng, Hoang Ell
1995 A Dialogical Model for Participatory Design :A computational approach
to group planning. The Netherlands: Publikatieburo Bouwkunde

Frncois Blanciak
2008 Siteless 1001 Building Forms Cambridge: The MIT Press

El-Khoury, Rodolphe.
2010 States of architecture in the twenty-first century : new directions from
the Shanghai World Expo / Rodolphe el-Khoury & Andrew Payne ;
photographs by Nic Lehoux. London : Thames & Hudson

Philipp Sturm
2009 The pavillon : pleasure and polemics in architecture Ostfildern : Hatje
Cantz Verlag

Chen, Chi-wen
2002, A cognitive model of park design – the case of urban parks in Taipei
Tamkang University: Thesis Paper

Tang, Fu-Jhih
2007, A study on the Narrative Process and Concept Development of
Design – cognitive model on spatial design Tamkang University: Thesis
Paper