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系統識別號 U0002-2706201909583200
中文論文名稱 國際青年旅舍住宿品質與體驗之研究
英文論文名稱 Study on Lodging Quality and Experience of International Youth Hostels
校院名稱 淡江大學
系所名稱(中) 管理科學學系博士班
系所名稱(英) Doctoral Program, Department of Management Sciences
學年度 107
學期 2
出版年 108
研究生中文姓名 孫洪飛絮
研究生英文姓名 Fei-Hsu Sun Hung
學號 899620024
學位類別 博士
語文別 中文
第二語文別 英文
口試日期 2019-06-12
論文頁數 82頁
口試委員 指導教授-張紘炬
委員-林進財
委員-李明榮
委員-黃建森
委員-賴奎魁
委員-李培齊
委員-陳水蓮
中文關鍵字 國際青年旅舍  住宿品質  住宿體驗  部分最小平方法 
英文關鍵字 international youth hostel  lodging quality  lodging experience  partial least square 
學科別分類
中文摘要 青年旅遊為國際觀光當中成長快速的市場,帶來社會經濟效益。符合青年旅遊需求的住宿日趨多元,國際青年旅舍提供青年旅遊兼具平價及品質之住宿之外,更提供旅客難忘的體驗,在競爭多變的國內市場受到重視。本研究以Pine與Gilmore體驗經濟概念,作為衡量住宿體驗之基礎,同時考慮住宿品質與體驗為前因,以住宿體驗為住宿品質與滿意度中介變項,將消費後行為意向區分為再宿與推薦意願。針對青年旅舍,除確認住宿品質構面與住宿體驗構面之相對重要性,並探討住宿品質、住宿體驗、滿意度、事後行為意向間關係,建構青年旅舍消費行為模型。
本研究使用之問卷以既有量表為基礎,題項經專家評估、預試項目分析後,於代表性青年旅舍進行現場問卷訪問調查。在反映性住宿品質與形成性住宿體驗測量模型設計下,資料以部分最小平方法進行結構方程模型分析。結果顯示住宿品質主要的五個反映性構面:有形、可靠、回應、關懷與保證;住宿體驗主要的四個形成性構面依其相對重要性為:美學、教育、娛樂與逃離,並確認住宿品質與住宿體驗確實正向影響滿意度;且住宿品質正向影響住宿體驗,住宿體驗在住宿品質與滿意度間有補充性中介效果;最後滿意度進一步正向影響事後行為意向。研究除在青年旅舍住宿理論與實務上具一定意義外,並可提供業者提升住宿品質與體驗參考,最後並指出後續研究方向。
英文摘要 Youth travel has become one of the fastest growing segments of international tourism, represents tremendous socioeconomic opportunities for local communities. Accommodations that meet the needs of youth tourism are becoming more diverse, and youth hostels has received attention in the competitive market. This study applied Pine and Gilmore's concept of experience, with inclusion of lodging experience as antecedent variable, using lodging experience as mediating variable between lodging quality and satisfaction; Moreover, dividing behavior intention into revisit and recommendation intentions as consequences.
Based on the reflective measurement model of lodging quality and formative measurement model of lodging experience, sample was analyzed with partial least square structural equation modeling. The results show that the main formative constructs of lodging experience are esthetic and educational experience. Lodging quality affects lodging experience, lodging quality and lodging experience both affect the satisfaction; lodging experience has complementary mediating effect between lodging quality and satisfaction. Finally, satisfaction positively influence the revisit and recommendation intentions. Findings of this study not only provided theoretical and managerial implications but also can used to enhance lodging quality and experience for practitioners.
論文目次 TABLE OF CONTENTS
LIST OF TABLES III
LIST OF FIGURES IV
CHAPTER ONE: INTRODUCTION 1
1.1 Background 1
1.2 Problem Statement 3
1.3 Research Questions 4
1.4 Objectives of the Research 5
1.5 Structure & Process of the Research 6
CHAPTER TWO: LITERATURE REVIEW 8
2.1 International Youth Hostel 8
2.2 Lodging Quality 11
2.3 Experience Economy 16
2.4 Lodging Experience 18
2.5 Satisfaction and Behavioral Intentions 20
CHAPTER THREE: METHODOLOGY 23
3.1Research Framework 23
3.2 Research Instrument 24
3.3 Data Collection 26
3.3.1 Analysis of Pre-test Survey 27
3.3.2 Formal Survey 27
3.4 Data Analysis Method 28
CHAPTER FOUR: FINDINGS & DISCUSSION 33
4.1 Sample Characteristics and Descriptive Statistics 33
4.2 Evaluation of Measurement Model 35
4.2.1 Evaluate Formative Measurement Model 35
4.2.2 Evaluate Reflective Measurement Model 39
4.3 Evaluation of Structural Model 44
4.4 Evaluation of Mediation Effect of Lodging Experience on Lodging Quality and Satisfaction 50
4.5 Comparison of Alternative Models 51
4.6 Discussion 52
CHAPTER FIVE: SUMMARY & CONCLUSIONS 55
5.1 Theoretical Implications 55
5.2 Managerial Implications 57
5.3 Research Limitations and Future Research 59

REFERENCES 61
APPENDIX A – IYHF/HI General Policy for Hostel Operations 69
APPENDIX B – Questionnaire 79


LIST OF TABLES

Table 2.1 Dimensions and Contexts of Previous Studies on Lodging Quality Literatures 15
Table 3.1 Operational Definition of Research Constructs 25
Table 4.1 Profile of Respondents 34
Table 4.2 Stop Criterion Changes 38
Table 4.3 Formative Indicators’ VIF Values 38
Table 4.4 Results of Formative Measurement Model Outer Weight Significance Testing 38
Table 4.5 Outer Loadings and Indicator Reliability of Latent Variables 39
Table 4.6 Construct Reliability and Validity 40
Table 4.7 Discriminant Validity Assessment (Fornell-Larcker Criterion) 42
Table 4.8 Loadings and Cross Loadings of Reflective Constructs 42
Table 4.9 The HTMT Value Confidence Intervals Bias Corrected results 42
Table 4.10 Results of Reflective Measurement Model Assessment 43
Table 4.11 Significance Testing Results of the Structural Model Path Coefficients 45
Table 4.12 Significance Testing Results of the Total Effects 45
Table 4.13 f2 Effect Size 47
Table 4.14 Total Effects 47
Table 4.15 Construct Cross-validated Redundancy 49
Table 4.16 q2 Effect Size 50
Table 4.17 Assessment of the Direct and Indirect Effects 51
Table 4.18 Comparison of Alternative Models 52
Table 4.19 Results of Hypothesis Testing 53

LIST OF FIGURES

Figure 1.1 Research Process Flow Chart 7
Figure 3.1 Research Framework 23
Figure 3.2 Original Second Order Model of Lodging Quality 31
Figure 3.3 Original Second Order Model of Lodging Experience 31
Figure 3.4 Reduced First Order Research Model 32
Figure 4.1 Bootstrapping Results of PLS 46
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