本研究建構結構方程模型（Structural Equation Model，SEM）旨在探討台灣上市、上櫃製造業的企業環境意識對企業績效的關聯性。有別於過去綠色供應鏈實證研究，本研究考量企業環境意識對環境管理策略的影響，其中強調企業綠色採購活動，並分別討論其對環境績效與競爭優勢的影響。實證分析結果發現，企業環境意識對綠色採購活動、環境績效與競爭優勢具有顯著正向關係；綠色採購活動對環境績效呈現顯著正相關，而環境績效亦競爭優勢呈現顯著正相關。亦即，企業環境意識除了直接影響環境績效與競爭優勢外，也藉由綠色採購活動間接影響環境績效，再透過環境績效影響競爭優勢。希望透過本研究能提升學術及實務界對企業環境意識與企業績效之瞭解，有助於企業加強環境意識之養成及環境管理策略之擬定，並呼籲企業落實環境責任，以獲得社會大眾的青睞、提升市場競爭優勢。

This article aims to explore the relationship amongst corporate environmental consciousness, green procurement, environment performance and competitive advantage. This study emphasizes green procurement as the vital position of supply chains and the trigger of operating activities. Both on-site questionnaires and mail questionnaires are implemented in Taiwan’s manufacturing industry. The results of structural equation model (SEM) indicate that corporate environmental consciousness positively affects green procurement and environmental performance and competitive advantage. The findings also suggest that corporate environmental consciousness affect environmental performance not only by a direct way, but also by an indirect way via green procurement. Specifically, corporate environmental consciousness promotes the environmental performance through green procurement, and environmental performance further boosts corporate competitive advantage. Therefore, the manufacturing industry in Taiwan ought to cultivate corporate environmental consciousness and well manage green procurement to achieve environmental performance and enhance their competitive advantages.

第一章 緒論	1
第一節 研究背景與動機	1
第二節 研究目的	3
第三節 研究內容與流程	3
第二章 文獻探討	5
第一節 企業環境意識 (corporate environmental consciousness)	5
第二節 綠色採購 (green procurement)	7
第三節 環境績效 (environmental performance)	10
第四節 競爭優勢 (competitive advantage)	13
第五節 各構面之關聯性	16
第三章 研究方法	20
第一節 觀念性架構與假說	20
第二節 問卷設計	21
第三節 統計方法	28
第四章  實證分析與結果	31
第一節 樣本特性	31
第二節 信度分析	39
第三節 敘述性統計分析	40
第四節 相關分析	44
第五節 差異分析	45
第六節 結構方程式分析	48
 
第五章 結果與建議	58
第一節 研究結論	58
第二節 管理意涵	59
第三節 研究貢獻	61
第四節 研究限制與建議	61
參考文獻	63
附錄	70

表目錄
表　2-1　ISO14031環境績效指標的分類	12
表　3-1　企業環境意識之衡量項目	22
表　3-2　綠色採購之衡量項目	23
表　3-3　環境績效之衡量項目	24
表　3-4　競爭優勢之衡量項目	25
表　3-5　各構面操作性定義之彙總	25
表　3-6　結構方程模式之整體適合指標表	30
表　4-1　問卷回收之差異分析	31
表　4-2　群組一企業資本額之分析	32
表　4-3　群組二企業資本額之分析	32
表　4-4　問卷回收之差異分析	33
表　4-5　問卷回收之差異分析	33
表　4-6　公司基本資料	34
表　4-6　公司基本資料(續)	35
表　4-6　公司基本資料(續)	36
表　4-7　公司特性之交叉分析	37
表　4-8　受測者基本資料	38
表　4-8　受測者基本資料(續)	39
表　4-9　各構面之CRONBACH’S Α 數值	39
表　4-10　企業環境意識之平均數與標準差	40
表　4-11　綠色採購之平均數與標準差	41
表　4-12　環境績效之平均數與標準差	42
表　4-13　競爭優勢之平均數與標準差	43
表　4-14　皮爾森相關分析	44
表　4-15　得獎紀錄的差異分析	45
表　4-16　ISO 14001 認證的差異分析	46
表　4-17　產品環保獎章的差異分析	47
表　4-18　企業環境意識的個別項目信度與適合度	49
表　4-19　綠色採購的個別項目信度與適合度	49
表　4-20　環境績效的個別項目信度與適合度	50
表　4-21　競爭優勢的個別項目信度與適合度	50
表　4-22　各測量模式的信度分析	51
表　4-23　本研究之結構方程模型分析表	52
表　4-24　中介效果之分析結果	53
表　4-25　中小型企業之結構方程模型分析表	54
表　4-26　大型企業之結構方程模型分析表	55
表　4-27　研究假說驗證結果整理彙總表	57

 
圖目錄
圖　1-1　研究流程	4
圖　2-1　企業社會責任金字塔圖	6
圖　2-2　ISO 14001環境管理系統之架構	12
圖　2-3　競爭優勢的來源	14
圖　2-4　公司資源與持續競爭優勢之關係	15
圖　2-5　Peteraf競爭優勢之條件	16
圖　3-1　本研究之觀念性架構	20
圖　4-2　中小型企業之結構方程模型圖	53
圖　4-3　大型企業之結構方程模型圖	54

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