全球經濟環境的變動，及國際競爭愈趨激烈，台灣半導體產業也面臨極大的競爭壓力。商業型態已不再只是單純的買賣行為，而是其他附加價值服務，透過滿足客戶的價值服務，進而贏得客戶的支持及長久的合作關係。
本研究運用資源基礎理論，希望能夠探討半導體通路商應如何運用本身的資源，找出最具影響力的通路績效，發展出獨特的競爭優勢，已達到永續經營的目的
本研究先藉由文獻分析釐清相關觀念，再藉著專家訪談進行資料的蒐集，以及問卷的擬定與發放施測，最後運用層級程序分析法（AHP）分析回收所得的資料。本研究與通路商本身在市場上的功能具有驗證性的結果，通路商的角色為「將上游製造商所生產出之產品轉售給下游零售商」，而本研究的問卷結果顯示，影響半導體通路商通路績效的策略性資源中，以半導體通路商的「行銷能力」最為重要，而「行銷能力」的評估準則「銷售商品的良率」、「貨物轉運的時效性」及「產品市場價格的競爭力」，雖以「銷售商品的良率」具有較高的百分比權重，但與「貨物轉運的時效性」及「產品市場價格的競爭力」的差距並不大，因此可以大膽的說「銷售商品的良率」、「貨物轉運的時效性」及「產品市場價格的競爭力」即為影響半導體通路商通路績效的策略性資源中最重要的三項。

With the changes in global economic environment and the growing competition among international markets, the semiconductor industry in Taiwan is encountering tremendous pressure in competition. Any type of business activities is no longer just concerned with the buying and selling behaviors in a market, but also concerned with offering customers other value-added services and meeting the satisfaction of customers to win their support and maintain a long-term cooperative relationship with them.
This research utilizes resource-based theory and intends to help semiconductor distributors to explore how to use their internal resources to discover the most influential factors in channel performance, and then develop their unique competitive advantages for reaching the purpose of everlasting management.
First, this research clarifies the related concepts through literature review, then collects the data from the interviews with experts, and develops and disseminates the questionnaires. Finally it makes use of analytic hierarchy process (AHP) to analyze the data from the recycled questionnaires.   
The research has confirmatory results on the market function for semiconductor distributors. The role of a distributor is to resell the products made by upstream manufacturers to downstream retailers. The questionnaire survey of the research shows that among the strategic resources that affects channel performance of semiconductor distributors, the most important one is “marketing capability’’ of semiconductor distributors. The criteria of marketing capability are composed of “production yield”, “effectiveness for cargo transportation”, and “production competence in market pricing”. Among them, “production yield” has the highest percent weight, but the respective differences in percent weight between it and the others are rarely small. Therefore, “production yield”, effectiveness for cargo transportation”, and “production competence in market pricing” can be regarded as the three most important ones of all strategic resources for the channel performance of semiconductor distributors.

目　　　錄
第壹章　緒論	1
第一節　研究背景與動機	1
第二節　研究目的	2
第三節　研究流程	2
第四節　半導體現況	3
第貳章　文獻探討	5
第一節　半導體通路產業分析	5
第二節　通路績效	13
第三節  資源基礎理論	24
第叁章　研究方法	36
第一節　資料蒐集與分析方法	36
第二節　問卷設計與發放	42
第肆章　實證分析與結果	46
第一節　問卷樣本結構分析	46
第二節　評估準則之權重計算結果	48
第伍章　結論與建議	53
第一節　結論與研究意涵	53
第二節、未來研究建議	56
參考文獻	57
一、中文文獻	57
二、英文文獻	58
附錄一  第一階段問卷	63
附錄二  AHP專家問卷	66
 
表　目　錄
表2-1 國內各IC細產業產值佔整體IC產業之產值比重	10
表2-2 國內自有IC產品的產品結構分布比重	10
表2-3 國內自有IC產品的應用分布比重	10
表2-4 國內IC產業產值依業務型態區分	10
表2-5 供應商觀點評價經銷商績效觀念架構	18
表2-6 通路績效之衡量構面彙整	21
表2-7 競爭優勢環境模式與資源基礎模式比較	27
表2-8 策略性資源的內涵	33
表3-1 AHP 評估尺度及意義說明	41
表3-2 半導體通路商資源分類表	42
表4-1 第一階段問卷有效樣本性別分佈	46
表4-2 第一階段問卷有效樣本服務年資分佈	46
表4-3 第二階段問卷有效樣本受訪者來源比較	47
表4-4 第二階段問卷有效樣本性別比較	47
表4-5 第二段問卷有效樣本服務年資比較	48
表4-6 各評估準則之層級權重結果	51

圖　目　錄
圖1-1　研究流程	3
圖2-1  上、中、下游關聯性	6
圖2-2  2008~2013年全球半導體設備支出年增率概況	11
圖2-3　傳統SWOT分析、資源基礎模式及產業吸引力模式之關係	25
圖2-4　資源基礎模式	28
圖2-5　資源基礎之策略分析架構圖	30
圖2-6　資源基礎理論的兩大主要概念	32
圖2-7　企業核心競爭的建立	35
圖2-8　資源觀點之策略邏輯	35
圖3-1　AHP 層級結構圖	40
圖3-2　AHP 使用的名目尺度	40
圖3-3　影響半導體通路商通路績效之策略性資源架構圖	44
圖5-1　傳統半導體通路商銷售銷式	54
圖5-2　T公司半導體銷售模式	55

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