系統識別號 | U0002-2606201809023100 |
---|---|
DOI | 10.6846/TKU.2018.00815 |
論文名稱(中文) | 金門居民地方依戀、醫療旅遊影響認知及醫療旅遊發展支持態度關聯性之研究 |
論文名稱(英文) | The relationships among Kinmen residents’ place attachment, perceived medical tourism impacts and support attitudes toward medical tourism development |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 企業管理學系碩士在職專班 |
系所名稱(英文) | Department of Business Administration |
外國學位學校名稱 | |
外國學位學院名稱 | |
外國學位研究所名稱 | |
學年度 | 106 |
學期 | 2 |
出版年 | 107 |
研究生(中文) | 陳瑩瑩 |
研究生(英文) | Ying-Ying, Chen |
學號 | 705610474 |
學位類別 | 碩士 |
語言別 | 繁體中文 |
第二語言別 | |
口試日期 | 2018-05-24 |
論文頁數 | 48頁 |
口試委員 |
指導教授
-
吳坤山
委員 - 張敬珣 委員 - 張雍昇 |
關鍵字(中) |
金門 地方依戀 醫療旅遊 |
關鍵字(英) |
Kinmen place attachment medical tourism |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
本研究主要以金門在地居民為研究對象,探討金門居民地方依戀、醫療旅遊影響認知(醫療旅遊收益認知、醫療旅遊成本認知)及醫療旅遊發展支持態度間之關聯性。本研究採配額抽樣方式抽取樣本,總計發放350份問卷,回收樣本數為322份,扣除無效樣本20份後,有效樣本為302份,有效樣本回收率為86.3%。透過描述性統計、驗證性因素分析及結構方程模型,進行信度及效度分析,其主要研究結果如下: 1.地方依戀顯著正向影響醫療旅遊獲益認知。 2.地方依戀顯著負向影響醫療旅遊成本認知。 3.醫療旅遊獲益認知顯著正向影響醫療旅遊發展支持態度。 4.個人獲益調節經濟獲益認知與醫療旅遊發展支持態度的關係,而且經濟獲益認知對旅遊發展的影響獲益居民比沒有獲益的居民大。 5.個人獲益調節環境獲益認知與醫療旅遊發展支持態度的關係,而且環境獲益認知對旅遊發展支持態度的影響獲益居民比沒有獲益的居民大。 |
英文摘要 |
The purpose of the thesis is to explore the relationships among Kinmen residents’ place attachment, perceived medical tourism impacts (the perception of revenue generation and cost of medical tourism), and support attitudes toward medical tourism development. Quota sampling is applied in this research with an effective sample rate of 86.3% that 302 valid samples were retrieved out of 350 questionnaires that were sent out. By illustrating descriptive statistics analysis, confirmatory factor analysis, structural equation modeling, and factor and reliability analysis, the main results of the study are presented as the following: 1.Place attachment has a significantly positive effect on the perception of revenue generation of medical tourism. 2.Place attachment has a significantly negative effect on the cost perception of medical tourism. 3.The benefits perceived of medical tourism has a significantly positive effect on support attitudes toward medical tourism development. Game mechanics will moderate the positive effects of personal development competitiveness on perceptions of a competitive gamified system such that perceptions are higher when the gamified system facilitates a group-based leaderboard. 4.Personal benefits moderate the positive effects of perception of economic benefits and support attitudes toward medical tourism development. Furthermore, the perceived economic benefits have greater impact on residents who gain benefits than those who do not. 5.Personal benefits moderate the positive effects of perception of environmental benefits and support attitudes toward medical tourism development. Furthermore, the perceived environmental benefits have greater impact on residents who gain benefits than those who do not. |
第三語言摘要 | |
論文目次 |
目錄 目錄 I 表目錄 II 圖目錄 III 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究流程 3 第二章 文獻探討 5 第一節 金門縣現況分析 5 第二節 醫療旅遊 6 第三節 地方依戀 8 第四節 醫療旅遊影響認知 9 第五節 醫療旅遊發展支持態度 10 第三章 研究方法 12 第一節 研究架構 12 第二節 研究假設 12 第三節 研究變項操作型定義與衡量 16 第四節 研究對象與範圍 19 第五節 資料分析方法 19 第四章 實證分析結果 21 第一節 樣本結構分析 21 第二節 研究變項之因果關係 23 第三節 個人獲益在獲益認知(成本認知)與醫療旅遊發展支持態度間的調節作用 29 第五章 研究結論與建議 31 第一節 研究結論與發現 31 第二節 研究限制 34 參考文獻 36 附錄:正式問卷 46 表目錄 表2-1醫療旅遊定義 6 表4-1正式樣本特性 22 表4-2研究構面之信效度表 25 表4-3負荷量-跨負荷量矩陣 26 表4-4區別效度表 27 表4-5研究模型路徑分析結果表 29 表4-6個人獲益調節作用的比較 30 表5-1研究假說資料彙整表 31 圖目錄 圖1-1研究流程圖 4 圖3-2研究架構圖 12 圖4-1本研究相關變數之因果關係路徑圖 28 |
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