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中文論文名稱 雲端協同平台與新產品開發績效之關聯性研究
英文論文名稱 A Research of the Correlation between Cloud Collaborative Platform and New Product Performance
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 100
學期 2
出版年 101
研究生中文姓名 張婷雅
研究生英文姓名 Ting-Ya Chang
學號 699610233
學位類別 碩士
語文別 中文
口試日期 2012-05-28
論文頁數 85頁
口試委員 指導教授-楊立人
委員-汪美玲
委員-張雍昇
委員-呂世通
中文關鍵字 雲端協同平台  跨部門整合  顧客關係管理  創新能力  新產品開發績效 
英文關鍵字 cloud collaborative platform  cross department integration  customer relationship management  innovation ability  new product performance 
學科別分類 學科別社會科學管理學
中文摘要 在面臨與日俱增的市場競爭下,企業為求維持生存和競爭優勢,愈來愈依賴創新以提高其競爭力。許多企業面臨被競爭者所取代的威脅,也逐漸意識到新產品的創新是企業進行差異化與領先競爭者的重要途徑,持續不斷地創新將是現今企業取得與維持競爭優勢的不二法門。近年來,雲端技術的出現,可協助企業節省營運成本及提昇企業運作效率,並且可以創造新的獲利空間。透過雲端協同平台,在開發新產品的過程中縮短了資料傳輸的時間,也加快了新產品開發的進度。
為探討企業使用雲端協同平台對新產品開發績效之影響,本研究採問卷調查法進行研究,並採用樣本資料分析、敘述性統計分析、因素分析、信效度分析、相關分析及迴歸分析進行假說檢定。研究結果發現:(1)企業使用雲端協同平台對新產品開發績效有顯著正向影響。(2)企業使用雲端協同平台對跨部門整合有顯著正向影響。(3)跨部門整合對於新產品開發績效有顯著正向影響。(4)企業使用雲端協同平台對創新能力有顯著正向影響。(5)創新能力對新產品開發績效有顯著正向影響。(6)顧客關係管理對創新能力與新產品開發績效有顯著干擾效果。
英文摘要 Firms rely on innovations to achieve and sustain competitive advantages in ever-changing markets. Many firms are facing a threat of being replaced by competitors, and realize that innovating new products is an important way to differentiate and get ahead on competitors. So continually innovating is the one and only way for firms to achieve and sustain competitive advantages. Recently, the appearance of cloud computing technique, it can assist firms in reducing operation budget and promoting efficiency, and can make a profit. Through cloud collaborative platform, it can shorten data transmission hours in process of developing new products, and accelerate new products’ rate of progress.
This study investigated the effect of cloud collaborative platform on new product performance, and further explored the role of the overall process by questionnaire. And this study used data analysis including sample data analysis, descriptive statistic analysis, factor analysis, reliability and validity analysis, correlation analysis, and regression analysis. The results of this study show that:(1)cloud collaborative platform related to new product performance, (2) cloud collaborative platform related to cross department integration, (3) cross department integration related to new product performance, (4) cloud collaborative platform related to innovation ability, (5) innovation ability related to new product performance, (6)customer relationship management has confounding effect between innovation ability and new product performance.
論文目次 目錄………………………………………………………………………………….....I
表目錄………………………………………………………………………………..III
圖目錄……………………………………………………………………………......IV
第一章 緒論...............................................1
1.1研究背景與動機.........................................1
1.2 研究目的..............................................3
1.3研究流程...............................................3
第二章 文獻探討...........................................5
2.1雲端協同平台...........................................5
2.1.1雲端運算的定義.......................................5
2.1.2雲端服務的架構.......................................6
2.1.3雲端協同平台的概念...................................8
2.1.4新產品開發導入雲端協同平台前後流程..................10
2.2跨部門整合............................................11
2.2.1跨部門整合的概念....................................11
2.2.2跨部門整合的定義....................................11
2.3顧客關係管理..........................................14
2.3.1顧客關係管理的概念..................................14
2.3.2顧客關係管理的管理架構..............................15
2.3.3顧客關係管理之實施流程..............................16
2.4創新能力..............................................17
2.4.1創新的定義..........................................17
2.4.2創新的類型..........................................19
2.4.3新產品的創新程度分類................................22
2.5新產品開發績效........................................23
2.6假設發展..............................................26
2.6.1雲端協同平台對於新產品開發績效的影響................26
2.6.2雲端協同平台對於跨部門整合的影響....................27
2.6.3跨部門整合對於新產品開發績效的影響..................28
2.6.4雲端協同平台對於創新能力的影響......................29
2.6.5創新能力、顧客關係管理與新產品開發績效三者之關係....29
第三章 研究方法..........................................31
3.1研究架構..............................................31
3.2研究假設..............................................32
3.3研究變數之操作性定義與衡量............................32
3.3.1雲端協同平台之操作性定義............................32
3.3.2跨部門整合之操作性定義..............................34
3.3.3顧客關係管理之操作性定義............................34
3.3.4創新能力之操作性定義................................35
3.3.5新產品開發績效之操作性定義..........................36
3.4研究對象與來源........................................37
3.5資料分析方法..........................................38
第四章 研究結果與資料分析................................41
4.1樣本資料分析..........................................41
4.2 研究構面之平均值與標準差統計分析.....................43
4.2.1 雲端協同平台.......................................43
4.2.2 跨部門整合.........................................44
4.2.3 顧客關係管理.......................................45
4.2.4 創新能力...........................................46
4.2.5 新產品開發績效.....................................47
4.3 研究構面之因素分析...................................48
4.3.1 雲端協同平台.......................................49
4.3.2 跨部門整合.........................................50
4.3.3顧客關係管理........................................50
4.3.4 創新能力...........................................51
4.3.5 新產品開發績效.....................................51
4.4 研究構面之信度與效度分析.............................52
4.5 相關分析.............................................55
4.6 迴歸分析.............................................56
4.6.1 雲端協同平台對於新產品開發績效之關係...............56
4.6.2 雲端協同平台對跨部門整合之關係.....................57
4.6.3 跨部門整合對雲端協同平台與新產品開發績效的中介效果.58
4.6.4 雲端協同平台對創新能力之關係.......................59
4.6.5 創新能力對新產品開發績效之關係.....................60
4.6.6 顧客關係管理對創新能力與新產品開發績效的干擾效果...61
第五章 結論與建議........................................65
5.1 結果與討論...........................................65
5.2 研究限制.............................................67
5.3 未來研究建議.........................................68
參考文獻.................................................70
附錄 中文問卷...........................................82

表目錄
表2-1 雲端運算的定義表…………………………………………………………...6
表2-2 雲端運算服務市場三大區隔………………………………………………...7
表2-3 新產品開發導入雲端協同平台前後流程………………………………….10
表2-4 跨部門整合之定義………………………………………………………….12
表2-5 創新定義之彙整…………………………………………………………… 18
表2-6 創新類型之分類…………………………………………………………….20
表2-7 新產品創新程度分類……………………………………………………….22
表2-8 新產品開發績效文獻彙整………………………………………………….26
表3-1 雲端協同平台構面量表…………………………………………………….33
表3-2 跨部門整合構面量表……………………………………………………….34
表3-3 顧客關係管理衡量問項…………………………………………………….35
表3-4 創新能力衡量問項…………………………………………………………..36
表3-5新產品開發績效衡量問項……………………………………………………37
表3-6 KMO參考標準………………………………………………………………….39
表4-1 樣本次數分配表……………………………………………………………..42
表4-2雲端協同平台構面問項之敘述統計量………………………………………44
表4-3 跨部門整合構面問項之敘述統計量………………………………………..45
表4-4 顧客關係管理構面問項之敘述統計量……………………………………..46
表4-5 創新能力構面問項之敘述統計量…………………………………………..47
表4-6 新產品開發績效構面問項之敘述統計量…………………………………..48
表4-7各構面之KMO值與Bartlett球型檢定表……………………………………..49
表4-8 雲端協同平台因素分析表………………………………………………….49
表4-9 跨部門整合因素分析表………………………………………………….....49
表4-10 顧客關係管理因素分析表………………………………………………...50
表4-11 創新能力因素分析表……………………………………………………...51
表4-12 新產品開發績效因素分析表……………………………………………...52
表4-13 各構面之信度與效度分析………………………………………………...53
表4-14 各構面變項之相關分析…………………………………………………...55
表4-15 雲端協同平台與新產品開發績效之迴歸分析…………………………...57
表4-16 雲端協同平台與跨部門整合之迴歸分析………………………………...58
表4-17 雲端協同平台、跨部門整合與新產品開發績效之層級迴歸分析………59
表4-18 雲端協同平台與創新能力之迴歸分析…………………………………...60
表4-19 創新能力與新產品開發績效之迴歸分析………………………………...61
表4-20 創新能力與顧客關係管理對市場績效之層級迴歸分析………………...63
表4-21 創新能力與顧客關係管理對專案績效之層級迴歸分析………………...64

圖目錄
圖1-1 研究流程圖…………………………………………………………………...4
圖2-1 顧客關係管理三階段……………………………………………………….15
圖2-2 新產品創新程度分類圖…………………………………………………….23
圖3-1 研究架構…………………………………………………………………….31
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