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中文論文名稱 女性企業家的人格特質、創業動機與創業績效間關係之探討
英文論文名稱 The Relationships among Personality,Motivation and Performance for Female Entrepreneurs
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration
學年度 97
學期 2
出版年 98
研究生中文姓名 林麗玉
研究生英文姓名 Li-Yu Lin
電子信箱 jdec@seed.net.tw
學號 796610102
學位類別 碩士
語文別 中文
口試日期 2009-06-09
論文頁數 89頁
口試委員 指導教授-王居卿
指導教授-楊立人
委員-余坤東
委員-曾義明
中文關鍵字 女性企業家  人格特質  創業動機  創業績效 
英文關鍵字 Female Entrepreneurs  Personality  Motivation  Business Performance 
學科別分類 學科別社會科學管理學
中文摘要 本研究旨在探討女性創業家的人格特質、創業動機、與創業績效之關係。本研究從相關的文獻探討開始著手,再根據其理論基礎建立本研究之架構與假設,並選用適當的量表為研究工具,採用便利抽樣法進行抽樣,經抽取台灣中小企業創業廠商之女性企業會員,以電話聯絡確定公司由其創立並繼續經營,且其願意接受問卷調查則成為本研究樣本而郵寄問卷調查。本研究共發放360份問卷,有效回收樣本294份,有效回收率為81%。針對回收的有效樣本294份資料,進行信度分析、敘述性統計、因素分析、t 檢定及變異數分析、相關分析及多元逐步迴歸分析。經實證分析和討論後,有以下重要發現:1. 人格特質對創業動機有顯著正向影響,其中女性創業者人格特質若傾向內控型,其創業動機愈傾向拉式動機;而女性創業者人格特質若傾向外控型,則其創業動機傾向推式動機。2. 人格特質對創業績效有顯著的正向影響,其中女性創業者人格特愈傾向內控型者,其創業績效愈好。3. 創業動機對創業績效有顯著的正向影響,其中女性創業者創業動機愈傾向拉式動機,其創業績效愈好。
英文摘要 The main purpose of this research is trying to find the relationships among personal traits, motivation, and business performance in female entrepreneurs. This research is begun to set about from relevant references, and then set up structure and hypotheses of this research according to its theoretical foundation, select proper scale for study tool. The convenience sampling is used select from the female entrepreneurs of small and medium size companies. First of all, telephone calls are made to confirm the foundation and continuous operation of the sampling companies. Then, the questionnaires are distributed by mails as research population. The research is distributing questionnaires of 360 copies in total. The effective response sample is 294 copies which account for effective rate of 81%. Basing on these effective responses, several quantitative analytical methods are used like the reliability, descriptive statistics, facto analysis, t-test, one way ANOVA, correlation analysis and multiple regression analysis. After the empirical research, the major findings as follows:
1. The personal traits have significant effect on the entrepreneurial motivation. For female entrepreneurs, if the personal traits are internal locus of control; then, the motivation is tended to be “pull” type. The external locus of control one is more push type.
2. The personal traits have significant effect on the entrepreneurial performance. Moreover, the internal locus of control of female entrepreneurs will have better entrepreneurial performance than the other one.
3. The motivation has significant effect on the entrepreneurial performance. Moreover, the pull-type motivational female entrepreneurs will have better entrepreneurial performance than the other one.
論文目次 目 錄
頁次
目錄 I
表目錄 Ш
圖目錄 V
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究範圍與對象 6
第四節 研究流程 7
第五節 論文架構 9
第二章 文獻探討 11
第一節 女性創業家 11
第二節 人格特質 13
第三節 創業動機 20
第四節 創業績效之衡量 24
第五節 各研究變數間之關聯性推論 26
第三章 研究方法 31
第一節 研究架構 31
第二節 研究假設 32
第三節 變數定義與衡量 32
第四節 研究對象與抽樣設計 36
第五節 資料分析方法 37
第四章 資料分析 39
第一節 預試分析 39
第二節 樣本結構分析 41
第三節 因素分析及內部一致性分析 44
第四節 差異性分析 48
第五節 人格特質、創業動機與創業績效關聯性探討 55
第六節 創業動機中介效果之探討 61
第五章 結論與建議 65
第一節 結論 65
第二節 管理意涵 68
第三節 研究限制 69
第四節 建議 70
參考文獻 72
中文部份 72
外文部份 76
網站 86
附錄:問卷 87






















表 目 錄
表2-1 創業家的定義 12
表2-2 女性創業家的定義 13
表2-3 創業家人格特質研究彙整表 19
表2-4 國內女性創業動機 21
表2-5 國外女性創業動機 23
表4-1各構面之 Cronbach’s α 係數 40
表4-2-1樣本之基本資料 42
表4-3-1人格特質因素之KMO與Bartlett檢定 44
表4-3-2人格特質構面之因素分析 45
表4-3-3創業動機因素之KMO與Bartlett檢定 46
表4-3-4創業動機構面之因素分析 46
表4-3-5各構面信度分析表 48
表4-4-1年齡在人格特質各構面之差異分析 49
表4-4-2不同年齡在外控型人格之事後比較分析表 50
表4-4-3教育在人格特質各構面之差異分析 50
表4-4-4不同教育在內控型人格之事後比較分析表 51
表4-4-5年齡在創業動機構面上之差異分析 52
表4-4-6教育程度在各創業動機構面上之差異分析 52
表4-4-7在年齡與教育在創業績效上之差異分析 53
表4-4-8創業年限在創業績效上之差異分析 53
表4-4-9公司類別在創業績效上之差異分析 54
表4-4-10公司型態在創業績效上之差異分析 54
表4-4-11員工人數在創業績效上之差異分析 54
表4-5-1創業績效與人格特質、創業動機之整體相關分析表 55
表4-5-2人格特質、創業動機各構面與創業績效相關係數表 56
表4-5-3人格特質對創業動機影響之迴歸分析彙整表 57
表4-5-4人格特質之構面對創業拉式動機之複迴歸分析彙整表 57
表4-5-5人格特質之構面對創業推式動機之複迴歸分析彙整表 58
表4-5-6人格特質對創業績效之迴歸分析彙整表 59
表4-5-7人格特質各構面對創業績效之複迴歸分析彙整表 60
表4-5-8創業動機對創業績效之迴歸分析彙整表 60
表4-5-9創業動機各構面對創業績效之複迴歸分析彙整表 61
表4-6-1創業動機與人格特質對創業績效之層級迴歸分析彙整 63
表4-6-2假設驗證結果ㄧ覽表 64









圖 目 錄
圖1-1 研究流程 8
圖3-1 研究架構 31

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三、網站
美國商業部(1986)。http://www.commerce.gov/。
Global Entrepreneurship Monitor. http://www.ebst.dk/
The National Foundation of Women Business Owner, NFWBO (2008). Women-Owned Businesses in the United States, 2006: A Fact Sheet. http://www.nfwbo.org/
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