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系統識別號 U0002-2606200615183000
中文論文名稱 由線上遊戲探討虛擬社群中信任與自我揭露的相關問題
英文論文名稱 Using Online Game to Explore Virtual Community between Trust and Self-disclosure
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 94
學期 2
出版年 95
研究生中文姓名 薛杏楷
研究生英文姓名 Hsing-Kai Hsueh
學號 693450784
學位類別 碩士
語文別 中文
口試日期 2006-06-15
論文頁數 80頁
口試委員 指導教授-徐悌
委員-許金田
委員-黃國隆
委員-徐悌
中文關鍵字 線上遊戲  虛擬社群  信任  自我揭露 
英文關鍵字 Online Game  Virtual Community  Trust  Self-disclosure 
學科別分類 學科別社會科學管理學
中文摘要 本研究利用「天堂II」此一線上遊戲深入探討虛擬社群成員間的信任以及自我揭露;信任的因素可分為正直、忠誠、能力、開放、一致、關懷。而自我揭露方面乃是利用五個構面來衡量,分別是誠實、動機、自信、深度、數量,本研究便以此五個構面作為我們分析自我揭露的五個因素;本研究並建立「自我揭露的時機」時間變數,企圖找出各統計變數對自我揭露時機的影響。
取樣對象是參與「天堂二」線上遊戲的成員,取樣方法採用網路問卷,正式問卷共計30天回收624份問卷,有效問卷樣本共計552份。
研究結果顯示:樣本男女性比例為6:4,且遊戲人口教育程度多為大學(學院),最大職業族群是服務業,年齡多為26〜30歲。多變量變異數分析結果顯示線上遊戲玩家的性別、教育程度、年齡都對線上遊戲玩家間信任因素存在顯著差異,線上遊戲玩家的性別和年齡對線上遊戲玩家間自我揭露因素存在顯著差異;相關分析結果顯示信任與自我揭露變數間存在相關;多元回歸結果顯示人口統計變數、信任因素、自我揭露因素皆對自我揭露的時機存在顯著影響。
英文摘要 The purpose of the research was to explore the relationships between trust and self-disclosure amount members of a virtual community using the online game of “Lineage II”. Trust is generally composed of six items, namely, integrity , consistency, loyalty, ability, openness, and benevolence, whereas self-disclosure consists of five items, including honest intent, positivness, amount, and depth. The research also examined the timing of self-disclosure and its association with demographics of the community members.

The research relied on the virtual community as its population to draw the sample. 624 returns were received within a period of 30 days. Of which 552 were deemed complete and good ones and were used for the statistical analyses.

The results of the study revealed that 1) the proportions of men and women were 6:4; 2) the largest block of players was in the age group of 26-30; and 3) most of the members were college graduates and worked in the service industry.

Results of the MNAOVA analysis showed that the online game players’ sex, education attainment, and age all made difference in terms of trust and self-disclosure. While there was a moderate and positive correlation between trust and self-disclosure, a regression analysis discovered that demographic parameters, trust, and self-disclosure all had their contributions toward the self-disclosure timing.
論文目次 第一章 緒論...........................................1
1.1 研究背景..........................................1
1.2 研究動機..........................................2
1.3 研究目的..........................................3
1.4 論文流程..........................................4
第二章 文獻探討.......................................5
2.1 線上遊戲天堂II(Lineage II) .......................6
2.2 虛擬社群定義.....................................10
2.3 信任.............................................11
2.4 自我揭露.........................................18
第三章 研究方法......................................24
3.1 研究架構.....................................25
3.2 變數定義.....................................25
3.3 研究假設.....................................26
3.4 問卷.........................................28
3.5 前測結果.....................................34
3.6 正式問卷.....................................38
3.7 資料分析方法.................................38
第四章 統計分析......................................39
4.1 基本敘述統計與列聯檢定.......................39
4.1.1 性別與年齡的分配.......................39
4.1.2 教育程度與性別的分配...................40
4.1.3 職業與每次遊戲時數之分配...............41
4.1.4真實性別與遊戲中角色性別的分配..........41
4.2 效度(因素)分析與信度分析...................42
4.2.1 信度分析...............................42
4.2.2 因素分析...............................44
4.3 人口統計變數對信任因素之MANOVA分析...........47
4.4 人口統計變數對自我揭露因素之MANOVA分析.......49
4.5 信任與自我揭露之間的相關分析.................51
4.6 迴歸分析.....................................53
第五章 討論..........................................56
5.1 人口統計變項之間的關係.......................56
5.2 線上遊戲成員人口統計變項與信任的關係.........57
5.3 線上遊戲成員人口統計變項與自我揭露的關係.....60
5.4 信任變項與自我揭露變項間的相關結果...........62
5.5 人口統計變數對自我揭露時機的影響.............64
5.6 信任變數對自我揭露時機之因素關係.............65
5.7 自我揭露變數對自我揭露時機之因素關係.........65
第六章 結論..........................................66
6.1 相關研究.....................................66
6.2 研究架構與樣本...............................66
6.3 討論.........................................67
6.3.1 人口統計變項之間的關係.................67
6.3.2 線上遊戲成員人口統計變數與信任因素關係.67
6.3.3 線上遊戲成員人口統計變數與自我揭露因素關係...................................................68
6.3.4人口統計變數對自我揭露時機..............69
6.4 研究結果與貢獻...............................69
6.5 研究限制.....................................70
6.6 未來研究方向.................................70

參考文獻.............................................71
一 中文部分......................................71
二 英文部分......................................72
三 網站部分......................................74

附錄一 前測問卷......................................75
附錄二 正式問卷......................................78
表目錄
表2-1 虛擬社群的定義..............................................................................11
表2-2 信任主要的研究途徑......................................................................12
表2-3 信任的定義......................................................................................13
表2-4 信任的變數(構面)......................................................................17
表3-1 信任的變數定義..............................................................................25
表3-2 自我揭露的變數定義......................................................................25
表3-3 因素負荷量所需基本樣本數..........................................................34
表3-4 KMO 統計量的判斷原理..................................................................35
表3-5 Cronbach α意義表........................................................................35
表3-6 信任的信度分析..............................................................................36
表3-7 自我揭露的信度分析......................................................................37
表4-1 樣本性別與年齡列聯表..................................................................39
表4-2 樣本教育程度與性別列聯表..........................................................40
表4-3 職業與每次遊戲時數分配列聯表..................................................41
表4-4 真實性別與遊戲中性別的分配表..................................................41
表4-5 信任信度分析..................................................................................42
表4-6 信任因素分析 反映像(anti-image)相關矩陣............................42
表4-7 自我揭露信度分析..........................................................................42
表4-8 自我揭露因素分析 反映像(anti-image)相關矩陣....................43
表4-9 信任因素轉軸後的成分矩陣..........................................................44
表4-10 信任變項間之相關分析表............................................................45
表4-11 自我揭露因素轉軸後的成分矩陣................................................45
表4-12 自我揭露變相間之相關分析表....................................................46
表4-13 人口統計變數對信任之Wilks`Lambda表....................................47
表4-14 人口統計變數對信任之MANOVA分析摘要表................................48
表4-15 人口統計變數對自我揭露之Wilks`Lambda表............................49
表4-16 人口統計變數對自我揭露之MANOVA分析摘要表........................50
表4-17 信任與自我揭露相關分析表........................................................51
表4-18 性別區分表....................................................................................53
表4-19 人口統計變數、信任變數、自我揭露變數對自我揭露時機之迴歸分析摘要表................................................................................54
表4-20 人口統計變數、信任變數、自我揭露變數對自我揭露時機之迴歸分析係數表................................................................................55
表5-1性別與信任之研究假說與統計結果..............................................57
表5-2教育程度與信任之研究假說與統計結果......................................57
表5-3年齡與信任之研究假說與統計結果..............................................58
表5-4性別與自我揭露之研究假說與統計結果......................................60
表5-5教育程度與自我揭露之研究假說與統計結果..............................60
表5-6年齡與自我揭露之研究假說與統計結果......................................61
表5-7信任與自我揭露之研究假說與統計結果......................................62
表5-8人口統計變數對自我揭露時機之迴歸分析統計結果..................64
表5-9信任對自我揭露時機之迴歸分析統計結果..................................65
表5-10自我揭露變數對自我揭露時機之迴歸分析統計結果................65

圖目錄


圖1-1論文流程.............................................................................................4
圖2-1文獻探討架構.....................................................................................5
圖2-2人類種族以及職業分布.....................................................................7
圖2-3精靈種族以及職業分布.....................................................................8
圖2-4黑暗精靈種族與職業分布.................................................................8
圖2-5 半獸人種族與職業分布....................................................................9
圖2-6 矮人種族與職業分布........................................................................9
圖2-7 組織信任的組合模型......................................................................15
圖2-8 社會滲透楔形模式..........................................................................19
圖3-1研究架構...........................................................................................24
圖3-2 量表發展流程..................................................................................28


參考文獻 中文部分
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2.吳姝蒨(1996):〈電腦中介傳播人際情感親密關係之研究-探訪電子佈告欄(BBS)中的「虛擬人際關係」〉。台北:國立政治大學新聞研究所碩士論文。
3.李美枝(1996):《社會心理學》,台北:大洋出版社。
4.吳明隆(2005):SPSS與統計應用分析,五南圖書。
5.邱文彬(1999):後形式思考的發展及其與人際關係之容忍性、同理心、自我揭露、自主性之關係〉。台北:國立政治大學心理學研究所博士論文。
6.邱文彬、萬金生(2005):〈網路性話題的自我揭露初探:性別差異和去個人化及話題親密性的影響〉,《教育與心理研究》28卷3期:頁495-525。
7.徐勝凌(2004):〈線上遊戲設計吸引力對顧客滿意度影響之研究〉。花蓮:國立東華大學企業管理研究所碩士論文
8.彭淑芸(2003):〈網路沉迷關聯模型之建構與連線遊戲中斷探討〉。桃園:中原大學資訊管理學系碩士學位論文
9.張紹勳(2000),研究方法,滄海書局。
10.黃鈴媚(1999):〈網路兩性親密關係發展之影響變數探討〉,「1999 年傳播與科技研討會」論文。新竹:國立交通大學傳播研究所。
11.楊牧貞、黃光國(1980):〈自我揭露的楔型模式極其相關變項〉,《中華心理學刊》26 卷1 期:頁51-70。
12.薛怡青(2001):《台灣BBS 使用者之自我揭露、名片檔自我呈現意願與暱稱認知之初探》。新竹:國立交通大學傳播研究所碩士論文。

英文部分
1.Altman, I., & Taylor, D. A. (1973). Social penetration:The development of interpersonal relationship. New York:Holt, Rinehart & Winston.
2.Berg, J. H. & Archer, R. L. (1983). The disclosure-liking relationship: Effects of self-perception, order of disclosure, and topical similarity. Human Communication Research, 10, 269-281.
3.Bigley, G. A., and Pearce, J. L.(1999). Straining for Shared.
4.Butler, J. K. (1991).Toward understanding and measuring conditions of trust: Evolution of a conditions of trust inventory. Journal of Management,17(3),643-663.
5.Chelune, G. J., Waring, E. M., Vosk, B. N., Sultan, F. E., & Ogden, J. K. (1984).Self-disclosure and its relationship to marital intimacy. Journal of Clinical Psychology, 40, 216-219.
6.Cozby, P. C. (1973). Self-disclosure: A literature review. Psychological Bulletin, 79, 73-91.
7.D.Gambetta ( Ed. ) ,Trust:Making and Breaking of Cooperative Realtions,(3-13),Oxford,England:Blackwell.
8.Derlega, V. J., Margulis, S.T., Metts S., & Petronio, S. (1993). Self-disclosure.Newbury Park:Sage. Electronic Frontier, Addison-Wesley, .
9.Jarvenpaa S L, Leidner D E. Communication and trust in global virtual teams. Organization Science, 1999, 10: 791~815
10.Jarvenpaa, S L, Kroll K, Leidner D E. Is anybody out there? Antecedents of trust in global virtual teams. Journal of Management Information Systems, 1998, 14(4): 29~64
11.Jettmar, E. M., & Rapp, M.W. (1996). Computer-mediated communication : a relationship perspective.
12.Joinson, A. N. (1999). Social Desirability, Anonymity and Internet-based questionnaires. Behavior Research Methods, Instruments and Computers, 31(3),433-438.
13.Joinson, A. N. (2001a). Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity. European Journal of Social Psychology, 31, 177-192.
14.Joinson, A. N. (2001b). Knowing me, Knowing you: Reciprocal self-disclosure and Internet-based surveys. Cyberpsychology and Behavior, 4(5), 587-591.
15.Lewicki,R.J.and B.B.Bunker.(1995).Trust in relationships:A model of development and decline. In.B.B.Bunker , J.Z.Rubin,& Associates(Eds.),Conflict,Cooperation,and Justice:Essay Inspired by the Work of Morton Deutsch,(133-174),San Francisco:Jossey-Bass.
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17.Meaning in Organization Science: Problems of Trust and Distrust. Academy of Management Journal,23(3),405-421.
18.Mishra,A.k. (1996) .Organizational responses to crisis : The centrality of trust. In R.M.Kramer and T.R.Tylar(Eds.),Trust in Organizations:Frontiers of Theory and Research,(261-287),Thousand Oaks,CA:Sage.
19.Mishra,A.k.(1996) .Organizational responses to crisis : The centrality of trust. In R.M.Kramer and T.R.Tylar(Eds.),Trust in Organizations:Frontiers of Theory and Research,(261-287),Thousand Oaks,CA:Sage.
20.Quatman, Teri & Swanson, Connie(2002). Academic self-disclosure in adolescence. Genetic, Social & General Psychology Monographs, 128(1), 1-29.
21.Rice R. E., & Love, G. (1987). Electronic emtion: Sociaemotional content in computer-mediated communication network. Communication Research, 14, 85-108.
22.Tardy, C., Hosman, L., & Bradac, J. (1981). Disclosing self to friends and family: Areexamination of initial questions. Communication Quarterly, 29, 263-268.
23.Walther, J. B. (1994). Anticipated ongoing interaction versus channel effects onrelational communication in computer-mediated interaction. Human Communication Research, 20(4), 473-501.
24.Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonaland hyperpersonal interaction. Communication Research. 23, 3-43.
25.Weisband, S. & Kiesler, S. (1996). Self-disclosure on computer forms:Meta-analysis and implications. Paper presented on the Conference of Human Factors in Computing Systems, Vancouver, BC, Canada.
26.Wheeless, L. R. & Grotz, J. (1976). Conceptualization and measurement of reported self-disclosure. Human Communication Research, 2, 338-346.
27.Wheeless, L. R. & Grotz, J. (1977). The measurement of trust and its relationship to self-disclosure. Human Communication Research, 3, 250-257.
28.Wheeless, L. R. (1976). Self-disclosure and interpersonal solidarity: Measurement, validation, and relationships. Human Communication Research, 3, 47-61.
29.Wheeless, L. R. (1978). A follow-up study of the relationships among trust, disclosure, and interpersonal solidarity. Human Communication Research, 4, 143-157.
30.Wheeless, L. R., Nesser, K., & McCroskey, J. C. (1976). The relationships among selfdisclosure, disclosiveness, and communication. Paper presented at the annual meeting of the Western Speech Communication Association, San Fransisco, California.
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網站部分
1.第一屆網路虛擬社區研討會
http://cindy.cis.nctu.edu.tw/MUD/96/index.html
2.第二屆網路虛擬社區研討會
http://cindy.cis.nctu.edu.tw/MUD/97/index.html
3.第三屆網路虛擬社區研討會
http://cindy.cis.nctu.edu.tw/MUD/99/papers/index.html
4.NUA Internet how many online
www.nua.ie/surveys/how_many_online/index.html
5.番薯藤2001 年台灣網路使用調查
http://survey.yam.com/
6.http://www.netvalue.com

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