系統識別號 | U0002-2506201913302900 |
---|---|
DOI | 10.6846/TKU.2019.00831 |
論文名稱(中文) | 應用察覺-動機-能力動態競爭模式分析法國線上銀行產業 |
論文名稱(英文) | Applying AMC Competitive Dynamics to Analyze Online Banking Industry in France |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 經營管理全英語碩士學位學程 |
系所名稱(英文) | Master's Program in Business and Management (English-Taught Program) |
外國學位學校名稱 | business and management |
外國學位學院名稱 | tamkang |
外國學位研究所名稱 | business and management |
學年度 | 107 |
學期 | 2 |
出版年 | 108 |
研究生(中文) | 路易斯 |
研究生(英文) | Champavier Louis |
學號 | 607585543 |
學位類別 | 碩士 |
語言別 | 英文 |
第二語言別 | |
口試日期 | 2019-06-24 |
論文頁數 | 52頁 |
口試委員 |
指導教授
-
張瑋倫
委員 - 陳立民 委員 - 解燕豪 |
關鍵字(中) |
競爭者圖像 認知-動機-能力動態競爭 線上銀行 |
關鍵字(英) |
Awareness-Motivation-Capability Competitive Dynamics Competitor Mappings |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
本研究探討法國網路銀行產業之動態,並且以市場共通性與資源相似性為基礎,分析四家網路銀行的彼此競爭關係。本研究以競爭者圖像與認知-動機-能力之競爭動態概念,來分析法國的線上銀行產業,結果顯示依據市場共同性與資源相似性的差異程度,會創造不同的競爭關係,並且產生不同的策略行動。 |
英文摘要 |
This study investigates the dynamic nature of the online banking industry in France and competitive relations on the basis of market commonality and resources similarity by focusing on four different online banks. To analyze the online banking sector in France, competitor mapping and awareness-motivation-capability competitive dynamics are applied. The results show that the different levels of market commonality and resource similarity between each online bank create different competitive relationships among these four companies which leads to different strategic actions. |
第三語言摘要 | |
論文目次 |
Table of Content Abstract 2 Table of Figures III Acknowledgement IV 1. Introduction 1 2. Literature Review 5 3. Methodology 14 3.2.1 Awareness-Motivation-Capability 16 3.2.2 Competitor Mapping 21 3.2.2.1 Market Commonality 23 3.2.2.2 Resources Similarity 24 4. Data Analysis 29 5. Conclusion 41 Bibliography 45 Table of Figures Figure 1 Analytical Framework for Competition and Business rivalry 17 Figure 2 The model of Competitive tensions 21 Figure 3 High Market Commonality and High Resource Similarity 25 Figure 4 High Market Commonality and Low Resource Similarity 26 Figure 5 Low Market Commonality and Low Resources Similarity 27 Figure 6 Low Market Commonality and High Resources Similarity 28 Figure 7 N26 as a focal firm vs Boursorama, C-Zam, Revolut on the French market 35 Figure 8 C-Zam as a focal firm vs Boursorama, N26, Revolut on the French market 36 Figure 9 Boursorama as a focal firm vs C-Zam, N26, Revolut on the French market 38 Figure 10 Revolut as a focal firm vs Boursorama, C-Zam, N26 on the French market 39 |
參考文獻 |
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