Facebook是2018年最受歡迎的社交網絡，與熟悉技術的客戶一起被稱為潛在市場。越來越多的公司在Facebook廣告中使用績效營銷 - 這種數字營銷方法之一 - 促進銷售並改善他們頁面的參與度。因此，作者進行了這項研究，以確認Facebook廣告如何使公司的銷售和參與受益。通過與其他企業主合作，兩個Facebook廣告活動在6天內運行。這些數據是從Facebook收集的，其中包括參與人數和人口統計信息。第四章也提到了兩次運動後的收入報表。從企業家的角度來看，結果是積極的，無論是在促進銷售還是改善參與。

Abstract:
Facebook, the most popular social network in 2018, is known as a potential market with tech-savvy customers. More and more companies use performance marketing in Facebook advertising - one of the digital marketing methods - to boosting sales and improving engagements to their pages. Therefore, the author has conducted this study to confirm how Facebook advertising can benefit the companies in sale and engagement. By cooperating with other business owners, two Facebook advertising campaign ran in 6 days. The data has been collected from Facebook, which included the numbers of engagements and demographic details. Income statements after two campaigns also mentioned in chapter four. From the entrepreneurs' point of view, the results are positive, both in boosting sales and in improving engagements.

List of Figures
Figure 1. Number of monthly active Facebook users worldwide as of 1st quarter 2018.	1
Figure 2. Research flow chart. (Source: Author)	5
Figure 3. Four categories of traditional marketing.	7
Figure 4. Comparisons between traditional marketing and digital marketing. (Source: Dow 2015)	8
Figure 5. An example of Facebook Ad.	12
Figure 6. The front page of case study business.	15
Figure 7. Quality and ratio of pictures on Facebook post.	17
Figure 8. The Facebook post in case study.	18
Figure 9. The Ad Consideration.	19
Figure 10. Setting for location, age, gender and languages.	20
Figure 11. Setting for budget and Schedule.	22
Figure 12. Audience size and estimated daily results in stage 1.	23
Figure 13. Confirming the advertising.	24
Figure 14. Audience size and estimated daily results in stage 2	25
Figure 15. Percentage in revenue - Stage 1	27
Figure 16. Percentage in revenue - Stage 2	28
Figure 17. Percentage in total revenue	30
Figure 18. Post engagements in stage 1	31
Figure 19. The number of people reached in stage 1	31
Figure 20. Amount spent in stage 1	32
Figure 21. Demographics in stage 1	33
Figure 22. Post engagements in stage 2	34
Figure 23. The number of people reached in stage 2	35
Figure 24. Amount spent in stage 2	35
Figure 25. Demographics in stage 2	36

 
List of Tables
Table 1. Income Statement of stage 1 (the currency is New Taiwan Dollar)	26
Table 2. Income Statement of stage 2 (the currency is New Taiwan Dollar)	27
Table 3. Total income statement (the currency is New Taiwan Dollar)	29
Table 4. Total results for engagement	37
 
Table of Contents
1	CHAPTER I. INTRODUCTION	1
1.1	Background	1
1.2	Motivation	2
1.3	Objectives	3
1.4	Scope of this study	4
1.5	Research flow chart	4
2	CHAPTER II. LITERATURE REVIEW	6
2.1	Definition of marketing	6
2.1.1	Traditional marketing	7
2.1.2	Digital marketing	8
2.2	Performance marketing	10
2.3	Facebook Advertising	11
3	CHAPTER III. RESEARCH METHOD	13
3.1	Methodology	13
3.2	Case study	14
3.2.1	Create Facebook post for advertising	14
3.2.2	Stage 1	15
3.2.3	Running Ad campaign of stage 1	19
3.2.4	Stage 2	24
4	CHAPTER IV. RESULTS	26
4.1	Profit	26
4.1.1	Stage 1	26
4.1.2	Stage 2	27
4.1.3	Total result	29
4.2	Engagement	30
4.2.1	Stage 1	30
4.2.2	Stage 2	34
4.3	General result	36
5	CHAPTER V. CONCLUSIONS AND DISCUSSIONS	38
6	REFERENCES	40

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