在現今因為時代變遷，大學社會責任在學術界正興起一陣浪潮，大學的責任範疇已經不只是在教學與學術研究，還必須負起對於社會應當有義務與責任。本研究說明大學社會責任包含內容經濟、法律、道德、自由裁量權以及環境的責任，與企業社會責任的意涵相同，再與內部創業文化、服務品質、滿意度、電子口碑，各構面關係程度進一步研究。以台灣大學的學生與教職員進行調查，收回484有效問卷並使用Spss Amos2.0加以分析，研究結果為：
一、大學社會責任對內部創業文化具有正向作用；二、大學社會責任對服務品質具有正向作用；三、大學社會責任對滿意度具有正向作用；四、服務品質對滿意度無相關；五、滿意度對電子口碑具有正向作用；六、服務品質對電子口碑具有正向作用。最後本研究提出建議為後續研究之參考。

Nowadays, due to the changes of the times, a wave of University Social Responsibility is emerging in the academic world. The scope of University Social Responsibility is not only in teaching and academic research, but also must assume the social obligations and responsibilities. This study shows that the university social responsibility includes economy, law, morality, discretion and environment, which has the same meaning as corporate social responsibility. Secondly, it demonstrates the relationship between University Social Responsibility and internal entrepreneurial culture, service quality, satisfaction and electronic word-of-mouth. Based on the survey of students and faculty in Taiwan University, 484 valid questionnaires were collected and analyzed by SPSS AMOS 2.0.
The results of the study are: 1. USR has a positive effect on internal entrepreneurial culture; 2. USR has a positive effect on service quality Positive effect; 3. USR has a positive effect on satisfaction; 4. Service quality has no correlation with satisfaction; 5. Satisfaction has a positive effect on e-WOM; 6. Service quality has a positive effect on e-WOM. Finally, this research puts suggestions for future research.

第一章 緒論	1
     1.1 研究背景	1
     1.2研究動機與目的	2
     1.3 研究流程	3
第二章文獻探討	4
     2.1 企業社會責任定義與發展	4
    2.2 大學社會責任發展與內容	8
    2.3 研究構面	10
    2.3.1內部創業文化	10
    2.3.2服務品質	11
    2.3.3滿意度	14
    2.3.4電子口碑	15
    2.4 研究假設	16
    2.4.1大學社會責任與內部創業文化之相互關聯性	16
    2.4.2大學社會責任與服務品質之相互關聯性	17
    2.4.3大學社會責任與滿意度之相互關聯性	17
    2.4.4 服務品質與滿意度之相互關聯性	18
    2.4.5服務品質與電子口碑之相互關聯性	18
    2.4.6滿意度與電子口碑之相互關聯性	19
第三章 研究方法	20
    3.1 研究概念設計	20
    3.2 變量數據之研究分析定義及衡量	21
    3.2.1大學社會責任	21
    3.2.2經濟責任	21
    3.2.3法律責任	22
    3.2.4道德責任	23
    3.2.5自由裁量權責任	24
    3.2.6環境責任	25
    3.2.7內部創業文化	26
    3.2.8服務品質	27
    3.2.9滿意度	28
    3.2.10電子口碑	29
    3.3 抽樣設計及研究對象描述	30
    3.3.1抽樣設計	30
    3.3.2  受測者描述與分析	30
    3.4 資料分析方法	32
    3.4.1結構方程模型SEM	32
    3.4.2信度分析（Reliability）	33
    3.4.3效度分析（validity Analysis）	34
第四章 資料分析與結果	35
     4.1 配適度說明	35
    4.2 信度效度說明	36
    4.2.1信度	36
    4.2.2收斂效度	37
    4.2.3區別效度	39
    4.2.4信賴區間	40
    4.3 結構模型	41
    4.3.1結構模型方程式	41
    4.3.2路徑係數驗證	43
    4.4 中介效果	46
第五章結論	48
    5.1 研究結論	48
    5.1.1大學社會責任與內部創業文化之影響	48
    5.1.2大學社會責任與服務品質之影響	49
    5.1.3大學社會責任與滿意度之影響	49
    5.1.4服務品質與滿意度之影響	50
    5.1.5服務品質與電子口碑之影響	50
    5.1.6滿意度與電子口碑之影響	51
    5.2 意涵	51
    5.3 研究限制與建議	53
    5.4未來研究	53




 
表目錄
表2-1企業社會責任定義	5
表2-2服務品質評量	13
表2-3滿意度理論	14
表3-1 大學社會責任經濟構面題項	21
表3-2大學社會責任法律構面題項	22
表3-3大學社會責任道德構面題項	23
表3-4大學社會責任自由裁量權構面題項-1	24
表3-5大學社會責任自由裁量權構面題項-2	24
表3-6大學企業社會責任環境構面題項	25
表3-7大學企業社會責任內部創業文化構面題項	26
表3-8大學企業社會責任服務品質構面題項	27
表3-9大學企業社會責任滿意度構面題項	28
表3-10大學社會責任電子口碑構面題項	29
表3-11有效樣本基本資料(484份數據)	31
表4-1驗證性因素分析CFA 測量指標	35
表4-2可靠性統計	37
表4-3信度效度分析表	38
表4-4卡方差限制-原始模型分析表	39
表4-5信賴區間分析表	40
表4-6 SEM結構方程模型配適度指標	41
表4-7線性結構模式評估	45
表4-8中介效果之直接與間接效果	46
圖目錄
圖1-1研究歷程圖	3
圖2-1企業社會責任金字塔	6
圖2-2企業社會責任同心圓	6
圖2-3服務期望流程	12
圖3-1研究設計架構圖	20
圖4-1路徑係數圖	43

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