在資訊科技發展結合全球化趨勢之下，帶動線上英語學習之新氣象，透過網路進行英語教學的線上教學型態已成為潮流。本研究旨在探討不同學習風格對線上英語教學平台知覺品質、知覺價值、購買意願之關聯性，本研究採用實證法，透過問卷的形式來蒐集資料。
結果顯示：(1)知覺品質會影響知覺價值，而知覺價值會影響到購買意願(2)主動型學習風格對知覺品質與知覺價值具顯著影響。建議線上英語教學平台業者可以積極推出學習風格分類辨識功能，讓服務或流程與客戶的學習風格達到最高的契合度。期望本研究結論能作為後續開發相關平台及研究之評估依據。

With the development of technology and the trend of globalization, the online English learning platform has become a trend in the modern society. The purpose of the study was to explore the relevance of different learning styles to the perceived quality and value, and the willingness to purchase of the online English teaching courses. This study was conducted with an Empirical Research to collect data through questionnaires.
Results: (1) Perceived quality affects the perceived value, and the perceived value affects the purchase intention of clients. (2) Active learning styles has a significant impact on perceived quality and value. It is suggested that the online English teaching platform industry can actively promote the learning style classification recognition function, so that the service and the customer's learning style can achieve the highest degree of fit. It is expected that the conclusion of this study can serve as a basis for follow-up development related platforms and research evaluation.

主目錄	IV
第一章	導論	1
第一節	研究背景與動機	1
第二節	研究目的	2
第三節	研究流程	3
第二章	文獻探討	5
第一節	數位學習	5
第二節	知覺品質	6
第三節	知覺價值	7
第四節	購買意願	8
第五節	學習風格	8
第三章	研究方法	12
第一節	研究假設與研究架構	12
第二節	研究對象與問卷設計	14
第四章	資料分析	16
第一節	問卷回收狀況	16
第二節	樣本結構分析	16
第三節	信度與效度分析	17
第四節	假設檢定	20
第五章	研究討論	26
第一節	討論	26
第六章	結論	28
第一節	研究結論與建議	28
第二節	管理意涵	30
第三節	研究限制與後續研究建議	30
參考文獻	32
附錄 問卷	38
表目錄	VI
表2-1學習風格理論整理	10
表3-1問卷設計參考來源	14
表 4-1：施測樣本分佈情形	16
表4-2：知覺品質各構面因素負荷量與信度值	18
表4-3：各構面因素負荷量與信度值	19
表4-4：假說驗證結果表(Bootstrapping n=5000)	21
表4-5：學習風格在購買意願上之ANOVA分析結果表	22
表4-6：學習風格在知覺品質上之ANOVA分析結果表	23
表4-7：學習風格在知覺價值上之ANOVA分析結果表	24
表4-8：假設驗證結果	24
圖目錄	VII
圖1-1 研究流程圖	4
圖3-1研究架構圖	13

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