自工業革命以來，人類大量使用能源取代傳統勞力，而能源的供需多偏重於不可再生的化石燃料及核能，長久以來不僅使得能源枯竭，排放出的溫室氣體更導致全球暖化日益加劇。有鑑於此，近年來人類開始積極開發再生能源，根據國際能源總署統計資料顯示，再生能源的裝置量於2015年首度超越燃煤，同時全球每天安裝超過50萬片的太陽能板，可見綠色議題逐漸成為各國政府與民間團體的共識。由於台灣新政府廢除核能的政策明確，因此在綠色環境的要求之下以再生能源補足未來用電缺口勢在必行。為探討綠色能源在台灣未來發展的策略，本研究以科技接受模式探討消費者對於裝設有太陽能設備之建築的瞭解狀況及使用態度，並藉由使用態度推測其採購意願；此外本研究加入電價趨勢及綠色意識作為檢測變數，以瞭解電價趨勢與綠色意識對於使用態度及採購意願的影響，給予政府作為發展太陽能計畫之參考。

After the Industrial Revolution, the reliance on labor in mass production has been greatly reduced. The surge in energy consumption due to the dependence on machineries has contributed to the increased emission of greenhouse gases. To combat global warming, the usage of renewable green energy must be promoted. Statistics from the International Energy Agency (IEA) showed that renewables have surpassed coal as the largest source of installed power capacity in the world with about half a million solar panels being installed every day around the world. At the same times, Taiwanese government has planned to pursue the gradual abolition of nuclear plants. For the above reasons, solar energy is best way to solve power shortages. With the rise of green awareness in using green energy, this study applies Technology Acceptance Model (TAM) to investigate consumer intention and attitude in the purchase of solar energy equipment. By exploring consumer purchasing behavior through their usage attitude, we are able to hypothesize the electricity price trend and green awareness in order to deduce the relationship between usage attitude and purchasing behavior. The results show that the electricity price trend and green awareness can significantly affect usage attitude and purchasing behavior in the TAM.

Contents
中文摘要	I
英文摘要	II
List of Figures	VI
List of Tables	VII
Chapter 1 Introduction	1
1.1 General Background	1
1.2 Research Purpose and Hypothetical Model 6
Chapter 2 Literature Review 8
2.1 Grid-connected Photovoltaic Power System 8
2.2 Technology Acceptance Model (TAM) 9
2.2.1 Theory of Reasoned Action (TRA) 9
2.2.2 Theory of Planned Behavior (TPB) 11
2.2.3 Technology Acceptance Model (TAM)	12
2.2.4 Perceived Safety (PS) 15
2.3 Green Awareness 16
2.4 Electricity Price Trend 18
Chapter 3 Methodology 21
3.1 Sample and Data Collection 21
3.2 Measure Scale 21
3.3 Statistical Data Analysis 22
Chapter 4 Results 23
4.1 Descriptive Statistics and Covariance Matrix 23
4.2 Confirmatory Factor Analysis (CFA) 28
4.3 Structural Equation Model Analysis and Hypothesis Test Results 30
Chapter 5 Conclusions and Managerial Implications 35
Chapter 6 Limitations and Future Study 40
Reference 41
Appendix 50

List of Figures
Figure 2.1 Theory of Reasoned Action (TRA) 10
Figure 2.2 Theory of Planned Behavior (TPB) 12
Figure 2.3 Technology Acceptance Model (TAM) 13
Figure 2.4 Hypotheses on the Proposed Model 20
Figure 4.1 Structural Equation Modeling (SEM) 34

List of Tables
Table 3.1 Operational Definition and Measurements 22
Table 4.1 Socio-demographic Profile 24
Table 4.2 Using Experience and Understanding 26
Table 4.3 Covariance Matrix and Descriptive Statistics 27
Table 4.4 Results of Confirmatory Factor Analysis (CFA) 29
Table 4.5 The Results of Hypotheses 31

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