由於全球高度競爭，台灣網通產業為滿足客戶需求，透過供應鏈協同合作方式，藉以降低作業風險以獲取較佳之企業績效與顧客滿意度。
    本研究主要在探討供應鏈協同價值創新合作程度、供應鏈能力與競爭優勢之間的關聯性，透過實際調查國內網通產業上、中、下游樣本，共計回收465份問卷。本研究透過線性結構化方程式模式，針對供應鏈協同價值創新合作程度、供應鏈能力與競爭優勢的影響進行實證分析，並驗證多階層(上、中、下游)的調節效果。
    研究結果發現，供應鏈協同價值創新程度對競爭優勢的影響中，供應鏈能力具部分中介效果。同時經由調節效果分析可得知，供應鏈層級(上、中、下游)在供應鏈協同價值創新合作程度、供應鏈能力與競爭優勢具有部分調節效果。
    未來研究方向可將資料進行階層線性模式分析，以探勘新的求解及考慮供應鏈協同價值創新合作程度為應變項進行探討。

Due to the intensive global competition, Taiwan’s networking communication industry generally adopt a supply chain cooperation mode of competition strategy in order to meet customer demands. In addition, the basic purpose of business is getting better business performance and customer satisfaction by reducing the risks in any operating process.
    With literature review, this study proposes a theoretical research framework, and tests by some hypotheses. This study mainly investigates of relationships among the supply chain collaboration in value innovation, supply chain capabilities, and competitive advantage. The present study collects 465 of Taiwan networking communication industry samples. By structural equation modeling (SEM) analysis, this study gets some empirical evidences among the three research variables, and verifies the moderating effect of supply chain hierarchical layer.
    The research results indicate that supply chain capabilities serves as a partial mediator between supply chain collaboration in value innovation and competitive advantage. The other findings specify the supply chain hierarchical layer moderating effect partially in supply chain collaboration in value innovation, supply chain capabilities, and competitive advantage.
Further research topic might include model formulation of hierarchical linear modeling (mutil-level model), development of new solution procedures, and consideration of the degree of collaborative innovation for Supply Chain Value be dependent variables parameters.

謝辭	Ⅰ
摘要	Ⅱ
Abstract	Ⅲ
圖目錄	V
表目錄	VI
第一章  緒論
1.1  研究背景與動機	1
1.2  研究目的	3
1.3  研究流程	4
第二章  文獻回顧
2.1  供應鏈協同價值創新合作程度	5
  2.1.1  供應鏈的定義	5
  2.1.2  供應鏈管理的定義	8
2.1.3  供應鏈協同合作定義	10
2.1.4  價值創新	13
2.1.5  供應鏈協同價值創新合作關係	18
2.2  供應鏈層次	19
2.3  供應鏈能力	23
2.4  競爭優勢	26
2.5  網通產業簡介	31
  2.5.1  產業結構	31
  2.5.2  產業現況	31
2.6  研究假設	41
  2.6.1  供應鏈協同價值創新合作程度與供應鏈能力之關聯性	41
  2.6.2  供應鏈協同價值創新合作程度與競爭優勢之關聯性	41
2.6.3  供應鏈能力與競爭優勢之關聯性	42
2.6.4  供應鏈協同價值創新合作程度與供應鏈能力與競爭優
勢之關係	45
2.6.5  供應鏈層級的調節效果	45
2.7  研究地圖	47
第三章  研究設計
3.1  研究架構	49
3.2  操作型定義與衡量工具	50
  3.2.1  供應鏈協同價值創新合作程度	50
  3.2.2  供應鏈能力	51
3.2.3  競爭優勢	52
3.3  研究對象	54
3.4  資料分析方法	54
  3.4.1  敘述性分析	54
  3.4.2  信度分析	54
  3.4.3  效度分析	54
  3.4.4  結構性方程式	55
3.5  問卷預試與信效度分析	55
第四章  資料分析與結果                                           
4.1  樣本結構分析	57
4.2  估計方法選擇	61
4.3  測量模型分析	62
  4.3.1  驗證性因素分析	62
  4.3.2  信度分析	63
  4.3.3  效度分析	64
4.4  相關分析	66
4.5  研究假設檢定	67
4.6  供應鏈層級上、中、下游三群體之分析	70
第五章  管理意涵與結論
5.1  研究結果	74
5.2  管理意涵	75
5.3  結論	77
5.4  後續研究建議	78
參考文獻	79
中文文獻	79
英文文獻	80
附錄
問卷	88
圖目錄
圖 1-1  研究流程	4
圖 2-1  供應鏈圖	20
圖 2-2  供應鏈系統圖	21
圖 2-3  多階供應鏈各階層連結關係	22
圖 2-4  競爭優勢的來源	27
圖 2-5  通訊產業範圍與架構圖	31
圖 2-6  2011年第一季全球寬頻用戶分布	34
圖 2-7  2011年第一季全球寬頻技術用戶占比	34
圖 2-8  2011年第一季全球光纖千用戶占比	35
圖 2-9  2007~2011年全球固網營收	35
圖 2-10 2007~2011年全球行動營收	36
圖 2-11 2007~2011年全球通訊設備市場	37
圖 2-12 2007~2011年我國網通設備產值與成長率	37
圖 2-13 2009~2014年全球微型基地站接入點與用戶數	40
圖 2-14 研究地圖	47
圖 3-1  研究架構圖	49
圖 4-1  結構模型分析路徑圖	69
表目錄
頁 次
表 2 1  供應鏈的定義	7
表 2 2  供應鏈管理的定義	8
表 2 3  協同合作的性質與方式	12
表 2 4  創新定義	16
表 2 5  創新與傳統價值之差異分析表	18
表 2 6  供應鏈能力概念表	24
表 2 7  競爭優勢的定義表	28
表 2 8  競爭優勢的衡量項目表	30
表 2 9  2010~2011年我國通訊產業產值估算	32
表 2 10 2010~2011年我國主要網通設備產值與成長率	38
表 2 11 2010~2011年我國主要網通設備產量與成長率	39
表 3 1  供應鏈協同價值創新合作程度衡量變項	51
表 3 2  供應鏈能力衡量變項	52
表 3 3  競爭優勢衡量變項	53
表 3 4  問卷預試題數分配與信度分析	56
表 4 1  公司變項之分布情形	57
表 4 2  人口統計變項之分佈情形	58
表 4 3  上、中、下游發放問卷廠商	59
表 4 4  觀察變項之平均數、標準差、偏態及峰度表	61
表 4 5  CFA判斷標準一覽表	62
表 4 6  研究變項驗證性因素分析結果表	63
表 4 7  正式問卷構面題項分配及Cronbach’s α信度	63
表 4 8  收斂效度分析結果	64
表 4 9  區別效度	65
表 4 10 相關係數表	67
表 4 11 路徑檢定表	68
表 4 12 直接效果與間接效果	69
表 4 13 供應鏈上游之模式相關矩陣表	71
表 4 14 供應鏈中游之模式相關矩陣表	72
表 4 15 供應鏈下游之模式相關矩陣表	72
表 4 16 調節變數：Chi-Square 及 DF 的不同程度在供應鏈層級	73
表 4 17 路徑限定：未限定	73
表 5-1  研究假設與驗證結果彙整表	74

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