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系統識別號 U0002-2401201309004400
中文論文名稱 臺灣海運承攬運送業營運績效評估之研究
英文論文名稱 A Study on Operational Performance Evaluation of Taiwan Ocean Freight Forwarder
校院名稱 淡江大學
系所名稱(中) 管理科學學系博士班
系所名稱(英) Doctoral Program, Department of Management Sciences
學年度 101
學期 1
出版年 102
研究生中文姓名 廖玲珠
研究生英文姓名 Ling-Chu Liao
學號 895620036
學位類別 博士
語文別 英文
口試日期 2013-01-11
論文頁數 71頁
口試委員 指導教授-張紘炬
委員-林進財
委員-黃建森
委員-陳定國
委員-賴奎魁
委員-莊忠柱
委員-歐陽良裕
委員-張紘炬
中文關鍵字 海運承攬運送業  營運績效  資料包絡分析法 
英文關鍵字 Ocean freight forwarder  Operational performance  Data envelopment analysis 
學科別分類
中文摘要 本研究使用不同案例的營運資料為基礎,評估台灣海運承攬運送業之營運績效。本研究相關的投入與產出變數都是企業營運過程中發展與規劃之資訊。首先使用資料包絡分析法(data envelopment analysis, DEA)以計算這些案例各航線營運之相對效率值,進行各航線、航區、季節與整體效率值分析,並執行差額變異分析與敏感性分析。此外,本研究亦檢驗相對效率、企業環境因素與獲利性間之關係,以瞭解臺灣海運承攬運送業整體營運績效。
研究結果指出,相對效率、企業環境因素與獲利性有其關係存在。以航區而言,相對效率和航區有顯著的差異;在臺灣較近的航區如大陸、香港與近洋相航區和遠洋航區及其他航區相較之下,都有較高的相對效率值。就季節而言,除了第一季的純技術效率與規模效率比第二季較好外,技術效率值與季節就無顯著關係。在各季節中,較低的效率值可能來自無效率的純技術效率及規模效率,或兩者同時無效率。此外相對效率、資金成本與獲利性之關係結果顯示,在較高的技術效率、純技術效率、規模效率及較多的資金成本下,則有較佳的獲利性。有較多的資金成本,則不一定有較高的技術效率與純技術效率。
英文摘要 This study evaluated the operational performance of Taiwan ocean freight forwarder based on the business operating data from different Illustrated Cases. The related input and output variables in this study are all developed and planned from the business operational process. First, the data envelopment analysis be used to calculate the relative efficiency for all shipping lines, then based on the efficiency value to analysis the operational performance of all kinds of shipping line, oceanic region, season and overall, we also applied the slack variable analysis and sensitivity. Further, the relationship between the relative efficiency and enterprise environmental factors and profitability also were examined to understand the overall operational performance.
The results indicated that are existed the relationship among the relative efficiency, enterprise environmental factors, and profitability. In terms of oceanic region, the relative efficiency value differs significantly between varieties of oceanic region; the nearby oceanic region such as Mainland China and short-sea had the higher relative efficiency than deep-sea and other regions for ocean freight forwarder in Taiwan. In terms of season, excepting the technical efficiency, the first season’s pure technical efficiency and scale efficiency are better than the second season. The lower efficiency seasons could be from either inefficiency pure technical efficiency or inefficiency scale efficiency or can be both. Besides, the relationship among the three kinds of relative efficiency, the cost of capital, and profitability that showed the higher the technical efficiency, pure technical efficiency, scale efficiency, and the more the cost of capital, the better profitability. The more cost of capital, not yet the higher technical efficiency and pure technical efficiency.
論文目次 CONTENTS
CHINESE ABSTRACT………………………………………………… Ⅰ
CHINESE ABSTRACT………………………………………………… Ⅱ
CONTENTS …………………………………………………………… Ⅲ
LIST OF TABLES …………………………………………………… Ⅳ
LIST OF FIGURES ……………………………………………………Ⅴ
Chapter 1 Introduction ………………………………………… 1
1.1 Research background and motivation …………………… 1
1.2 Research purpose …………………………………………… 2
1.3 Dissertation organization ………………………………… 4
Chapter 2 Literature review …………………………………… 6
2.1 Performance evaluation …………………………………… 6
2.2 Methodology…………………………………………………… 10
2.3 The ocean freight forwarder industry and data
selection……………………………………………………… 20
2.4 The statistical analysis method………………………… 26
Chapter 3 Ocean freight forwarder performance evaluation
based on each month period …………………… 27
3.1 Illustrated Case Company (Company F) ………………… 27
3.2 Case Company (Company F) research overview ………… 28
3.3 Research hypotheses………………………………………… 29
3.4 The relationship of variables…………………………… 31
3.5 The empirical analysis and results …………………… 32
Chapter 4 Evaluating the operational performance based on
each quarter period………………………………… 47
4.1 Illustrated Case Company (Company K) ………………… 47
4.2 Case Company (Company K) Research overview ………… 49
4.3 The empirical analysis and results …………………… 50
4.4 The identified factors and business operational
performance…………………………………………………… 62
Chapter 5 Conclusions and further research ……………… 64
5.1 Conclusions ……………………………………………………64
5.2 Research limitation and further research …………… 65
References …………………………………………………………67
LIST OF TABLES
Table2-1 The measured indicators of business performance… 8
Table2-2 The summarized of input and output variables…… 25
Table3-1 Pearson’s correlation coefficient of input-output
variables……………………………………………………31
Table3-2 The summarized of the relative efficiency, return
of scale, and slack analysis………………………… 34
Table3-3 The relative efficiency of each shipping lines… 39
Table3-4 The relationship of operating region and relative
efficiency………………………………………………… 44
Table3-5 The relationship of season and relative
efficiency………………………………………………… 44
Table3-6 The relationship of revenue (high, middle and low
three groups) and relative efficiency………………45
Table3-7 The relationship of profit margin (high, middle
and low three groups) and relative efficiency……45
Table3-8 The relationship of revenue (high and low two
groups) and relative efficiency………………………45
Table3-9 The relationship of profit margin (high and low
two groups) and relative efficiency…………………46
Table3-10 The correlation between profitability (revenue
and profit margin) and relative efficiency………46
Table4-1 Descriptive statistics of input-output variables
……………………………………………………………… 48
Table4-2 Pearson’s correlation coefficient of variables…48
Table4-3 The analysis of technical efficiency……………… 50
Table4-4 The analysis of pure technical efficiency and
scale efficiency………………………………………… 52
Table4-5 The efficiency analysis of oceanic region…………53
Table4-6 The efficiency analysis of season……………………55
Table4-7 The descripted of slack variable analysis…………57
Table4-8 The descripted of sensitivity analysis…………… 59
Table4-9 Pearson’s correlation coefficient of identified
factors………………………………………………………62
LIST OF FIGURES
Figure1-1 Research framework………………………………………5
Figure2-1 Efficiency and effectiveness in management………7
Figure3-1 Case Company overview (Company F)…………………29
Figure4-1 Case Company overview (Company K)…………………49

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