本研究以Facebook為實名網路背景，旨在探討人們如何在實名制的網路環境進行人際互動與關係維持，並且瞭解網路人際關係在實名制與匿名制的環境會產生那些差異情況。資料蒐集方式以深度訪談為主，再結合參與觀察的資料進行比較分析，以了解匿名與實名網路互動情形的差異。 
研究結果顯示： 
一、 過半數的受訪者在實名網路環境選擇以真實身分與人進行人際互動，而各式各樣的實名互動功能則有助於網路身分的辨識。只是在實名網路環境也可能出現匿名網路身分，不過匿名網路身分會隨著在網路裡與人的互動，而使得匿名程度逐漸降低。 
二、 當真實關係延伸至網路後，半數以上的受訪者仍希望進行相同的真實互動，而且實名環境能夠同時存在匿名與實名互動，並可能以個人自身的需求，混合重疊匿名和實名的網路人際關係，這也顯示匿名和實名網路人際關係不一定會根據網路環境的設定而有所區隔。

The research purpose is to analysis how people using online nominal identity to intercommunicate and interconnect with each other on FACBOOK as research real-name internet platform; in the meantime, the research aims to compare the results of the differences between online anonymous identity and nominal identity to maintain online relationship. In order to discover the discrepancy, frequently interviews were the mainly research resources and being observation to proceed analysis and compare needed data.
The research results show that more than 50% interviewees choose to interact with others by real name under real-name internet platform and it’s more effective and helpful to indentify others’ online identities under all kinds of eponymity interactive function. In the fact of that, the anonymous identities do exist in real-name internet environment; however, the degree of online anonymity is going down when people have more frequently interactions with others.
Moreover, more than 50% interviewees expect to maintain the same relationship as in the real world when the interactions to be extended into internet environment. Furthermore, the anonymous and real-name interacts are not only able to exist in real-name environment, but possible to mix and overlap the anonymous and real-name relationship according to their own demand. Above all, the online relationship of anonymous and real-name is possible correlative and unnecessarily separated in internet environment.

第一章 緒論......................................... 1 
第一節 研究背景與動機................................. 1 
第二節 研究問題...................................... 4 
第二章 文獻探討...................................... 7 
第一節 網路人際關係匿名/實名的身份類型 .................. 8 
第二節 網路人際互動.................................. 19 
第三節 網路人際關係發展.............................. 36 
第四節 小結........................................ 41 
第三章 研究方法..................................... 45 
第一節 研究設計..................................... 46 
第二節 資料蒐集方法................................. 47 
第三節 Facebook介紹 ............................... 50 
第四章 網路環境的人際互動關係......................... 65 
第一節 匿名性人際互動關係........................... 66 
第二節 假名性人際互動關係............................. 76 
第三節 多名性人際互動關係.............................. 82 
第四節 實名性人際互動關係.............................. 89 
第五章 討論......................................... 105 
第一節 實名網路環境的網路人際互動....................... 106 
第二節 匿名與實名網路環境的人際關係差異.................. 109 
第三節 匿名與實名網路人際關係的移動..................... 113 
第六章 結論........................................ 123 
第一節 研究結果..................................... 123 
第二節 研究限制與建議................................ 128 
參考文獻 ………………………………………………………………………129 
附錄一 Facebook人們訪談前問卷…………………………………………139 
附錄二 Facebook人們訪談大綱……………………………………………143 
附錄三 受訪者基本資料……………………………………………………144  
圖目錄
圖 1 網路人際互動的沉浸狀態	39
圖 2 研究架構	43
圖 3 Facebook註冊頁面	51
圖 4 Facebook個人資料編輯頁面	52
圖 5 Fccebook首頁	54
圖 6 Facebook個人頁面	56
圖 7 Facebook訊息隱私設定	58
圖 8 Facebook自訂隱私設定	58
圖 9 台灣Facebook人們男女比例	60
圖 10 台灣Facebook人們年齡比例	61
圖 11 Facebook朋友連結的過程	62
圖 12 Facebook互動的方式	62
圖 13 實名網路環境人際互動示意一	108
圖 14 網路身分辨識示意	120
圖 15 實名網路環境人際互動示意二	121

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