淡江大學覺生紀念圖書館 (TKU Library)

系統識別號 U0002-2302201421440900
中文論文名稱 智利出口市場多樣化策略研究
英文論文名稱 A study on Chile’s export market diversification strategy
校院名稱 淡江大學
系所名稱(中) 美洲研究所碩士班
系所名稱(英) Master's Program, Graduate Institute of the Americas
學年度 102
學期 1
出版年 103
研究生中文姓名 溫舜博
研究生英文姓名 Sun-Po Wen
學號 699310198
學位類別 碩士
語文別 中文
口試日期 2014-01-15
論文頁數 115頁
口試委員 指導教授-林欽明
中文關鍵字 智利  市場多樣化  出口推廣  貿易政策  自由貿易協定  全球生產網絡  政策網絡  國家品牌 
英文關鍵字 Chile  market diversification  export promotion  trade policy  FTAs  global production network  policy network  national branding 
中文摘要 智利為世界上最自由開放的經濟體之一,近年來以出口導向政策積極拓展多樣化的產品與市場。本研究主要從由自由貿易協定、全球生產網路、政策網絡與國家品牌行銷四個層面來探討智利的出口市場多樣化策略。
本研究發現智利的出口市場逐漸趨於分散,而且其擴展的市場並不局限於區域內而是全球性的,因而智利的產業成為全球生產網絡中的一環。 產業聚落的形成、國家品牌的推廣、自由貿易協定的簽署都是協助開發多樣市場的政策工具,藉由這些政策的推動與不斷的創新升級,為智利在全球競爭中提供充足能量,這些能量也使智利產業獲得更健全的發展。
英文摘要 Chile is one of the most liberal and open economy in the world, actively pursuing export-oriented policies, in recent decades, in expanding and diversifying its production and export markets. The main purpose of this study is to explore Chile’s export diversification strategy from the perspectives of free trade Agreements, global production network, policy network and national branding.
The study found out that Chile is increasingly diversifying its export markets which are global rather than regional. Therefore Chile has become a member of the global production network. With implementation and continuous innovations in policy instruments of developing diversified markets such as forming industrial clustering, promotion of national brand and signing FTAs. Chile has built a competitive capability which helped in achieving a healthy industrial development.
論文目次 第一章 緒論 1
第一節 研究動機 1
第二節 文獻回顧 4
第三節 研究目的 8
第三節 研究方法與架構 10
第二章 智利的產業與貿易結構 15
第一節 智利的產業結構 16
第二節 智利出口貿易結構 20
第三節 從平均數與標準差觀察出口市場多樣化 34
第四節 小結 36
第三章 智利的生產網絡性質與自由貿易協定 37
第一節 智利與南方共同市場 37
第二節 智利與全球生產網絡 42
第三節 智利與美國、歐盟、中國之自由貿易協定簽訂 53
第四節 小結 72
第四章 智利政府的出口多樣化政策成效 75
第一節Prochile、CORFO的輔導計畫與公-私協力關係 76
第二節 國家品牌的策略與成效 88
第三節 產業政策、產業聚落與全球生產網絡的連結 95
第四節 小結 101
第五章 結論 103
參考書目 107

圖1. 1 智利1970年至2012年貨品進出口 3
圖1. 2 研究架構圖 14
圖2. 1 智利1998年至2012年的GDP 16
圖2. 2 智利2000年至2011各產業佔GDP百分比 17
圖2. 3 農林漁牧業各類佔農林漁牧業GDP百分比 18
圖2. 4 智利2000年至2011年服務業各分項佔服務業GDP百分比 19
圖2. 5 智利2000年至2011年工業各類佔工業GDP百分比 20
圖2. 6 智利主要出口國家結構 21
圖2. 7 2000年至2010年智利出口至各國金額與成長趨勢 22
圖2. 8 智利1970年至2010年出口產品結構與比例 23
圖2. 9 智利主要類別產品1970年至2010年出口變化 24
圖2. 10 智利2類(未加工、非食用之原料)、3類(礦物燃料、潤滑油與相關原料)與6類(初級原料工業製品)之產品出口結構 26
圖2. 11 1970年至2013年國際銅價趨勢 27
圖2. 12 智利0類(食品與活畜)與1類(飲料與煙草)產品之出口結構 29
圖2. 13 智利5類(化學產品與相關產品)與7類(機械與運輸設備)之產品出口結構 30
圖2. 14 銅(682)平均數與標準差圖 34
圖2. 15 銅礦(283)平均數與標準差 34
圖2. 16 水果與堅果(057)平均數與標準差 35
圖3. 1 鮭魚生產鏈 45
圖3. 2 Inverraz的商品鏈 46
圖3. 3 Patagonia Salmon的全球生產鏈 46
圖3. 4 全球水果鏈 48
圖3. 5 智利葡萄酒在英國市場的商品鏈 50
圖3. 6 Concha y Toro的全球商品鏈 5

表2. 1 2000年至2010年智利出口到主要國家金額 22
表2. 2 智利1970年至2010年產品出口金額 24
表2. 3 1970年至2010年2、3、6類產品出口比例 25
表2. 4 1998年至2010年銅產品出口數量 28
表2. 5 2011年智利0+1類至9類出口國家比例 32
表3. 1 2000年至2012年智利0+1類出口至美國、歐盟、EFTA國家比例 56
表3. 2 2000年至2012年智利0+1類出口至美國、歐盟、EFTA國家貿易金額 57
表3. 3 智利出口至美國HS2204(新鮮葡萄酒,包含加烈)、HS220421(除氣泡酒之外的葡萄酒,裝在兩公升或以下的容器)金額與比例 59
表3. 4 智利對美國新鮮蘋果出口金額與比例 62
表3. 5 智利-歐盟自由貿易協定智利農產品出口至歐盟減讓年度與比例 63
表3. 6 歐盟對智利新鮮葡萄減讓表 65
表3. 7 智利出口至歐盟與美國 HS 080610(鮮葡萄)金額與比例 66
表3. 8 智利出口至歐盟HS2204(新鮮葡萄酒,包含加烈)、HS220421(除氣泡酒之外的葡萄酒,裝在兩公升或以下的容器)金額與比例 69
表4. 1 5類、6類(不含金屬加工品出口)、7類、8類出口金額與比例 80
表4. 2 1990年至2012年智利出口至中國、日本、南韓、其他亞洲國家金額與比例 86

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