| 英文摘要 |
The United States subprime mortgage crisis spread of the global economic crisis, also set off a series of crises, brought about by a series of adverse effects, resulting in the invest-oriented insurance products have a very significant effect on sales, insurance companies, how the crisis in the global economy, changes in invest-oriented insurance commodity marketing strategies to increase public invest-oriented insurance for the acceptance of goods.
First of all types of investment goods, the definition of insurance, types of markets and marketing to discuss the whole Department. To the source of the global economic crisis "subprime mortgage" as the beginning of the gradual changes in the global financial cited, including the oil crisis, currency crisis, as well as investment institutions, such as closures, coupled with the economic crisis brought about by unemployment, and the situation in the global economy as a whole for investment goods, the impact of insurance, so insurance companies against the global economic crisis in response to the proposed strategy is as follows:
(1) On the investment strategy, the emphasis on invest-oriented insurance should be charged in the continuing low-grade, and the reconstruction of the concept of asset allocation for institutional investors to pay more attention to credit rating.
(2) Changes in marketing strategy, innovation and product structure, reduce the investment risk insurance, investment, and build customer classification, provide great protection, and strengthen all-round financial resources to enhance value-added services to policyholders.
(3) In response to insurance disputes, strict compliance with the sales clerk qualifications, strengthening education and training, did the insurance information transparency, the associated costs and risks of this firm, and strengthen order flow and customer investment properties, to reduce the incidence of appeals .
According to study findings, insurance companies, in charge of life insurance business, life insurance salesman, future researchers to make recommendations.
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