數位經濟藉由網路的發明與數位裝置的推出，可謂無孔不入的環繞在人們的生活中，同時亦延伸出相當的公共議題與干涉個人權益的問題。有鑑於歐盟是全世界數一數二完整地制定一系列數位政策之先進經濟體，本研究遂以歐盟於2015年推出之「數位單一市場」，作為數位經濟政策之政府治理的主要研究對象。為達上述研究目的，本研究採用文件分析法，檢視歐盟七項數位經濟政策之內容分析。歐盟數位單一市場之七項目標，包含電子商務、網絡與資訊系統、一般資料保護、高速連線的社會、數據經濟、版權與視聽規則。根據本研究分析結果，發現如下：
    一、針對電子商務，歐盟對線上介面、地緣歧視、包裹遞送費用、各國關稅與消費者保護等做出比過往更明確的規定；二、歐盟針對資料管理者在蒐集、處理或是利用其公民資料或數據，或是藉由數位技術可能改變傳統權益結構時，訂定出一系列嚴謹的規範，這從一般資料保護、數據經濟、版權與視聽規則可分析出；三、在網絡與資訊系統與高速連線的社會規範中，觀察到歐盟針對數位網絡受到威脅時有一套標準作業程序以及如何提升內部網絡之發展。最後，研究者歸納結論，並提出歐盟之數位單一市場可以對台灣當局在制定相關政策時的啟發，可作為後續研究者之參考。

Through the invention of the Internet and the introduction of digital devices, digital economy can be described as pervasive in our lives. At the same time, it also extends the issue of public issues and interferes with individual rights. Since the European Union (EU) is one of the world's most advanced economies in the formulation of a series of digital policies, the research is based on the “Digital Single Market” launched by the EU in 2015 as the main research object of government governance in digital economic policy. In order to achieve the purposes of the research, it is used by the document analysis to examine the content of the seven European digital economic policies. The seven goals of the EU Digital Single Market include e-commerce, cybersecurity, ePrivacy, connectivity for a European gigabit society, data economy, copyright, and audiovisual rules. 
  According to the results of the research, it is found as follows:
First, in e-commerce, the EU has made clearer regulations on online interface, geo-discrimination, parcel delivery costs, national tariffs and consumer protection. Second, the controller is collecting, processing or using EU citizen information or data. Or through digital technology that may change the traditional structure of rights and interests, establishes a series of rigorous regulations analyzed from ePrivacy, data economy, copyright and audiovisual rules. Third, in the cybersecurity and connectivity for a European gigabit society, it is observed that the EU has a standard operating procedure for digital network threats and how to improve the development of the internal network. Finally, the researchers summarized the conclusions and proposed that the Digital Single Market in the EU can be inspired by the Taiwan authorities in formulating relevant policies used as a revelation for follow-up researchers.

目錄
第一章	緒論	1
第一節	研究動機與目的	1
第二節	研究方法	3
第三節	研究範圍與限制	3
第四節	研究架構與章節安排	5
第二章	數位經濟浪潮下歐盟與其成員國因應的背景	7
第一節	數位經濟浪潮下之各歐盟主要成員國因應基調	8
第二節	歐盟數位單一市場政策內容制定過程	15
第三節	對於歐盟一系列數位政策之發展評估	18
第四節	小結	19
第三章	數位經濟發展與應用分析	21
第一節	數位經濟之定義	21
第二節	數位技術之發展	25
第三節	歐盟數位發展概況	30
第四節	小結	35
第四章	歐盟數位經濟政策之法源依據與沿革	36
第一節	法律授權的依據	36
第二節	政策發展背景及其發展歷程	37
第三節	歐盟數位單一市場發展之目標	41
第四節	小結	43
第五章	歐盟數位單一市場下之電子商務法規內容與發展	44
第一節	概說	44
第二節	電子商務下之解決地緣阻礙	45
第三節	電子商務下之包裹遞送服務	53
第四節	電子商務下之加強消費者權利與處理不公平商業行為	59
第五節	小結	68
第六章	歐盟數位單一市場下之數位網路法規內容與發展	69
第一節	概說	69
第二節	數位網路下之網路安全	70
第三節	數位網路下之網路隱私權	81
第四節	數位網路下之高速連線的社會	95
第五節	數位網路下之資料經濟	107
第六節	小結	113
第七章	歐盟數位單一市場下之版權與視聽規則與發展	115
第一節	概說	115
第二節	歐盟數位單一市場下之版權規則	116
第三節	歐盟數位單一市場下之視聽規則與發展	119
第四節	小結	120
第八章	結論	122
參考文獻	129

 
圖目錄
圖1-1 研究架構圖	5
圖2-1 2018數位經濟和社會指標(DESI)各成員國排名	8
圖3-1 2014-2018地區電信總收益。	31
圖 5 1 EU28各數位內容提供商有地緣阻礙協議的平均百分比	46
圖6-1 關鍵服務營運商之通報流程圖	78
圖6-2企業準備NIS指令與GDPR之程度	93
圖6-3 技術共存圖	97

  
表目錄
表3-1 近年數位經濟定義與概念	23
表3-2 2017網路連線指標	30
表3-3人力資本	32
表3-4網路使用者指標	33
表3-5數位技術整合指標	33
表2-6數位公共服務指表	34
表5-1名詞定義	47
表5-2名詞定義	54
表5-3名詞定義	60
表6-1名詞定義	71
表6-2名詞定義	82
表6-3名詞定義	110

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Ropes”,PUBLISHING PERSPECTIVES,<https://publishingperspectives.com/2017/06/europe-geo-blocking-booksellers-debate/>(Last visited：20/12/2017).
PageFair,“How EU data laws will disrupt Google, Facebook”,WARC,<https://www.warc.com/newsandopinion/news/how_eu_data_laws_will_disrupt_google,_facebook/39229>(Last visited：22/11/2017).
Rumana Bukht & Richard Heeks (2017).“Defining, Conceptualizing and Measuring the Digital Economy”. Centre for Development Informatics Global 
Development Institute,<http://hummedia.manchester.ac.uk/institutes/gdi/publications/workingpapers/di/di_wp68.pdf>(Last visited：11/10/2017).p4.
Rebecca Brambilla,” Cyber security: what lessons the European Union can 
learn from the French election”, POLITHERO-European Policy Network<http://politheor.net/cyber-security-what-lesons-the-european-union-can-learn-from-the-french-election/>(Last visited：16/11/2017).
Richard Beaumont,“The GDPR, Cookie Consent and Customer Centric 
Privacy”,Optanon by One Trust,<https://www.cookielaw.org/blog/2016/5/13/the-gdpr,-cookie-consent-and-customer-centric-privacy/>(Last visited：22/11/2017).
四、官方文件
行政院，數位國家･創新經濟發展方案。
2018 Report of Connectivity Broadband market developments in the EU,<file:///C:/Users/lenovo/Downloads/1DESIReportConnectivitypdf.pdf >(Last visited：22/10/2018).p3.
2018 Report of Digital Public Services,<file:///C:/Users/lenovo/Downloads/5DESIReportDigitalPublicServicespdf.pdf) (Last visited：24/10/2018).p2.
2018 Report of Human Capital:Digital Inclusion and Skills,<file:///C:/Users/lenovo/Downloads/2DESIReportHumanCapitalpdf.pdf>(Last visited：22/10/2018).p3.
2018 Report of Integration of Digital Technology,<file:///C:/Users/lenovo/Downloads/4DESIReportIntegrationofDigitalTechnologypdf.pdf>(Last visited：24/10/2018).p2.
2018 Report of The EU ICT Sector AND ITS R&D Performanage,<file:///C:/Users/lenovo/Downloads/6DESIReportICTSectorandRDpdf.pdf>(Last visited：24/10/2018).p2、6、8.
Case 484/14,Tobias Mc Fadden,2016 ECLI 689.
Department of Communications, Energy and Natural Resources,“National Digital Strategy for Ireland Phase 1”,Department of Communications, Climate 
Action and Environment,<https://www.dccae.gov.ie/enie/communications/publications/Documents/63/National%20Digital%20Strategy%20July%202013%20compressed.pdf>(Last visited：31/1/2018).p2-4
Digitaliseringsstyrelsen,“About the Agency for Digitisation”, DIGITALISERINGSSTYRELSEN,<https://www.digst.dk/Servicemenu/English/About-the-Danish-Agency-for-Digitisation>(Last visited：31/1/2018).
European Commission, 5G for Europe: An Action Plan, COM(2016) 588 final.
European Commission, 5G for Europe: An Action Plan, SWD(2016) 306final.
European Commission, A comprehensive approach to stimulating cross-border 
e-Commerce for Europe's citizens and businesses, SWD(2016) 163final.
European Commission, A Digital Agenda for Europe, COM(2010) 245 final.
European Commission, A Digital Single Market Strategy for Europe, 
COM(2015) 192 final.
European Commission, amending Directive 2010/13/EU on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services in 
view of changing market realities, COM(2016) 287final.
European Commission, BUILDING A EUROPEAN DATA ECONOMY, 
COM(2017) 9final.
European Commission, concerning measures for a high common level of 
security of network and information systems across the Union, OJ L 2016 194.
European Commission, on a framework for the free flow of non-personal data in the European Union, COM(2017) 495 final.
European Commission, on addressing geo-blocking and other forms of 
discrimination based on customers' nationality, place of residence or place of establishment within the internal market and amending Regulation, 
COM(2016) 289 final.
European Commission, on adressing geo-blocking and other forms of 
discriminiation based on place of residence or establishment or nationality within the Single Market, SWD(2016) 174 final.
European Commission, on cooperation between national authorities responsible 
for the enforcement of consumer protection laws, COM(2016)283 final.
European Commission, on copyright in the Digital Single Market, 
COM(2016) 593final.
European Commission, on cross-border parcel delivery services, 
COM(2016) 285final.
European Commission, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, 
OJ L 2016 119.
European Commission, on the use of the 470-790 MHz frequency band in the Union, COM(2016) 43 final.
European Commission, Unfair Commercial Practices Directive, OJ 2005 L 149.
European Commission,“First brief results of the public consultation on 
Geo-blocking and other geographically based restrictions when shopping 
and accessing information in the EU”, Digital Single Market,<https://ec.europa.eu/digital-single-market/en/news/first-brief-results-public-consultation-geo-blocking-and-other-geographically-based>(Last visited：3/2/2018).
European Commission,“Summary report of the public consultation on Building a European Data Economy”, Digital Single Market,<https://ec.europa.eu/digital-single-market/en/news/summary-report-public-consultation-building-european-data-economy>(Last visited：3/2/2018).
European Commission,on the Mid-Term Review on the implementation of the Digital Single Market Strategy, COM(2017) 228final.
Federal Ministry for Economic Affairs and Energy Sorcrboard,<http://www.bmwi.de/Redaktion/EN/Dossier/digitisation.html>(Last visited：2/2/2018).
Federal Ministry for Economic Affairs and Energy,
“Digital Agenda 2014 – 2017”, Bundesministerium für Wirtschaft und Energie,< https://www.digitale-agenda.de/Content/DE/_Anlagen/2014/08/2014-08-20-digitale-agenda-engl.pdf?__blob=publicationFile&v=6>(Last visited：2/2/2018).p1-6、34-36.
Federal Ministry for Economic Affairs and Energy,“WHITE PAPER DIGITAL PLATFORMS”,BMWI,<https://www.de.digital/DIGITAL/Redaktion/EN/Publikation/white-paper.pdf?__blob=publicationFile&v=3>(Last visited：2/2/2018).p1-6、54-101.
Ministry for Higher Education and Research,“France Europe 2020”, Ministry for Higher Education and Research,<http://studylib.net/doc/8225323/france-europe-2020#>(Last visited：2/2/2018).
Ministry of Economic Affairs and Communications,“Ministry of Economic 
Affairs and Communications DIGITAL AGENDA 2020 FOR ESTONIA”, Republic of Estonia Government,<https://www.mkm.ee/sites/default/files/digital_agenda_2020_estonia_engf.pdf>(Last visited：1/2/2018).p.2-3、17、41-42.
The Danish Government, “The Digital strategy 2016-2020”, Danish Ministry of Finance, Local Government Denmark and Danish Regions,<file:///C:/Users/lenovo/Downloads/DS_Singlepage_UK_web%20(1).pdf>(Last visited：31/1/2018).p19-55.
The Danish Government,“Denmark’s Digital Growth 2013 Policy Statement to 
the Danish  Parliament”, Ministry of Industry, Business and Financial Affairs,<file:///C:/Users/lenovo/Downloads/29%2005%2013denmarks%20digital%20growth%202013%20(1).pdf>(Last visited：31/1/2018).p20-24.