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系統識別號 U0002-2106201103072700
中文論文名稱 影響雲端運算應用的因素-整合TAM、TPB、IDT和資安風險
英文論文名稱 Factors influencing the adoption of cloud computing:An integration of TAM, TPB, IDT, and security risk
校院名稱 淡江大學
系所名稱(中) 管理科學研究所企業經營碩士在職專班
系所名稱(英) Executive Master's Program of Business Administration in Management Sciences
學年度 99
學期 2
出版年 100
研究生中文姓名 張秀琦
研究生英文姓名 Shiou-Chi Chang
學號 798620521
學位類別 碩士
語文別 英文
口試日期 2011-05-28
論文頁數 57頁
口試委員 指導教授-陳水蓮
委員-康信鴻
委員-李旭華
中文關鍵字 雲端運算  TAM  TPB  IDT  資安風險 
英文關鍵字 Cloud computing  TAM  TPB  IDT  security risk 
學科別分類 學科別社會科學管理學
中文摘要 雲端運算現在是個非常熱門的議題,許多國際性或是大型企業的正積極搶佔雲端商機。正當各企業紛紛投身其中之際,亦曾聽聞一些網路用戶可能會因擔心個資安全是否遭惡意侵犯,而選擇避免使用雲端運算的相關功能。目前,與雲端運算相關的文章、資訊中,多數量產業上的技術應用(羅森塔爾, 2010),幾乎未有針對使用者的接受意願進行研究, 因此,此次研究的目的即是結合TAM、TPB、IDT 和資安風險等因素,探討企業關心的最終使用者接受程度。研究過程中,透過一家專業的市調公司在台灣收集了1,069份有效問卷作最後的分析的數據。
研究結果顯示知覺易用、知覺有用、相對優勢、相容性將影響使用者接受雲端運算概念的行為態度。資安風險、相容性、行為態度、主觀標準、知覺行為控制會影響到雲端運算應用的行為意圖。最後,結論中亦提出對後進研究者未來研究方向的相關建議。
英文摘要 “Cloud computing” is topical and frequently discussed, with numerous international companies actively and preparing. Nevertheless, some users worry about private information loss and personal secret infringement, and avoid using cloud computing. Currently available articles, blogs, and forums focus on applying clouds to industries (Rosenthal, et al., 2010) but without regard for the user's intention. The purpose of this research is to integrate TAM, TPB, IDT, and security risk to investigate factors influencing the adoption of cloud computing as integration. A professional market questionnaire investigation company in Taiwan collected the research data. Retrieved 1069 useful questionnaires were used as the data for the final analysis.
The research findings reveal that the perceived ease of use, perceived usefulness, relative advantage, and compatibility influence attitudes toward the behavior of cloud computing. The security risk, compatibility, attitudes toward the behavior, subjective norm, and perceived behavioral control influence the behavioral intention of cloud computing. Finally, this research offers suggestions for future researchers.
論文目次 Chapter1. Introduction 1
1.1 Overview 1
1.2 Research Purpose 5
1.3 Research Process 7
Chapter2. Literature Review and Research Hypotheses 8
2.1 Cloud computing 8
2.2 Technology acceptance model (TAM) 10
2.3 Innovation diffusion theory (IDT), or diffusion of innovations (DOI) 11
2.4 The theory of planned behavior (TPB) 12
2.5 Security risk 14
2.6 Research hypotheses development 17
Chapter3. Research Methodology 25
3.1 Conceptual research framework 25
3.2 Questionnaire Design 26
3.3 Measurement 26
3.4 Data collection 27
3.5 Analysis method 28
Chapter4. Data Analysis and Results 29
4.1 Descriptive statistics analysis 29
4.2 Measurement accuracy analysis statistics 31
4.3 Hypotheses testing 37
Chapter5. Conclusion 40
5.1 Discussion 40
5.2 Implication 43
5.3 Limitations and future research 44
Reference 45
Appendix 56

LIST OF FIGURE
Figure 1.1 Research Process 7
Figure 3.1. Conceptual Framework 25
Figure 4.1 Hypotheses testing: structure equal model 38

LIST OF TABLE
Table 2.1 Definition of the variables 24
Table 3.1 Corresponding literature sources of the measure items 27
Table 4.1 Respondents’ Profiles 30
Table 4.2 Descriptive Statistics Analysis 31
Table 4.3 Measurement accuracy analysis statistic 34
Table 4.4 Correlation matrix of dimensions 36
Table 4.5 Threshold of △chi-square 36
Table 4.6 Structure Equal Model Estimates 39
Table 5.1 Research Results 41
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