§ 瀏覽學位論文書目資料
  
系統識別號 U0002-2102201913202600
DOI 10.6846/TKU.2019.00621
論文名稱(中文) 以科技接受模式探討二手手機的購買意願
論文名稱(英文) Exploring Purchase Intention of The Second-Hand Mobile Smart Phone Using Technology Acceptance Model
第三語言論文名稱
校院名稱 淡江大學
系所名稱(中文) 管理科學學系碩士班
系所名稱(英文) Master's Program, Department of Management Sciences
外國學位學校名稱
外國學位學院名稱
外國學位研究所名稱
學年度 107
學期 1
出版年 108
研究生(中文) 陳明威
研究生(英文) Ming-Wei Chen
學號 605620227
學位類別 碩士
語言別 繁體中文
第二語言別
口試日期 2019-01-16
論文頁數 37頁
口試委員 指導教授 - 曹銳勤
委員 - 曹銳勤
委員 - 劉祥得
委員 - 陳水蓮
關鍵字(中) 科技接受模式
綠色意識
二手手機
購買意願
關鍵字(英) Technology Acceptance Model
Green Awareness
Second-Hand Mobile Smart Phone
Purchase Intention
第三語言關鍵字
學科別分類
中文摘要
環境漸漸被破壞,綠色意識的增強,許多人們開始注重環境的保護,提出了許多方法,而購買二手產品就是其一。
現在科技進步,使用手機需求增加,2016年使用手機的族群,擁有多隻手機民眾比率占全國的 22.0%,而手機族使用手機上網的比率也越來越高,手機成為生活中不可或缺的必需品。
如何在這手機成為民生必需品的情況下,也可以同時盡到保護地球的責任,是本研究之主題。若可以提高二手手機的購買意願,不但可以減少手機零件資源的浪費,消費者同時也可以取得滿足需求的手機。
本研究以科技接受模式之有用性、易用性、安全性及使用態度、綠色意識等五個變數探討二手手機的購買意願。
本研究主要針對有使用手機的使用者,共收集330份有效問卷,並使用SPSS Amos 20.0電腦統計軟體進行信效度分析,以結構方程模型(SEM)實證結果。最後指出相關理論及管理之意涵,且針對未來研究提出建議與參考。
英文摘要
The environment is gradually being destroyed, the awareness of green is increasing, many people are beginning to pay attention to the protection of the environment, and many methods are proposed, and buying second-hand products is one of them.
Now that science and technology are advancing, the demand for mobile phones has increased. In 2016, the number of people using mobile phones accounted for 22.0% of the national population, while the mobile phone users used mobile phones to access the Internet. The mobile Phone became indispensable in life. 
How to protect the earth at the same time in the case of this mobile phone becoming a necessity for the people's livelihood is the subject of this research. If you can increase the willingness to buy second-hand mobile phones, you can not only reduce the Waste of mobile phone parts resources, but also consumers can also obtain mobile phones that meet their needs.
This study explores the willingness to purchase second-hand mobile phones based on the usefulness, ease of use, Security and attitude of use, and green awareness.
This study focused on the use of mobile phone users, collected a total of 330 valid questionnaires, and used SPSS Amos 20.0 statistical software for reliability and validity analysis, using structural equation modeling (SEM) empirical results. Finally, it points out the meaning of relevant theory and management, and puts forward suggestions and references for future research.
第三語言摘要
論文目次
中文摘要	I
英文摘要	II
目錄	III
圖目錄	V
表目錄	VI
第一章 緒論	1
1-1 研究動機	1
1-2 研究目的	2
1-3 研究架構與研究流程	2
第二章 文獻探討	4
2-1 科技接受模式(Technology Acceptance Model, TAM)	4
2-1-1 知覺易用性(Perceived Ease of Use, PEOU)	5
2-1-2 知覺有用性(Perceived Usefulness, PU)	6
2-1-3 知覺安全性(Perceived Security)	6
2-2 綠色意識(Green Awareness)	7
2-3 使用態度(Attitude Toward Using)	8
2-4 購買意願	8
第三章  研究方法	9
3-1 研究設計	9
3-2 問卷設計	10
3-3  抽樣及樣本蒐集	12
3-4  資料分析方法	12
3-4.1 敘述性統計分析	12
3-4.2 信度及效度分析	12
第四章 研究結果與分析	14
4-1 測量模型	14
4-1-1 驗證性因素分析	14
4-1-2 信效度分析	15
4-2 結構模型	19
4-2-1 模型配適度檢測	19
4-3 敘述性統計分析	21
4-3.1 個人基本資料	22
4-4 假說檢定驗證	24
第五章 結論與限制	28
5-1 結論與建議	28
5-1-1 理論意涵	28
5-1-2 管理意涵	30
5-2 研究限制與建議	31
參考文獻	32
一、中文文獻	32
二、國外文獻	33
附錄	35
參考文獻
一、中文文獻
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二、國外文獻
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