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系統識別號 U0002-2006201313463600
中文論文名稱 綠色創新對新產品開發績效與組織效益影響之研究-以組織結構為干擾變項
英文論文名稱 The relationship among green innovation new product development and organization benefit: moderating role of organizational structure
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 101
學期 2
出版年 102
研究生中文姓名 黎煥玄
研究生英文姓名 Huan-Hsun Li
學號 600610744
學位類別 碩士
語文別 中文
口試日期 2013-06-07
論文頁數 67頁
口試委員 指導教授-楊立人
委員-汪美伶
委員-顏敏仁
中文關鍵字 綠色創新  新產品開發績效  組織效益  組織結構 
英文關鍵字 Green innovation  New product development  Organization benefit  Organization structure 
學科別分類
中文摘要 目前在各產業全球環保已成為一個重要議題,因此,企業在營運時不能只專注於獲利價值,應該同時將綠色概念導入新產品開發中,以製造出對環境友善之產品,才能達到永續經營的目標,回饋於社會。

但由於組織結構的不同,導致新產品開發所帶給企業的獲利也有所不同,對於企業而言,如何將組織結構配置到最佳的狀態以達到最高的獲利就變得相當重要,而組織結構的不同將如何影響到企業的獲利,則成為本研究的動機與目的。

本研究採取量化研究方式來探討「綠色創新」、「新產品開發績效」與「組織效益」之間的關係,並探討「組織結構」是否會對「新產品開發」與「組織效益」之關係具有干擾效果。抽取國內高科技產業從事專案之人員為研究樣本。針對回收的有效樣本250份資料,進行敘述性統計分析、信度分析、因素分析、層級迴歸分析。經證實分析之後,獲得結論如下:

(1)綠色創新對於新產品開發績效有顯著正向影響
(2)新產品開發績效發對組織效益有顯著正向影響
(3)新產品開發績效對於綠色創新與組織效益之間具有中介效果
(4)組織結構對於新產品開發績效與組織效益之間具有干擾效果

最後,依據研究結果,對高科技產業之專案團隊及未來研究提出具體建議,以供參考。
英文摘要 Global environmental protect has become a major concern in the industry. Thus, enterprise should not focus only on the benefits but also integrate green concept into the development of new products. They can produce friendly products ,and run their business for long-term having a positive feedback towards population.
The Organization structure will have a positive repercussion in the creation of new product development , having benefits for the same , establishing and allocating the organization structure will be a key point in having a higher profitability for the company , this research has as a purpose and motivation to investigate how the difference in organizational structures will affect its profits
The primary of this research was to examine the relationships among green innovation, new product development (NPD) performance, and organization benefit. This study also investigated the moderating effects of organizational structure on the relationships between NPD performance and organization benefit. A total of 250 survey responses were used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following:
1.Green innovation is positively associated with new product development performance.
2.New product development is positively associated with organization benefit.
3.New product development has mediating effect on the relationship between green innovation and organization benefit.
4.Organizational structure has moderating effect on the relationship between new product development and organization benefit.
Finally, several suggestions are proposed for the high-tech firms and future research.
論文目次 目錄............................................Ⅰ
表目錄..........................................Ⅲ
圖目錄..........................................Ⅴ
第一章 緒論......................................1
第一節 研究背景與動機............................3
第二節 研究目的..................................3
第三節 研究流程..................................3
第二章 文獻回顧..................................5
第一節 綠色創新..................................5
第二節 新產品開發績效...........................10
第三節 組織效益.................................14
第四節 組織結構.................................15
第五節 研究假設發展.............................18
第三章 研究方法.................................21
第一節 研究架構.................................21
第二節 研究假設.................................22
第三節 研究變數之操作性定義與衡量...............22
第四節 研究對象.................................26
第五節 資料分析方法.............................26
第四章 資料分析與討論...........................28
第一節 敘述性統計分析...........................28
第二節 因素分析與信度分析.......................33
第三節 組織效益之影響分析.......................40
第四節 中介效果之層級迴歸分析...................43
第五節 組織結構之干擾效果分析...................45
第六節 研究假設之驗證結果.......................47
第五章 結論與建議...............................49
第一節 研究結論.................................49
第二節 管理意涵.................................51
第三節 研究限制與建議...........................52
參考文獻........................................54
中文文獻........................................54
英文文獻........................................55
附錄 問卷.......................................64

表目錄
表2-1 創新類型之彙整表............................................................................................6
表2-2 綠色創新定義之彙整表....................................................................................8
表2-3 綠色創新分類之彙整表....................................................................................9
表2-4 綠色創新績效評估指標表..............................................................................15
表3-1 綠色創新衡量問項表......................................................................................23
表3-2 新產品開發績效衡量問項表..........................................................................24
表3-3 組織效益衡量問項表......................................................................................24
表3-4 組織結構衡量問項表......................................................................................25
表4-1 新產品之產業類別次數分配表......................................................................28
表4-2 行銷投入佔營業額比重之次數分配表..........................................................29
表4-3研發投入佔營業額比重之次數分配表..........................................................29
表4-4產品種類之次數分配表..................................................................................30
表4-5新產品開發時間之次數分配表......................................................................30
表4-6新產品開發時間之次數分配表(寬裕程度)..................................................31
表4-7新產品價格與其他類似產品之次數分配表..................................................31
表4-8產品開發專案團隊人數之次數分配表..........................................................31
表4-9產品開發專案所擔任角色之次數分配表......................................................32
表4-10 年齡統計之次數分配表................................................................................32
表4-11 教育程度統計之次數分配表........................................................................33
表4-12 職位統計之次數分配表................................................................................33
表4-13 綠色創新之KMO與Bartlett檢定表.........................................................34
表4-14 綠色創新構面之因素分析表........................................................................34
表4-15 新產品開發績效之KMO與Bartlett檢定表.................................................36
表4-16 新產品開發績效構面之因素分析表............................................................36
表4-17 組織效益之KMO與Bartlett檢定表...........................................................37
表4-18 組織結構之KMO與Bartlett檢定表...........................................................38
表4-19 組織結構構面之因素分析表........................................................................38
表4-20 問卷信度分析表............................................................................................39
表4-21 綠色創新對新產品開發績效之迴歸分析表................................................40
表4-22 新產品開發績效對組織效益之迴歸分析表................................................41
表4-23 綠色創新之次構面對產品優勢績效之迴歸分析表....................................41
表4-24 綠色創新之次構面對專案績效之迴歸分析表............................................42
表4-25新產品開發績效之次構面對組織效益之迴歸分析表..................................43
表4-26 新產品開發績效對綠色創新與組織效益之層級迴歸分析表....................45
表4-27 產品優勢績效、專案績效對組織效益之層級迴歸分析表(正式化為干擾變數)............................................................................................................................46
表4-28 產品優勢績效、專案績效對組織效益之層級迴歸分析表(集權與複雜化為干擾變數)................................................................................................................47
表4-29 本研究假說驗證之結果表............................................................................48

圖目錄
圖1-1 研究流程圖........................................................................................................4
圖3-1 研究架構圖......................................................................................................21
圖4-1修改後研究架構圖...........................................................................................39
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