淡江大學覺生紀念圖書館 (TKU Library)
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系統識別號 U0002-2006200504353500
中文論文名稱 數位媒體對大學出版社營運影響之探討
英文論文名稱 A Study of the Impact of Digital Media Towards University Press Business
校院名稱 淡江大學
系所名稱(中) 資訊與圖書館學系碩士班
系所名稱(英) Department of Information and Library Science
學年度 93
學期 2
出版年 94
研究生中文姓名 劉盈吟
研究生英文姓名 Yin-Yin Liu
學號 691070121
學位類別 碩士
語文別 中文
口試日期 2005-05-20
論文頁數 139頁
口試委員 指導教授-邱炯友
委員-黃鴻珠
委員-王梅玲
中文關鍵字 數位媒體  大學出版社  營運  電子出版  資訊傳播科技 
英文關鍵字 Digital Media  University Press  Business  Electronic Publishing  ICT 
學科別分類 學科別人文學圖書資訊學
中文摘要 大學出版社身在學術知識產出的中心─大學,相對的對於學術和知識的傳承和任務,也比其他的機構和單位多出了一份責任感和力量。大學出版社是出版者,大學出版社就像是大眾所熟知的商業出版社如Random House等,因為大學出版社的出版業務同樣要經歷選題、發展、設計、生產、行銷以及銷售書籍和期刊的過程。但不同的是,當商業性質的出版社繼續以創造利潤為其目標,大學出版社的任務卻是聚焦在學術、知識即創造性的作品上,即使是在專業的小眾領域,大學出版社仍不改其任務和目的。大學出版社雖然不以營利為目標,卻不代表必須要排除賴以維生的營利行為。大學出版社具有傳播的功能,不僅具有出版者的角色,也具有傳播者的角色,大學出版社也是非營利機構,但其收入卻被列為美國十大出版類型,大學出版社從傳統進入到數位化時代後,經營管理方式已經改變,本文即在探討大學出版社之經營管理、合作和服務內容等,受到數位化影響的程度害改變的內容為何。本研究以文獻探討和個案研究的方式進行,以文獻探討說明美國傳統大學出版社經營型態和模式作為本文的研究背景,繼而探討大學出版社受到網路和電子化的影響,在經營型態上所產生的改變,最後,輔以八個個案樣本,利用網頁分析的方式佐證大學出版社在數位化時代經營管理模式的改變。
英文摘要 University Press is a publisher, same as well known publishing houses such as Random House etc., have to go through the process of acquisition, development, designing, producing, marketing, and selling books and journals. However, the mission of University Press is not-for-profit, in fact, it is to conserve, publish, and convey knowledge.University Press has the ability to diffuse, it not only is a publisher, diffuser, but also is a non-profit organization. Nonetheless, because of the amount of its earned surplus, it was listed as one of the top ten publishers of the United States. The administration of University Press has changed since it has gone from the traditional stage into the digitalized age. The main purpose of this thesis is to analyze the business administration, alliance, and service of University Press, including how it is influenced by digitalization and in what way has it changed.
論文目次 目次

第一章 緒論 1

第一節 研究背景與動機 2
第二節 研究問題與目的 5
第三節 研究方法與架構 6
第四節 研究範圍與限制 7
第五節 名詞解釋 7

第二章 傳統大學出版社發展模式 11

第一節 傳統大學出版社出版模式 18
第二節 傳統大學出版社營運模式 29
第三節 大學出版社與學術傳播 44

第三章 大學出版社與數位媒體 51

第一節 大學出版社與電子出版 53
第二節 電子出版的出現與發展 57
第三節 電子出版與數位媒體之關係 60

第四章 大學出版社的數位媒體發展現況 77

第一節 八所大學出版社的網頁呈現內容和服務:個案研究 77
第二節 網頁內容分析 103
第三節 大學出版社的電子出版計畫和聯盟 117

第五章 結論與建議 123

第一節 綜合討論 123
第二節 結論與建議 126

參考文獻 131


表次

表 1實體通路書籍銷售分類 26
表 2網路書籍銷售分類 27
表 3出版類別 30
表 4英美兩國大學出版社差異比較 37
表 5「柯爾報告」調查至1949年為止AAUP 35個會員的書籍出版量統計 41
表 6大學出版社網頁之「一般資訊」類型內容項目 103
表 7大學出版社網頁之「檢索瀏覽」類型內容項目 105
表 8大學出版社網頁之「其他服務」類型內容項目 106
表 9 STM主題類型出版品所佔百分比 107
表 10美國八所大學出版社出版主題列表 108
表 11大學出版社之電子書和電子期刊 115
表 12大學出版社被UMI所收錄的絕版書,其「按需印刷」(Print-on-Demand, POD)之數量 116
表 13傳統與數位化大學出版社的營運內容 125

圖次

圖 1傳統出版鏈 22
圖 2拉斯威爾傳播模式示意圖 23
圖 3夏儂、偉弗傳播模式示意圖 23
圖 4傳播模式簡意圖 23
圖 5出版概念 25
圖 6大學出版社的傳統出版模式 25
圖 7大學出版社依出現的先後順序不同而有類型上的區別 36
圖 8整合媒體系統(Integrated Media System, IMS)之三種主要傳播模式及相關媒體 45
圖 9 SGML、HTML、XML發展時間順序圖 66
圖 10 DOI索引連結流程圖 68
圖 11 Hypnerotomachia Poliphili內頁,完美的對稱編排被後世譽為最和諧的代表 72
圖 12 Hypnerotomachia Poliphili書籍內頁 72
圖 13哈佛大學出版社首頁 78
圖 14哈佛大學出版社首頁點選進入後的「books menu」頁面 79
圖 15哈佛大學出版社瀏覽和檢索介面 82
圖 16普林斯頓大學出版社首頁 83
圖 17耶魯大學出版社首頁 86
圖 18耶魯大學出版社新版網頁,本文列舉出的新舊網頁版面僅一日之差 87
圖 19耶魯大學出版社的「Shopping Cart」網頁 88
圖 20賓州大學出版社首頁 89
圖 21賓州大學出版社期刊專屬網頁 90
圖 22杜克大學出版社首頁 91
圖 23麻省理工學院出版社首頁 94
圖 24史丹佛大學書版社首頁 96
圖 25史丹佛大學出版社網頁改版畫面 98
圖 26哥倫比亞大學出版社首頁 100





參考文獻 一、中文參考書目

1、 Paul Johnson著,譚鍾瑜譯,文藝復興-從黑暗中誕生的黃金時代,(台北縣:左岸文化出版,遠足文化發行,民93)。
2、 Peter Burke著,賈士蘅譯,知識社會史:從古騰堡到狄得羅(台北市:麥田出版,民92)。
3、 S. W. Littlejohn著,程之行譯,傳播理論(台北市:遠流出版事業股份有限公司,民90)。
4、 林串良,學術傳播體系變遷中之大學出版社研究(碩士論文,淡江大學資訊與圖書館學學系,民93)。
5、 林信成,「XML相關技術與下一代Web出版趨勢之研究」教育資料與圖書館學季刊,第37卷,第2期,民88年12月。
6、 林信成,XML技術與eXtensible Markup Language圖書館應用,(XML研習班論文集,民92年8月18-22日)。
7、 邱炯友,「大學出版社與大學圖書館:學術出版社群之共同機會與可能性」,教育資料與圖書館學季刊,35卷3期,民87。
8、 邱炯友,「數位大學出版社發展之我思、競爭力與環境」,大學出版社與學術出版(台北縣:淡江大學資訊與圖書館學系,民92)。
9、 邱炯友、劉盈吟,「台灣地區大學出版社發展之問題與解決方案」教育資料與圖書館學,第41卷,第1期,民92年9月。
10、 陳亞寧,「電子期刊的剖析研究」資訊傳播與圖書館學,第6卷,第4期,民89年5月。
11、 劉麗雯,非營利組織:協調合作的社會福利服務(台北:雙葉書廊有限公司,民93)。
12、 蔡明月,「學術傳播與書目計量學」,教育資料與圖書館學季刊,35卷1期,民86。
13、 賴鼎銘,「資訊研究的典範變遷」,21世紀資訊科學與技術的展望國際學術研討會論文集,民87。
14、 魏龍泉編著,美國出版社的組織與盈銷,(台北縣:三思堂文化事業有限公司,民90)。
15、 蘇精,「大學出版社的理想與現實」,文訊月刊,185期,民90年3月。
16、 蘇精,「他山之石:柯爾報告中的美國大學出版社經驗」,大學出版社與學術出版(台北縣:淡江大學資訊與圖書館學系,民92年)。


二、英文參考書目

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三、網路資源

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