部落格是新興的媒體力量，媒體部落格是崛起中的新聞界現象。相對於部落格領域已累積相當報章議論與學術文獻，媒體部落格相關研究仍屬少數。本研究著力陳述新聞媒體與部落格不同屬性的交會和融合，在媒體部落格場域所形成的特殊性，目的在於瞭解媒體部落格在內容與關係層面與新聞媒體的差異，在既有的媒體生態中帶來了什麼可能性。

    研究發現，台灣媒體部落格大多交由個人經營，缺乏正式代表媒體的編輯部落格，這是和英美媒體部落格最大的差異。嚴格來說，在台灣媒體部落格中只存有個人對個人的關係，仍未建立個人對媒體的正式關係，換句話說，媒體部落格在新聞媒體編制之外。在此情況下，新聞工作者媒體部落格，已經儼然成為媒體部落格中新聞媒體與閱聽人溝通的唯一管道。這麼一來，則是更細緻地切割了新聞表現、媒體問題的單位，由新聞工作者與閱聽人一對一的互動。這修正了以往媒介生態「媒體—閱聽群」的群體關係，而邁入「新聞工作者—閱聽人」的個人對個人關係。

    從新聞工作者媒體部落格內容來看，最大的意義是在新聞由此被拉長為一種過程的概念。相較於媒體新聞、線上新聞乃至於部落格圈庶民書寫的新聞，都是講究「快」，新聞工作者媒體部落格，講究的卻不在於快，而在於深化新聞廣度與深度的可能性。

    除此之外，媒體部落格真正的潛力還是在於，第一，究竟能否獨立於媒體組織的壓力，讓新聞工作者能無後顧地與公眾溝通；第二，究竟對於媒體整體能否具有自律、修正的力量，善用媒體部落格雙向溝通的成果。

Blog is an emerging media power, the media blog is a rising phenomenon of the press. Compared to the area of blog has accumulated considerable discussion with the academic literature newspapers, the media blog is still a small number of relevant studies. The statements focus on the news media and blog different attributes of the fair and integration in the media blog field formed by special aims to understand how the media blog in content and the relationship with the news media at the difference between the existing media What has brought in ecological possibilities.

   Study found that most of Taiwan's media blog by individual operators, the lack of official representatives of the media edit blogs, and the Anglo-American media is the biggest difference between the blog. Strictly speaking, the media in Taiwan have blog only person-to-person relations, the media has yet to establish a personal relationship between the formal, in other words, the media blog in the news media outside the establishment.Under such circumstances, journalists’ media blogs, have become media has been in the news media blog audience and the only channel of communication. This makes, it is more detailed in a press cutting performance of the media unit, from journalists and audience one-on-one interaction. This amendment to the previous media ecology, "Media - audience Group" groups, and enter the "journalists - audience," person-to-person relations.

   For journalists’ media blog content, the largest meaning in the news is the significance of the news process. In contrast to news media, online news and blog circle the common people in the news writing is about "fast", journalists, media blog, and the stress is not fast, but in deepening news breadth and depth of possibilities.

   In addition, the media blog real potential lies, first, what can independent of the pressure on media organizations, journalists can not by looking back to communicate with the public; second, whether the media as a whole can have self-discipline, that the power of the media blog use of the results of two-way communication.

目錄

第一章    導論……………………………………………………………………………….1

第一節    研究背景…………………………………………………………………….1
第二節    理論與文獻探討…………………………………………………………….4
第三節    英美媒體部落格概況……………………………………………………...19
第四節    研究問題與方法…………………………………………………………...24

第二章    媒體部落格經營現況…………………………………………………………...30

第一節    中時部落格經營概況……………………………….……………………..30
第二節    udn部落格與網路城邦的經營概況……………………………….……...40
第三節    小結：從媒體到媒體部落格，從媒體部落格到媒體………………...…51

第三章    新聞工作者和媒體部落格…………………………………………………..….55

第一節    「專業」新聞工作者與「業餘」部落客……………………………..….56
第二節    新聞工作者媒體部落格中的角色辯證………………………………...…61
第三節    媒體部落格對新聞工作的反饋…………………………………………...79
第四節    小結：媒體部落格中浮現的新聞工作者殊相…………………………...82

第四章    媒體部落格內容與媒體新聞…………………………………………………...86

第一節    媒體新聞的延伸………………………………………………………...…87
第二節    新聞工作者職場見聞與私人生活…………………………………….…103
第三節    小結：新聞作為一種過程……………………………………………….116

第五章    結論與建議…………………………………………………………………….120

第一節    研究發現………………………………………………………….………120
第二節    研究限制與建議………………………………………………………….132

附錄    深度訪問大綱…………………………………………………………………….136
參考書目……………………………………………………………………………….....145


圖表目錄

【圖1-1】不同內容與連結性的新聞類型……………………………………………..…6
【表1-1】傳統新聞與部落格新聞比較表……………………………………………....10
【表1-2】本研究深度訪談對象…………………………………………………………27
【表1-3】媒體部落格文本資料來源表………………………………………………....28
【圖2-1】《udn網路城邦》推薦機制圖示（紅圈欄位）……………………………..48
【表2-1】兩家媒體部落格的形成因素………………………………………………....51
【圖2-2】媒體與閱聽眾連結關係類型圖……………………………………………....53

參考書目


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