在市場成熟，價格競爭激烈的產業中，如何有效控制採購成本也就相
對重要。本研究係以全球PC市場目前之發展現況，來探索企業策略形成
之要素與其競爭力之相關性。以跨國高科技企業–H公司做為個案研究對象，
分析其在面對現今外在環境的變化及產業的競爭之下，如何運用內部優勢
及外在條件，制定其策略方向，並以特殊之採購模式作為其競爭策略，期
望能提供有效之運作模式作為相關產業之參考。 

    H公司以成為全球第一的高科技公司為企業使命，其內外環境之相關分
析歸納如下：

一、H公司同時提供消費者價格合理、高品質之產品及最佳客戶服務三項
優勢。這是其優於競爭對手的關鍵策略。

二、在PC產業中，H公司目前居市佔率第二之地位。其採購量大，議價能
力強，可以有效降低成本，提高產品價格之競爭力。

三、大陸的開放政策帶來龐大的內需市場，同時也為H公司帶來大量商機。

    結合上述三項優勢，H公司發展出具有競爭性之採購策略及運作模式，
藉由此策略之運用，可以增加公司之競爭力並逐漸達成企業之使命。

There has been a gradual increase in the importance of the procurement strategy in companies.  This study proposes a theoretic framework and utilizes a multinational technology company – company H as an empirical case study for integrating its resources, current market position and expected environmental influences, and comes out the core competences and advantages of the company.  Along with these advantages, the company develops a competitive procurement strategy to increase its competitive viability.  We point out how the framework can be applied as a tool for exploring the procurement strategy and how this strategy can increase the competitive advantages for this company.  There major conclusions have been made as follows: 

1. While company H’s major competitors might deliver one or two facets of this strategy, only company H can deliver all three facets: high tech, low cost, best customer experience at once — and this is critical to success in today's marketplace. 
2. With the good market position and the huge volumes it buys, company H has a strong bargaining power to its suppliers.  It helps to reduce the material and supply chain cost of company H and to achieve its low cost strategy.
3. The open investment policy and open market in China provide lower wage labor and huge domestic market.  Company H has taken this advantage and set up the branch or join venture with local enterprise to occupy the large market share in China.

Integrating these three strengths, company H develops a competitive procurement strategy and operation model to lower its cost and increase its competivitness.  It also helps company H getting closer to be the leading technology company in the world.

Table of Contents
List of Table …………………………………………………………………… i
List of Illustration ………………………………………………………………ii

Chapter 1  Introduction ……………………………………………1
    1.1 Motivation ………………………………………………………………2
    1.2 Objective ………………………………………………………………3
    1.3 Methodology …………………………………………………………… 4
    1.4 Limitation ………………………………………………………………….5
    1.5 Structure of the Paper ……………………………………………………5
 
Chapter 2  Literature Review ………………………………………7
    2.1 Related Studies of the Internal Environment and Firms …………………7
    2.2 Related Studies of the Industrial Environment and Firms ……………12
    2.3 Related Studies of the Macro-environment and Firms …………………17
    2.4 Related Studies of the Procurement Strategies …………………………23
 
Chapter 3  Theoretical Framework ………………………………30
    3.1 Mission Statement .………………………………………………………32
    3.2 7S Framework …………………………………………………………36
    3.3 Five Forces Model ………………………………………………………41
    3.4 PESTEL Analysis ………………………………………………………50
    3.5 Competitive Procurement Strategies……………………………………54

Chapter 4  Case Study ………………………………………57
    4.1 Mission Statement of Company H……………………………………58
    4.2 7S Framework Analysis of Company H ………………………………64
    4.3 Five Forces Analysis of Company H …………………………………71
    4.4 PESTEL Analysis of Company H …………………………………78
    4.5 Competitive Procurement Strategies of Company H …………………84 


Chapter 5  Conclusion …………………………………………89

Reference …………………………………………………………93
List of Table

Table 2-1  Relevant Studies of the Internal Environment and Firms ……………11
Table 2-2  Relevant Studies of the Industrial Environment and Firms …………16
Table 2-3  Relevant Studies of the Macro-environment and Firms ………………21
Table 2-4  Relevant Studies of the Procurement Strategies ………………………28
Table 4-1  Leading Notebook Vendors: 2003-2005 Notebook Shipments ………74
List of Illustration

Figure 1-1  Research Procedures .…………………………………………………6
Figure 3-1  The Ashridge Model for Mission Statement…………………………35
Figure 3-2  7-S Framework ………………………………………………………41
Figure 3-3  Five Forces Model …………………………………………………….49
Figure 3-4  Marco-environment Framework ....…………………………………54
Figure 3-5  Flow of Strategic Decision …………………………………………56
Figure 4-1  Mission Statement of Company H …………………………………63
Figure 4-2  Organization Chart of Company H …………………………………67
Figure 4-3  7S Framework of Company H …………………………………71
Figure 4-4  Five Forces Model of Company H …………………………………78
Figure 4-5  Marco-environment of Company H ………………………………84
Figure 4-6  Strategy Decision Process of Company H ……………………………88

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