系統識別號 | U0002-1907202113503200 |
---|---|
DOI | 10.6846/TKU.2021.00479 |
論文名稱(中文) | 以創新接受程度及科技接受模式探討5G通訊技術使用者之行為意圖-個人涉入程度之調節作用 |
論文名稱(英文) | Exploring the Users’ Behavior Intentions of the 5G Technology Using Innovativeness and Technology Acceptance Model: The Moderating Effect of Personal Involvement |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 企業管理學系碩士班 |
系所名稱(英文) | Department of Business Administration |
外國學位學校名稱 | |
外國學位學院名稱 | |
外國學位研究所名稱 | |
學年度 | 109 |
學期 | 2 |
出版年 | 110 |
研究生(中文) | 黃譯鋒 |
研究生(英文) | Yi-Feng Huang |
學號 | 608610431 |
學位類別 | 碩士 |
語言別 | 繁體中文 |
第二語言別 | |
口試日期 | 2021-06-24 |
論文頁數 | 102頁 |
口試委員 |
指導教授
-
楊立人
共同指導教授 - 李雅婷 委員 - 顏敏仁 委員 - 方郁惠 委員 - 楊立人 |
關鍵字(中) |
5G 創新接受程度 科技接受模式 個人涉入程度 結構方程模型 |
關鍵字(英) |
5G Innovativeness Technology Acceptance Model Personal Involvement Structural Equation Modeling |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
隨著現今科技日趨成熟,任何的組織在面對快速變遷及全球化的競爭環境,唯有透過不斷的創新才能達成永續經營。而在科技與創新兩者相互結合之下,也產生了許多前所未見的商品與服務,使用者對於資料傳輸速率及品質的要求也相對提升,因而讓第五代通訊技術(5G)逐漸開始備受重視。 過去有關於科技及創新之相關研究不乏許多新興科技及影響因素之探討,較少看見相關研究結合創新接受程度及科技接受模式,且目前仍尚未看見有學者將理論應用於5G環境,因此本研究欲探究創新接受程度及科技接受模式之間的關係,並加入個人涉入程度來探討之間的干擾效果。 本研究採用SPSS 25.0及SPSS Amos 26.0統計軟體作為分析工具,以便利性抽樣之方式收集台灣各地區的通訊技術使用者作為研究樣本,並分別以敘述統計分析、信度分析、效度分析、相關性分析、結構方程模型及多群組路徑分析等統計方法進行實證分析,以驗證本研究所提出之各項假設。問卷發放期間為2021年2月中旬至3月初,共計兩週,最終回收之有效問卷為447份。 本研究結果如下: 1.創新接受程度部分子構面對於知覺有用性及知覺易用性具顯著正向之影響。 2.科技接受模式中各構面間大多呈現顯著正向之影響。 3.創新接受程度影響知覺有用及易用性時,個人涉入程度之干擾效果不顯著。 |
英文摘要 |
Based on strongly trends of today's technology, any organizations are facing rapidly changed and global competitive environment. Only through innovation can achieve sustainable development. Under the combination of technology and innovation, many invisible merchandises and services have been produced. The data transmission rate and quality have been improved due to users’ requirements keep increasing. Therefore, the 5G application has gradually began valuable. The recent years, there are many research results of technology and innovation related to emerging technologies and influencing factors, but less to related research combines the innovativeness and the technology acceptance model, moreover still no scholars apply theories to the 5G application environment. Therefore, this research aims intends to explore the 5G application between the innovativeness and the technology acceptance model. In addition, this research plus personal involvement to explore the interference effects. In research aims, SPSS 25.0 and SPSS Amos 26.0 statistical software were based analysis, and collect communication technology users’ behavior intentions of Taiwan as a research sample by convenience sampling. Analysis of descriptive statistical, reliability, validity, correlation, structural equation models, multi-group path and other methods were applied to verify the hypotheses proposed in this research. The questionnaire are distributed from Mid-February 2021 till Early-March, both two weeks, recollected of 447 valid questionnaires. The results of this case are as follows: 1.The aspects of innovativeness has a significant positive impact on the perceived usefulness and perceived ease of use. 2.Moreover the aspects in the technology acceptance model. The results of a significant positive impact. 3.When the innovativeness affects the perceived usefulness and perceived ease of use, the interference effects of the personal involvement is non-significant impact. |
第三語言摘要 | |
論文目次 |
目錄 目錄 I 表目錄 III 圖目錄 V 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究範圍 4 第四節 研究流程 4 第二章 文獻探討 6 第一節 創新 6 第二節 創新接受程度 11 第三節 科技接受模式 17 第四節 個人涉入程度 24 第五節 研究假設推論 27 第三章 研究方法 33 第一節 研究架構及假設 33 第二節 變數定義與問卷設計 35 第三節 研究樣本來源 40 第四節 資料分析方法 41 第四章 資料分析與研究結果 44 第一節 敘述統計分析 44 第二節 信度分析 47 第三節 效度分析 48 第四節 相關性分析 57 第五節 結構方程模型分析 60 第六節 研究假設驗證之結果 69 第七節 事後分析 71 第五章 結論與建議 75 第一節 研究結論 75 第二節 管理意涵 78 第三節 研究限制與建議 80 參考文獻 82 附錄 94 表目錄 表2-1創新之相關定義彙整表 7 表2-2技術創新類型 9 表2-3創新類型之分類彙整表 10 表2-4創新接受程度之相關定義彙整表 13 表2-5影響創新接受度的因素之彙整表 15 表2-6知覺有用性之相關定義彙整表 19 表2-7知覺易用性之相關定義彙整表 20 表2-8使用態度之相關定義彙整表 21 表2-9行為意圖之相關定義彙整表 22 表2-10創新接受程度之相關定義彙整表 25 表3-1創新接受程度之子構面衡量問項 35 表3-2知覺有用性之衡量問項 37 表3-3知覺易用性之衡量問項 37 表3-4使用態度之衡量問項 38 表3-5行為意圖之衡量問項 38 表3-6個人涉入程度之衡量問項 39 表4-1問卷回收之人口統計特性分析表 46 表4-2各構面之信度分析表 47 表4-3模型配適度衡量分析結果 48 表4-4同儕關係構面之驗證性分析 50 表4-5承擔風險的能力構面之驗證性分析 50 表4-6採用創新的態度構面之驗證性分析 51 表4-7嘗試新事物的意願構面之驗證性分析 52 表4-8知覺有用性構面之驗證性分析 52 表4-9知覺易用性構面之驗證性分析 53 表4-10使用態度構面之驗證性分析 54 表4-11行為意圖構面之驗證性分析 54 表4-12各潛在變項之區別效度摘要表 55 表4-13各構面之相關性分析表 57 表4-14違反估計檢定 60 表4-15常態性檢定 62 表4-16整體模型配適表 64 表4-17模型路徑係數表 65 表4-18路徑係數恆等性檢驗結果表 67 表4-19高與低個人涉入程度模型之路徑係數分析表 68 表4-20本研究假設驗證之結果 69 表4-21 原研究之路徑分析結果 71 表4-22有使用過5G通訊技術之受測者與原研究結果之比較表 72 表4-23有使用過5G通訊技術之受測者與原研究結果之比較表 72 表4-24有使用過5G通訊技術之受測者路徑係數恆等性檢驗結果表 73 表4-25沒有使用過5G通訊技術之受測者路徑係數恆等性檢驗結果表 74 圖目錄 圖1-1研究流程圖 5 圖2-1團體創新程度之採用群體分類 13 圖2-2理性行為理論架構圖 17 圖2-3科技接受模式理論架構圖 18 圖3-1研究架構 33 圖4-1路徑示意圖 66 圖4-2路徑分析圖 66 |
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