| 參考文獻 |
參考文獻
一、中文文獻
1.林能宗，2005，從價值網分析探究兩岸晶圓代工的競合關係，國立成工大學工程管理所碩士論文
2.周旭華 譯，Michael E. Porter 著，1998，「競爭策略」，天下文化出版社
3.陳仲興，2010年4月，3G大爆發，非凡新聞週刊
4.陳冠廷，2008，智慧型手機作業系統之競合策略分析，國立台灣大學商學研究所碩士論文
5.陳建良 譯，Game Theory- A Non-Technical Introductions to The Analysis of Strategy，Roger A. McCain 著，2006，「賽局理論」，智勝出版股份有限公司
6.許恩得譯，Adam M. Brandenburger，Barry J.Nalebuff 著，2009，「競合策略」，台灣培生教育出版股份有限公司
7.顏春煌 著，「行動與無線通訊(第三版)」，2008，碁峰資訊股份有限公司
8.謝富旭、林宏文，2010年4月，2010年智慧型手機成長大爆發，今週刊 藍兆杰, 徐偉傑, 陳怡君譯，Avinash Dixit，Susan Skeath 著，2002，「策略的賽局」，弘智文化事業有限公司
二、英文文獻
1.Aaker, D. A., 1984,”Strategic Market Management”, Humanities, New York.
2.Boulding, W., and Christen, M. 2003. Sustainable pioneering advantage? Profit implications of market entry order. Management Science. 22(3): 371-392.
3.Coeurderoy, R., and Durand, R. 2004. Leveraging the advantage of early entry: proprietary technologies versus cost leadership. Journal of Business Research. 57(6): 583-590.
4.Eisenmann, T. 2007, "Platform-Mediated Networks: Definitions and Core Concepts," Harvard Business School.
5.Gerard J. Tellis and Peter N.Golder. 2006. Will and Vision: How Latecomers Grow to Dominate Markets
6.Lambkin, M. 1988. Order of entry and performance in new markets. Strategic Management Journal. 9: 127-140.
7.Levin, R., Klevorick, A., Nelson, R., and winter, S.G., 1984, Survey research on R&D appropriability and technical opportunity-Part 1: oppropriability, Working Paper, Yale University.
8.Lieberman, M.B., and Montgomery, D.B. 1988. First-mover advantages. Strategic Management Journal. 9: 41-58.
9.Morgan Stanley. December 2009.”The Mobile Internet Report Key Themes”.
10.Robinson, W.T., and Min, S. 2002. Is the first to market the first to fail? Empirical evidence for industrial goods businesses. Journal of Marketing Research. 39(1): 120-128.
11.Robinson, W.T. 1988. Sources of market pioneer advantages: the case of industrial goods industries. Journal of Marketing Research. 25: 87-94.
12.Thomas R. Eisenmann、Geoffrey Parker、Marshall Van Alstyne, 2008,”Opening Platforms：How，When and Why？”, Harvard Business School, Working Paper, pp. 9-30.
13.Williamson, O.E. 1998. The economic institutions of capitalism: firms, markets, relational contracting. New York: Replica Books.
14.Varadarajan, P.R., Peterson, R.A., and Kerin, R.A. 1992. First-mover advantage: a synthesis, conceptual framework, and research propositions Journal of Marketing. 56(4): 33-52.
15.Yoffie, D.B.1997, “Competing in the Age of Digital Convergence”, Harvard
Business School Press.
三、網路部分
1.台灣Android中文資源站 http://android.cool3c.com/
2.拓墣產業研究所 http://www.topology.com.tw
3.電子時報 http://www.digitimes.com.tw/
4.劉常勇，「管理學習知識庫」http://cm.nsysu.edu.tw/~cyliu/
5.AdMob http://metrics.admob.com/
6.Android http://www.android.com/
7.APPLE http://www.pple.com/
8.AT＆T http://www.att.com/
9.Communities Dominate Brain http://communities-dominate.blogs.com
10.Ericsson http://www.ericsson.com/
11.Global Sources http://www.globalsources.com/
12.Inside http://www.inside.com.tw/
13.iPhone4tw http://iphone4.tw/
14.Morgan Stanley http://www.morganstanley.com/
15.Most Valuable Global Brands 2009 http://www.wpp.com/WPP/Companies
16.Nokia http://www.nokia.com/
17.NY Times http://www.nytimes.com/
18.Verizon http://www.verizon.com/
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