系統識別號 | U0002-1906201309083600 |
---|---|
DOI | 10.6846/TKU.2013.00703 |
論文名稱(中文) | 通路整合之策略分析 |
論文名稱(英文) | The strategic analysis of channel coordination |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 國際企業學系碩士班 |
系所名稱(英文) | Master's Program, Department Of International Business |
外國學位學校名稱 | |
外國學位學院名稱 | |
外國學位研究所名稱 | |
學年度 | 101 |
學期 | 2 |
出版年 | 102 |
研究生(中文) | 李秉諺 |
研究生(英文) | Ping-Yen Li |
學號 | 600550924 |
學位類別 | 碩士 |
語言別 | 英文 |
第二語言別 | |
口試日期 | 2013-06-16 |
論文頁數 | 36頁 |
口試委員 |
指導教授
-
鮑世亨
委員 - 陳財家 委員 - 蔡政言 |
關鍵字(中) |
退貨政策 數量折扣 預期利潤 通路整合 |
關鍵字(英) |
Return policy Quantity discount Expected profit Coordination |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
供應鏈整合在產業間日趨重要,為了提高整體通路的利益,製造商提出許多優惠方案以提高零售商的訂購量,例如: 退貨政策、數量折扣…等。文獻記載早在西元1932年已經有書商開始接受退貨政策,並在西元1995年大學的教科書退貨比例已經達到40%。如果能善加利用退貨政策以及數量折扣,將不只能提升整體利益並能達到效能提升。 本研究考慮需求不確定性建構出以下四種模型,1.未整合模型 2.零售商預期利潤 3.數量折扣 4.數量折扣以及退貨政策。本研究藉由這四種模型探討製造商和零售商在不同政策下利潤的變化 |
英文摘要 |
The channel coordination has been more and more important in the industries. In order to rise the channel coordination profits, the manufacturer need to supply more schemes to attract retailer to increase his stocking level. The studies referenced that the booksellers implemented the return policy at 1932. In 1995, the return ratio of college textbook had already reached 40%. We can not only improve the channel profits but also the channel efficiency if we use the return policy and quantity discount correctly. This research constructs four models by considering demand uncertainty. 1. Uncoordinated model. 2. The retailer’s minimum expected profit. 3. Quantity discount. 4. Return policy and quantity discount. Through the analysis of these four models, we can calculate the change of profit among these policies. |
第三語言摘要 | |
論文目次 |
ACKNOWLEDGEMENTS I TABLE CONTENT IV LIST OF FIGURE VI LIST OF TABLE VII CHAPTER I. INTRODUCTION 1 1.1 Background and Motivation 1 1.2 Research purpose 4 1.3 Research framework 5 II. LITERACTURE RIVIEW 6 2.1 Supply chain coordination 6 2.2 Return policy literacture 8 2.3 Quantity duscount 13 III. MODEL DEVELOPMENT 15 3.1 The case of Uncoordinated model 16 3.2 The case of Retailer’s minimum expected profit 18 3.3 The case of quantity discount 20 3.3 The case of quantity discount and return policy 24 IV. NUMERICAL EXPERIMENT 29 4.1 The case of the uncoordination 29 4.2 The case of the quantity discount 30 4.3 The case of the quantity discount and return policy 32 V. CONCLUSION 34 REFERENCES 35 Figure 1.1Return policy procedure......................................................................................2 1.2Research framework of research.........................................................................5 2.1Flow of Payments in a Manufacturer-retailer System......................................10 2.2 The structure of the supply chain with e-marketplace......................................11 2.3Impact of the selling price on optimal order quantity and optimal buyback price..................................................................................................................12 2.4 Impact of the wholesale price on optimal order quantity and optimal buyback price..................................................................................................................12 4.1 The equilibriun for the different calue of α.......................................................31 LIST OF TABLE Table 4.1 The equilibriun for the different calue of α.......................................................30 4.2 The equilibrium in the case of buyback price...................................................32 |
參考文獻 |
Bose, I. and Anand, P. (2007), On return policies with exogenous price, European Journal of Operational Research, Vol. 178, 782-788 Bassok, Y. and R. Anupindi (1997), Analysis of supply contracts with total minimum commitment, IIE Transactions, Vol. 29, No.5, 373-381. Kandel (1996), The Right to return, Journal of Law and Economics, Vol. 39, Nol.1 329-356 Lee, H.L. and Rosenblatt, M.J. (1986), A Generalized Quantity Discount Pricing Model to Increase Supplier’s Profits, Management Science, Vol. 30, 1179-1187 Lau Lau (1999), Manufacturer's pricing strategy and return policy for a single-period commodity, European Journal of Operational Research, Vol. 116, 291-304 Marvel Peck (1995), Demand Uncertainty and Returns Policies, Inter national Economic Review, Vol. 36, No. 3, 691-714 Monahan.J.P. (1984), A Quantity Discount Pricing Model to Increase Vendor Profits, Management Science, Vol. 30, No. 6, 720-726 Padmanabhan, V. and I.P.L. Png (1995), Return policies: make money by making good, Sloan Management Review, Vol. 37, No. 1, 65-72 Padmanabhan, V. and I.P.L. Png (1997), Manufacturer’s returns policies and retail competition, Marketing Science, Vol. 16, No. 1 , 81-94 Su, C-T and Shi, C-S, (2002) A manufacturer’s optimal quantity discount strategy and return policy through game-theoretic approach, Journal of the Operational Research Society, Vol. 53, 922-926 Weng, Z.K. (1995), Channel coordination and quantity discounts, Management Science, Vol. 41, No. 9, 1509-1522. Weng, Z.K. (1997), Pricing and ordering strategies in manufacturing and distribution alliances, IIE Transactions, Vol. 29, No. 8, 681-692 Weng, Z.K. (1999), The power of coordinated decisions for short-life-cycle products in a manufacturing and distribution supply chain, IIE Transactions, Vol. 31, No. 11, 1037-1049 |
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