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系統識別號 U0002-1906201309083600
中文論文名稱 通路整合之策略分析
英文論文名稱 The strategic analysis of channel coordination
校院名稱 淡江大學
系所名稱(中) 國際企業學系碩士班
系所名稱(英) Master's Program, Department Of International Business
學年度 101
學期 2
出版年 102
研究生中文姓名 李秉諺
研究生英文姓名 Ping-Yen Li
學號 600550924
學位類別 碩士
語文別 英文
口試日期 2013-06-16
論文頁數 36頁
口試委員 指導教授-鮑世亨
委員-陳財家
委員-蔡政言
中文關鍵字 退貨政策  數量折扣  預期利潤  通路整合 
英文關鍵字 Return policy  Quantity discount  Expected profit  Coordination 
學科別分類
中文摘要 供應鏈整合在產業間日趨重要,為了提高整體通路的利益,製造商提出許多優惠方案以提高零售商的訂購量,例如: 退貨政策、數量折扣…等。文獻記載早在西元1932年已經有書商開始接受退貨政策,並在西元1995年大學的教科書退貨比例已經達到40%。如果能善加利用退貨政策以及數量折扣,將不只能提升整體利益並能達到效能提升。
  本研究考慮需求不確定性建構出以下四種模型,1.未整合模型 2.零售商預期利潤 3.數量折扣 4.數量折扣以及退貨政策。本研究藉由這四種模型探討製造商和零售商在不同政策下利潤的變化
英文摘要 The channel coordination has been more and more important in the industries. In order to rise the channel coordination profits, the manufacturer need to supply more schemes to attract retailer to increase his stocking level. The studies referenced that the booksellers implemented the return policy at 1932. In 1995, the return ratio of college textbook had already reached 40%. We can not only improve the channel profits but also the channel efficiency if we use the return policy and quantity discount correctly.

This research constructs four models by considering demand uncertainty. 1. Uncoordinated model. 2. The retailer’s minimum expected profit. 3. Quantity discount. 4. Return policy and quantity discount. Through the analysis of these four models, we can calculate the change of profit among these policies.
論文目次 ACKNOWLEDGEMENTS I
TABLE CONTENT IV
LIST OF FIGURE VI
LIST OF TABLE VII

CHAPTER

I. INTRODUCTION 1
1.1  Background and Motivation 1
1.2  Research purpose 4
1.3  Research framework 5

II.  LITERACTURE RIVIEW 6
2.1  Supply chain coordination 6
2.2  Return policy literacture 8
2.3  Quantity duscount 13

III. MODEL DEVELOPMENT 15
3.1  The case of Uncoordinated model 16
3.2  The case of Retailer’s minimum expected profit 18
3.3  The case of quantity discount 20
3.3  The case of quantity discount and return policy 24

IV. NUMERICAL EXPERIMENT 29
4.1  The case of the uncoordination 29
4.2  The case of the quantity discount 30
4.3  The case of the quantity discount and return policy 32

V. CONCLUSION 34
REFERENCES 35

Figure
1.1Return policy procedure......................................................................................2
1.2Research framework of research.........................................................................5
2.1Flow of Payments in a Manufacturer-retailer System......................................10
2.2 The structure of the supply chain with e-marketplace......................................11
2.3Impact of the selling price on optimal order quantity and optimal buyback price..................................................................................................................12
2.4 Impact of the wholesale price on optimal order quantity and optimal buyback price..................................................................................................................12
4.1 The equilibriun for the different calue of α.......................................................31

LIST OF TABLE
Table
4.1 The equilibriun for the different calue of α.......................................................30
4.2 The equilibrium in the case of buyback price...................................................32
參考文獻 Bose, I. and Anand, P. (2007), On return policies with exogenous price, European Journal of Operational Research, Vol. 178, 782-788

Bassok, Y. and R. Anupindi (1997), Analysis of supply contracts with total minimum commitment, IIE Transactions, Vol. 29, No.5, 373-381.

Kandel (1996), The Right to return, Journal of Law and Economics, Vol. 39, Nol.1 329-356

Lee, H.L. and Rosenblatt, M.J. (1986), A Generalized Quantity Discount Pricing Model to Increase Supplier’s Profits, Management Science, Vol. 30, 1179-1187

Lau Lau (1999), Manufacturer's pricing strategy and return policy for a single-period commodity, European Journal of Operational Research, Vol. 116, 291-304

Marvel Peck (1995), Demand Uncertainty and Returns Policies, Inter national Economic Review, Vol. 36, No. 3, 691-714

Monahan.J.P. (1984), A Quantity Discount Pricing Model to Increase Vendor Profits, Management Science, Vol. 30, No. 6, 720-726
Padmanabhan, V. and I.P.L. Png (1995), Return policies: make money by making good, Sloan Management Review, Vol. 37, No. 1, 65-72

Padmanabhan, V. and I.P.L. Png (1997), Manufacturer’s returns policies and retail
competition, Marketing Science, Vol. 16, No. 1 , 81-94

Su, C-T and Shi, C-S, (2002) A manufacturer’s optimal quantity discount strategy and return policy through game-theoretic approach, Journal of the Operational Research Society, Vol. 53, 922-926

Weng, Z.K. (1995), Channel coordination and quantity discounts, Management Science, Vol. 41, No. 9, 1509-1522.

Weng, Z.K. (1997), Pricing and ordering strategies in manufacturing and distribution alliances, IIE Transactions, Vol. 29, No. 8, 681-692

Weng, Z.K. (1999), The power of coordinated decisions for short-life-cycle products in a manufacturing and distribution supply chain, IIE Transactions, Vol. 31, No. 11, 1037-1049
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