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系統識別號 U0002-1901200722343300
中文論文名稱 客製化整合
英文論文名稱 The Integration of OEM/ODM Manufacturing and Its influences toward to customization - An Example From a Display Company.
校院名稱 淡江大學
系所名稱(中) 國際商學碩士在職專班
系所名稱(英) Executive Master's Program of Business Administration (EMBA) in International Commerce
學年度 95
學期 1
出版年 96
研究生中文姓名 鄭亘晏
研究生英文姓名 Shuan-Yen Cheng
學號 793400119
學位類別 碩士
語文別 英文
口試日期 2007-01-12
論文頁數 57頁
口試委員 指導教授-蔡政言
指導教授-鮑世亨
委員-楊曉文
委員-林光賢
委員-楊志海
中文關鍵字 整合  客製化  代工  供應鏈 
英文關鍵字 integration  customization  OEM/ODM manufacturer  supply chain 
學科別分類 學科別社會科學商學
中文摘要 企業面對全球化的競爭與產品的多樣化,除了要及時掌握市場資、保持彈性的運作與快速滿足市場需求之外,同時還要維持成本低、效率高及彈性佳的經營模式,以維持優勢競爭力。近年來,全球PC品牌大廠為了爭取更高的市場佔有率,紛紛以委外代工模式為基礎,大量利用全球運籌體系,來滿足不同顧客之差異性需求等服務。為了滿足這些需求並有效減少因預測市場與實際需求之間的落差,代工廠商必須思考如何在有限的生產時限內,以最快且相對的成本購入原料,並能快速且有效率的生產加工並將產品完整的送到顧客的手中。本研究將藉由個案公司客製化整合的經驗,尋找出新型態的製造及經營模式,這是本研究的主要目的。
英文摘要 Information technology is a technology-intensive, capital-intensive industry, which experience substantial market fluctuation due to the fact that its products are short-lived. In a competitive and rapidly changing market, it is difficult for companies to maintain long-term competitive advantages over others. For these reasons, companies need not only to improve their information system, but also need to revise direction for development and management according to dynamic market changes. Also, the emergence of e-commerce did not only change consumers’demand for products and services but also change operation pattern. Facing market competition from globalization as well as the introduction of many different products companies have to understand the market trend, devise flexible operation methods, promptly respond to the market demand, and operate at low cost.
E-commerce separate purchasing and sales. For branded clients, the transaction is completed when they receive the order and payment. However, the sub-contract manufactures need not only to manufacture the products, but they also need to ensure that the products are delivered to the clients. The transaction is not completed until the clients are satisfied with the products. By the same token, E-commerce divides manufacture and sale, classifying production as a kind of purchase. Looking at this field, PC brands seek to increase market share by employing the OEM (Original Equipment Manufacture) /ODM (Original Design Manufacture) outsourcing module, they make substantial use of information technology in order to devise plans that can be adapted to global scale. Furthermore, market strategies, like customization and personalization are employed to fulfill different needs from customers. In an attempt to reduce the discrepancies between the estimated market demand and actual needs, and in order to solve the problem of inventory, OEM/ODM manufacturers need to consider how to efficiently and effectively manufacture customized product and to deliver them to the customers at low costs. The question of how OEM/ODM manufacturers reduce the production cost and maintain flexibility and enhance efficiency is worth examining. The objective of this study is to investigate this question and look for new forms of manufacturing management.
論文目次 Chapter 1: Introduction…p01
1.1 Research Background And Motivation…p01
1.2 Questions And Objectives…p02
1.3 Research Scope And Limitations…p02
1.4 Research Flow Chart…p03
Chapter 2: Literature Reviews…p04
2.1 Customization Ability…p05
2.1.1 Coordination Ability…p05
2.1.2 Production Ability…p07
2.1.3 Information Technology…p10
2.2 Customization Appraisal…p12
2.2.1 Customization Appraisal Criteria 12
2.2.2 Cost…p13
2.2.3 Efficiency…p14
2.2.4 Flexibility…p15
2.3 Customization Effects…p16
2.3.1 Competition Pressure…p16
2.3.2 Competition Strategy…p17
Chapter 3: The Criteria And Effects Of Customization…p20
3.1 The Criteria Of Customization…p20
3.1.1 Coordination Ability…p20
3.1.2 Manufacture Ability…p22
3.1.3 Information Technology…p25
3.1.4 Operation Measurement…p26
3.1.5 Influence Factors…p26
3.1.6 Topics…p27
3.2 The Effects Of Customization…p28
3.2.1 Company Pick-up…p28
3.2.2 Information Collection…p28
Chapter 4: An Empirical Study of Techview International Technology Inc…p30
4.1 Techview International Technology Inc Company Brief Profile…p30
4.1.1 Customization Ability…p31
4.1.2 Customization Appraisal…p37
4.1.3 Customization Influences…p38
4.2 Conclusions…p39
Chapter 5: Research Findings…p43
5.1 Coordination Ability…p43
5.2 Production Ability…p44
5.3 Information Technology Ability…p45
5.4 Influence Factors…p47
Chapter 6: Conclusions And Suggestions…p49
6.1 Research Conclusions…p49
6.2 Research Suggestions…p52
References…p53
Appendix 1…p56
Figure Index


Figure 1-1 Research flow chart ……………………………………………………… 03
Figure 2-1 Literatures and scholars ………………………………………………… 04
Figure 4-1 TVI Milestone …………………………………………………………… 30
Figure 4-2 2005 World-wide TFT LCD monitor maker ranking ………………………31
Figure 4-3 TVI “T-shuttle” In-house supply chain ………………………………………33
Figure 4-4 TVI SKD shipment flow chart ……………………………………………… 34
Figure 4-5 Techview International Technology Inc dynamic BOM structure………… 35
Figure 4-6 TVI 2005 production capacity and planning ……………………………… 36
Figure 4-7 TVI production line layout …………………………………………… 37
Figure 4-8 TVI customization milestone ……………………………………………… 40
Figure 4-9 Customization comparison between Top Victory and Techview …………… 40

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