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系統識別號 U0002-1901200609593900
中文論文名稱 相關性互補資源、專業文化差異與國際聯盟創造價值活動效果間關係之探索性研究
英文論文名稱 The Exploratory Research on the Relationships among the Related Complementary Resources, Difference of Professional Culture and the Effectiveness of International Alliances’ Value-creating Activities
校院名稱 淡江大學
系所名稱(中) 國際貿易學系國際企業學碩士在職專班
系所名稱(英) Department of International Trade
學年度 94
學期 1
出版年 95
研究生中文姓名 陳妙妃
研究生英文姓名 Miao-Fei Chen
學號 792480294
學位類別 碩士
語文別 中文
口試日期 2006-01-09
論文頁數 63頁
口試委員 指導教授-王居卿
指導教授-楊立人
委員-曾義明
委員-余坤東
中文關鍵字 相關性互補資源  專業文化  國際聯盟創造價值活動效果 
英文關鍵字 Related Complementary Resources  Professional Culture  Effectiveness of International Alliances’ Value-creating Activities 
學科別分類 學科別社會科學商學
中文摘要 本研究在探討國際企業採取不同互補資源的聯盟型態時,其創造價值活動受專業文化差異的影響情形,並且發展出相關研究命題,據之以建立彼此間的關係模式。本研究亦欲瞭解相關性互補資源的聯盟型態與國際聯盟創造價值活動效果的關係,並分析專業文化差異如何去影響國際聯盟的績效。
本研究建構相關性互補資源的聯盟型態可區分為技術性聯盟與行銷聯盟兩大型態。國際聯盟創造價值活動的效果則有智慧財產的創造以及企業股價之變化、固定成本的降低等。
在本研究所建構之模式中,國際技術聯盟的專業文化差異可區分為技術性與科學性文化差異兩類,研究推導認為此種文化差異會造成國際技術聯盟的失敗(無效果)。而行銷聯盟之專業文化差異則可區分為企劃人員與銷售人員間的文化差異,且此類的文化差異亦會干擾行銷聯盟的創造價值活動效果。
英文摘要 This research proposes a model of the relationships between the related complementary resources and the effectiveness of international alliances’ value-creating activities. Further investigation is taken on the moderation of the professional culture relevant to alliance value creation. This study also considers two forms of international alliances, technological alliance and marketing alliance.
The results of this research indicate that these international alliances do create value for shareholders that are consistent with the creation of intellectual capital. Attention to the two kind of alliances, technological alliances are potentially more beneficial than marketing alliances, and more likely to create intellectual capital. Marketing alliances are more likely to involve the change of stock price. This study also shows that the gains from alliances are not shared equally by all the partners.
About the professional culture relevant to alliance value creation typically will be the most disruptive. This study also shows that the professional culture can be divided two types in international technological alliances---scientific culture and technological culture. The difference of professional culture will lead to the alliance broke. In the other aspect, another professional culture can be divided two types in international marketing alliances---the culture of project staff and the culture of sales staff. This difference of professional culture hardly to lead to the alliance broke.
論文目次 目錄......................IV
表目錄.....................V
圖目錄.....................VI
第一章 緒論...................1
第一節 研究背景與動機..............1
第二節 研究目的.................3
第三節 研究方法.................4
第四節 研究流程.................6
第二章 文獻探討.................7
第一節 國際聯盟.................7
第二節 資源基礎觀點...............18
第三節 專業文化差異...............21
第三章 命題發展.................25
第一節 相關性互補資源對聯盟創造價值活動效果之
影響......................25
第二節 相關性互補資源的聯盟類型對聯盟創造價值
活動效果之影響.................27
第三節 相關性互補資源、專業文化與聯盟創造價值
活動效果之關係.................33
第四節 技術聯盟、專業文化與聯盟創造價值活動效
果之關係....................36
第五節 行銷聯盟、專業文化對聯盟創造價值活動的
效果之影響...................41
第四章 模式建構.................47
第五章 結論與建議................52
第一節 研究結論.................52
第二節 研究限制.................54
第三節 研究建議.................55
參考文獻....................57
表 目 錄
表2-1 聯盟定義彙整表.........................9
表2-2 聯盟的分類型態彙整表.....................12
表2-3 專業、組織及國家等三種次文化比較表...........24
圖 目 錄
圖1-1 研究流程..............................6
圖2-1 一般價值活動................... .......15
圖2-2 簡化後的價值鏈.........................16
圖3-1 相關性互補資源對聯盟創造價值活動的效果之觀念性
式.................................26
圖3-2 國際技術聯盟對聯盟創造價值活動的效果之觀念性模
式.................................32
圖3-3 國際行銷聯盟對聯盟創造價值活動的效果之觀念性模
式.................................32
圖3-4 相關性互補資源對聯盟創造價值活動的效果會受到專業
文化的影響之觀念性模式...................35
圖3-5 國際技術聯盟合夥人員工受專業文化差異干擾之觀念性
模式............................... 40
圖3-6 國際行銷聯盟合夥人員工受專業文化差異干擾之觀念性
模式.......................... .....46
圖4-1 本研究之結果模式........................51
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